Pandora and Inside Burj Al Arab unveil exclusive collaboration celebrating craftsmanship, elegance, and legacy
This collaboration between Pandora and Inside Burj Al Arab brings together two global icons of design and experience to create something truly unforgettable. More than just jewellery, the charm captures emotion, a sense of place, and timeless elegance.
Designed to enrich the guest experience, this collaboration perfectly complements the Inside Burj Al Arab Tour — a curated 60-90-minute journey that reveals the stories, architectural magnificence, and cultural legacy behind the world-renowned Jumeirah Burj Al Arab. From a traditional Emirati welcome to exclusive access to the Royal Suite and breathtaking views from the 25th floor, guests are immersed in a richly detailed experience that weaves together history, elegance, and discovery—making it the ideal setting to unveil a charm inspired by these very values.
Crafted from 92.5% sterling silver with hand-applied enamel detailing, the Engravable Burj Al Arab Charm reflects the hotel's legendary sail-like silhouette, a symbol of architectural brilliance and the spirit of Dubai. With space for personalised engraving on the reverse side, the charm becomes a deeply personal token for each guest, honoring the connection between memory, place, and emotion.
Exclusively available at the Inside Burj Al Arab Tour Retail Boutique and across Pandora stores throughout the UAE, the charm is unveiled as part of the Inside Burj Al Arab tour experience, offering guests a glimpse into the charm's inspiration and meaning. The piece is also accompanied by storytelling activations within the hotel, ensuring a fully immersive experience that highlights Pandora's artistry and the heritage of Jumeirah Burj Al Arab.
The partnership also includes curated retail moments and in-hotel messaging installations that further elevate the guest journey, seamlessly blending the sophistication of fine jewelry with the grandeur of hospitality.
The collaboration between Pandora and Burj Al Arab marks the beginning of a promising journey, one that redefines souvenirs and elevates the essence of meaningful gifting.
The Pandora x Jumeirah Burj Al Arab charm will be available at Inside Burj Al Arab Tour boutique, when buying a Tour + Pandora Charm package online at insideburjalarab.com and in Pandora stores from now. For more information, please visit @theofficialpandora on IG and ae.pandora.net.
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