India secures seven lions on day one of Cannes Lions 2025
India began its presence at the
Cannes Lions
International Festival of Creativity 2025 by securing a total of seven Lions on the first day. This initial tally includes four Silver Lions and three Bronze Lions across the Outdoor, Health & Wellness, and Pharma categories.
Outdoor Category highlights:
The Outdoor category saw significant recognition for Indian agencies, with two Silver and three Bronze Lions awarded.
Talented earned a
Silver Lion
for its "Nature Shapes Britannia" campaign for Britannia Industries. This Out-of-Home (OOH) effort integrated environmental awareness with billboard
advertising
.
FCB Kinnect secured a Silver Lion for "Too Yumm! To Cheer" for Too Yumm!. The campaign addressed stadium snack restrictions during cricket matches by introducing edible cheer signs.
Ogilvy Mumbai received two Bronze Lions in the Outdoor category. One was for "Chai Bansuri – The Tea Flute" for Unilever's Brooke Bond Taj Mahal, an installation that combined the ritual of tea with Indian classical music. The second Bronze was for "Vi Guardian Beads" for Vodafone Idea (Vi).
FCB India also contributed a Bronze Lion in the Outdoor category for "Lucky Yatra" for Indian Railways. This campaign utilized contextual out-of-home placements, digital media, and on-train messaging to engage commuters.
Health and Wellness and Pharma Categories:
India also saw wins in health-focused categories:
In the Health and Wellness category, Godrej Creative Lab received a Silver Lion for its "Naga Saint Eye Test" campaign for the Eyebetes Foundation. This initiative, conducted at Kumbh 2025, provided eye screenings and diabetes testing.
Lowe Lintas was awarded a Silver Lion in the Pharma category for its "Dawai Reader" campaign, developed for Alkem Laboratories.
The awards on Day One reflect a focus on culturally relevant work, campaigns addressing social impact, and innovative problem-solving within the Indian advertising landscape. More awards will be announced throughout the week as the festival continues.
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