Seven of the best Australian lingerie brands to shop in 2025 - meet the undies that are comfy and stylish
Just as important as finding the perfect white T-shirt or a pair of flattering jeans, landing on an underwear style that supports your preferences is the key to looking (and feeling) your best.
Australia is home to plenty of homegrown lingerie labels, from bamboo basics to size-inclusive styles.
Whether you're in the market for strapless bras that actually stay put, everyday staples or something a little more luxe-looking, we've got you covered.
Here at Best Picks, we've rounded up the best underwear from our very own brands designed Down Under.
1. Boody
Known for their sustainable approach and ultra-comfortable undies, Boody is a go-to for thousands of shoppers across the country.
Made from bamboo viscose, the bras, undies, socks and sleepwear are four times softer than cotton.
Their best-seller? The Full Briefs, $19.95, which are crafted in a seam-free fabric for a smooth, no-fuss finish.
Offering full coverage and a high-rise design, there are over 8000 reviews online, with shoppers sharing the signature style is 'the most comfortable pair of undies I have ever worn'.
2. Step One
Ask almost every Aussie and they'll reveal there's a pair of Step One undies lurking in their top drawer.
A cult-favourite for thousands of shoppers, the brand is know for producing soft, breathable, sustainably made and surprisingly affordable styles (you can grab a single pair for as little as $25).
Perfect for under activewear or any tight-fitting clothes, the SmoothFit Thong, $25, is high-waisted, incredibly flattering, and free from any visible panty line.
3. Nat-V Basics
Hate metal digging into your sides? Thankfully they are plenty of wire-free bralettes on the market, including Nat-V's selection of Everyday Crops, $16.80 each.
Crafted from a cloud‑soft Lenzing Modal fibres, they are surprisingly supportive, perfect for travelling, long commutes and evenings on the couch.
Loved by TV star and podcast host Laura Byrne, who says the bras are 'incredible'.
' All of my bras, even the ones that I've worn to death, are all Nat'v Basics. They're so soft and they're so supportive.'
Remember, you can even save yourself more cash by bundling up, simply opt for the four piece at checkout.
4. ModiBodi
The original period brand bringing leak-proof solutions to hundreds of women across Australia, Modibodi is making waves for more than just their undies.
While the OG undies remain a best-seller from the brand, eager shoppers can now shop leak-proof swimwear for women and teens, in plenty of gorgeous prints and colours.
Our top pick? The Sensual Bikini, $36.99, a flattering quick-dry and breathable pair that gives you peace of mind throughout your cycle.
5. First Thing
If you've ever searched for comfortable underwear that actually looks good, chances are you've come across First Thing.
The homegrown label has made a name for itself by delivering next-level comfort, thanks to the cloud-soft modal fabric and thoughtfully constructed cuts that work with your body, not against it.
Home to functional — but still fashionable — lingerie, we've been eyeing up the Strapless Midnight Bra, $59, in a gorgeous midnight blue limited edition colourway.
6. Nala
Shaking up the Aussie lingerie scene is Nala, the size-inclusive brand offering stylish undies for all body shapes and sizes.
Their newest arrival, Cloud9 also known as ' Better than Cotton 2.0, ' $59, is an extension of Nala's bestselling cult underwear range which is loved by the masses. thanks to the soft, stylish and supportive shapes on offer.
The fabric isn't just sustainable — it's incredibly comfy and flattering on the body.
Welcoming a new and improved plunge bralette available up to an F cup, shoppers have been quick to describe the new lilac colourway as 'dreamy.'
7. Kat the Label
Chances are you've already seen this Aussie brand pop up on your feed — and for good reason.
Kat the Label is home to plenty of vintage-looking lace and satin pieces, which have even become a 'must-have' for bridal wear.
A recent launch to grace the website is the Rae Underwire Ballerina bra, $75, a delicate balconette shape with satin and dual lace panels for the ultimate feminine touch.
Keen to match? Choose from a matching thong or opt for a cute Ballerina Short.
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