2025 Forbes Entrepreneurial CMO 50: Real Time Relevance and the Entrepreneurial CMO
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Apr 30, 2025, 02:50PM EDT
Forbes CMO Network Managing Director Seth Matlins sits down with Rokt Chief Commercial Officer Elizabeth Buchanan at the 2025 Forbes ECMO50 in New York City.
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CORRECTING and REPLACING NielsenIQ and Sephora to Provide the Full View™ of Beauty with Strategic Multi-Year Data Sharing Agreement
New Collaboration Democratizes Access to Data for Beauty Brands Across U.S. and Canada CHICAGO, June 03, 2025--(BUSINESS WIRE)--Please replace the release with the following corrected version due to revisions. The updated release reads: NIELSENIQ AND SEPHORA TO PROVIDE THE FULL VIEW™ OF BEAUTY WITH STRATEGIC MULTI-YEAR DATA SHARING AGREEMENT New Collaboration Democratizes Access to Data for Beauty Brands Across U.S. and Canada NielsenIQ (NIQ), a leading consumer intelligence company and Sephora, the world's leading prestige beauty omnichannel retailer, have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America. This data sharing agreement unlocks access to a new level of insight into the beauty space, including expansive point-of-sale coverage of Sephora's omnichannel business, increasing NielsenIQ's total coverage of beauty. In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ's data for best-in-class insights, empowering them to make well informed decisions across their organization. The collaboration will also leverage NIQ's expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world's largest consumer panel with 250,000 highly engaged panelists. "At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us," said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. "This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail." Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ's comprehensive coverage of mass, drug, specialty, e-commerce, and social channels. "NielsenIQ is deeply committed to beauty—and we're especially proud to expand our coverage in prestige through this partnership with Sephora," said Elizabeth Buchanan, President of North America at NielsenIQ. "Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora's leadership in the space with our unmatched measurement capabilities, we're bringing new precision and visibility to the brands shaping the future of beauty." About Sephora Sephora is the world's leading global prestige beauty retail brand. With 56 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media NIQ North American Communications:Heather Sephora:ExternalComms@
Business Wire
03-06-2025
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CORRECTING and REPLACING NielsenIQ and Sephora to Provide the Full View™ of Beauty with Strategic Multi-Year Data Sharing Agreement
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Yahoo
23-05-2025
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Shuffle Board: Cascale CEO Colin Browne Steps Down
Casual footwear brand Crocs has promoted Terence Reilly as executive vice president, chief brand officer, to oversee marketing and communications for both the Crocs and HeyDude brands. Reilly previously served as Crocs' chief marketing officer between 2013-2020 and rejoined the company last April. In this newly created role, he will report to CEO Andrew Rees and partner with executive vice president, brand president, Anne Mehlman. Rees will serve as interim president of HeyDude until a permanent leader is named. More from Sourcing Journal Activist Investor Takes the CEO Reins at Pitney Bowes Shares of Deckers Brands Sink on Trump Tariff Uncertainty Vietnam Completes Second Round of Trade Talks With U.S. Swiss performance brand On announced the election of Helena Helmersson as an additional independent member of the board of directors as well as a member of the nomination and compensation committee. Helmersson began her career at H&M in 1997 and climbed the ranks before ultimately serving as the group's CEO from 2020-2024. Kenneth Fox's seven-year stint on the board of directors—during which he helped the company go public in 2021—has ended, On announced at the 2025 annual general shareholders' meeting. Hoka's parent company, Deckers Brands, has tapped veteran director Cynthia 'Cindy' L. Davis as its new board chair, succeeding Mike Devine upon his retirement after 14 years with the company (six as chair). Davis joined the board in 2018 and has led its talent and compensation committee since 2019. She sits on the sustainability and governance panel and brings three decades of relevant leadership, branding, and fiscal and risk oversight experience. Victor Luis, a board member since 2020, will assume the talent and compensation committee chair. Online apparel retailer Custom Ink has expanded its senior leadership team. Cross-industry executive Phil Auerbach has joined as chief marketing officer, tasked with developing the company's customer base and increasing engagement. Justin Swietlik has been promoted to chief financial officer. Since joining the company in 2016, Swietlik held leadership roles in finance, spanning analysis, treasury, and strategic transaction activities, among others. Internal leader Kane Posner has been appointed to a newly created role of senior vice president, strategy, to lead pricing, merchandising, strategy and business operations. All three will report to CEO David Doctorow. E-commerce technology company Rokt expanded its product and marketing teams with several new roles. Dhruv Patel, co-founder and CEO of Aftersell—recently acquired by Rokt—has been named chief product officer. Claire Southey will focus on artificial intelligence (AI) driven customer relevancy in her role as chief AI officer. Both will report to Rokt's CEO, Bruce Buchanan. Pete Davies' return to the company was also announced. Previously responsible for Rokt's revenue growth (2013 to 2015), Davies will now serve as senior vice president of advertiser partnerships, a new role focused on demand expansion and growth in existing and emerging verticals. He reports to Craig Galvin, chief revenue officer. Biomaterials startup and Balenciaga supplier Gozen restructured leadership as it enters its next stage of commercial growth. Former CEO Ece Gözen has become chief innovation officer and creative director. Continuing to drive Gozen's creative leadership across material innovation, design strategy and brand expression, the new role will also see Gözen deepen the company's collaborative efforts as Lunaform starts to scale. Sedef Uncu Aki was appointed as Gözen's successor. Formerly serving as Gozen's chief product officer, Uncu Aki brings 25 years of experience delivering commercial success across the textile value chain. Cascale chief executive Colin Browne is stepping down as CEO, effective July 31. The former Under Armour executive took the helm of the organization (née The Sustainable Apparel Coalition) last May to lead the resetting effort. The Higg Index creator said Browne's decision to depart was of personal relevance. Cascade board chair Tamar Hoek said it's not a reset but a 'continuation' of the work done over the year. 'Strong institutions don't pause when people change; they grow,' Hoek said in a statement. 'Cascale remains focused on driving measurable impact across the value chain, and we are excited for what comes next.' The executive team and board will co-convene to guide Cascale through this continuing chapter. While the search for Browne's successor is currently (and globally) underway, Cascale said its executive team will stay its strategic course 'without pause' until then. Sign in to access your portfolio
