Latest news with #ElizabethBuchanan
Yahoo
03-06-2025
- Business
- Yahoo
CORRECTING and REPLACING NielsenIQ and Sephora to Provide the Full View™ of Beauty with Strategic Multi-Year Data Sharing Agreement
New Collaboration Democratizes Access to Data for Beauty Brands Across U.S. and Canada CHICAGO, June 03, 2025--(BUSINESS WIRE)--Please replace the release with the following corrected version due to revisions. The updated release reads: NIELSENIQ AND SEPHORA TO PROVIDE THE FULL VIEW™ OF BEAUTY WITH STRATEGIC MULTI-YEAR DATA SHARING AGREEMENT New Collaboration Democratizes Access to Data for Beauty Brands Across U.S. and Canada NielsenIQ (NIQ), a leading consumer intelligence company and Sephora, the world's leading prestige beauty omnichannel retailer, have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America. This data sharing agreement unlocks access to a new level of insight into the beauty space, including expansive point-of-sale coverage of Sephora's omnichannel business, increasing NielsenIQ's total coverage of beauty. In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ's data for best-in-class insights, empowering them to make well informed decisions across their organization. The collaboration will also leverage NIQ's expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world's largest consumer panel with 250,000 highly engaged panelists. "At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us," said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. "This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail." Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ's comprehensive coverage of mass, drug, specialty, e-commerce, and social channels. "NielsenIQ is deeply committed to beauty—and we're especially proud to expand our coverage in prestige through this partnership with Sephora," said Elizabeth Buchanan, President of North America at NielsenIQ. "Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora's leadership in the space with our unmatched measurement capabilities, we're bringing new precision and visibility to the brands shaping the future of beauty." About Sephora Sephora is the world's leading global prestige beauty retail brand. With 56 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media NIQ North American Communications:Heather Sephora:ExternalComms@
Business Wire
03-06-2025
- Business
- Business Wire
CORRECTING and REPLACING NielsenIQ and Sephora to Provide the Full View™ of Beauty with Strategic Multi-Year Data Sharing Agreement
CHICAGO--(BUSINESS WIRE)--Please replace the release with the following corrected version due to revisions. The updated release reads: NIELSENIQ AND SEPHORA TO PROVIDE THE FULL VIEW™ OF BEAUTY WITH STRATEGIC MULTI-YEAR DATA SHARING AGREEMENT New Collaboration Democratizes Access to Data for Beauty Brands Across U.S. and Canada NielsenIQ (NIQ), a leading consumer intelligence company and Sephora, the world's leading prestige beauty omnichannel retailer, have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America. This data sharing agreement unlocks access to a new level of insight into the beauty space, including expansive point-of-sale coverage of Sephora's omnichannel business, increasing NielsenIQ's total coverage of beauty. In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ's data for best-in-class insights, empowering them to make well informed decisions across their organization. The collaboration will also leverage NIQ's expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world's largest consumer panel with 250,000 highly engaged panelists. 'At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,' said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. 'This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.' Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ's comprehensive coverage of mass, drug, specialty, e-commerce, and social channels. 'NielsenIQ is deeply committed to beauty—and we're especially proud to expand our coverage in prestige through this partnership with Sephora,' said Elizabeth Buchanan, President of North America at NielsenIQ. 'Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora's leadership in the space with our unmatched measurement capabilities, we're bringing new precision and visibility to the brands shaping the future of beauty.' About Sephora Sephora is the world's leading global prestige beauty retail brand. With 56 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved.
Yahoo
19-05-2025
- Business
- Yahoo
NIQ's Full View™ - Measurement Now Includes Largest U.S. Club Retailer
Providing a More Granular View of the Club Channel with Unmatched Coverage and Insights CHICAGO, May 19, 2025--(BUSINESS WIRE)--NielsenIQ's (NIQ) Full View™ - Measurement now includes insights from the largest U.S. Club retailer. This update will provide a more comprehensive view of the Club channel and includes sales, share, and pricing data from 600 brick-and-mortar locations across the U.S. NIQ's Full View™ - Measurement—which launched last year—delivers incomparable depth and actionable insights, transforming business strategies for better decisions. As Club is often a leading indicator of marketplace trends, unlocking detailed visibility with the Full View ™ will allow manufacturers and retailers alike to respond more quickly to consumer demand. Key benefits include: Incomparable Granularity: Gain item-level coverage of the largest US club retailer and account-level insights across the entire club channel. Benefit from enhanced product attributes for a comprehensive understanding of market dynamics. Actionable Insights: Uncover hidden opportunities with detailed insights into branded and private label products down to the UPC level. Plus, gain a competitive edge with pricing insights across client categories and key competitors. Next-Level Accuracy: Leverage next-gen data sources to gain a precise and accurate view of performance, with full visibility and insights at the item level. Unlike competitors who rely solely on POS data, the Full View™ - Measurement approach ensures comprehensive and unrestricted insights, including private label. "The continued rise in importance of private label presents an opportunity for manufacturers to find new ways to better understand private label performance and how to better position their products," said Kim Cox, NIQ Managing Director of NA Omni-commerce. "By leveraging our next-gen data, we empower CPG manufacturers and retailers to unlock deeper private label insights across their categories and surrounding departments. This includes comparisons of private label growth and price gaps." The Full View™ – Measurement provides unmatched coverage and accuracy by integrating data across critical online retailers, direct-to-consumer brands, social commerce, quick commerce, and emerging e-commerce platforms, including account-level visibility for the largest online marketplace in the U.S., and now the largest U.S. club retailer. "Through the Full View™ – Measurement, we are transforming how businesses approach Omni-channel intelligence," said Elizabeth Buchanan, President of NIQ North America. "With enhanced e-commerce and club channel coverage, this solution offers unprecedented visibility and actionable data, empowering our clients to make informed decisions and drive growth in today's dynamic market." To 'join the club' and learn more about this exciting update, you can find more information here. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit View source version on Contacts Media Contacts NIQ North American CommunicationsAbbey Benn (
Yahoo
02-05-2025
- Automotive
- Yahoo
The Female Quotient and Rokt Partner to Launch FQ Lounges at U.S. Formula 1 & F1 Academy Grand Prix Race
Lounge Debuts at the Formula 1 and F1 Academy Miami Grand Prix on May 2, with Additional FQ Lounges Planned for Las Vegas Race and More Collaboration Expands The FQ and Rokt's Commitments to Advancing Women in Motorsports and STEM NEW YORK, May 2, 2025 /PRNewswire/ -- The Female Quotient (The FQ), an events and media company with the largest community of women in business, is partnering with Rokt, the global leader in ecommerce technology, to bring a series of transformative FQ Lounges to this year's F1 Grand Prix races in the U.S. This strategic partnership builds on The FQ and Rokt's long-standing commitments to ensuring women are at the forefront in traditionally male-dominated fields of motorsports and STEM. The FQ Lounges will offer an engaging experience featuring a state-of-the-art racing simulator designed to ignite women's passion for sim racing and provide a gateway to STEM fields. The activation will debut at the F1 Miami Grand Prix May 2 - 4 and extend to the Las Vegas race in November. "Women belong in motorsports and STEM—and we're making sure they see themselves there," said Shelley Zalis, Founder and CEO of The Female Quotient. "Together with Rokt, we're united in our mission to create space, spark ambition, and put women in the driver's seat. FQ Lounges are a destination at F1 races for meaningful connection and a launchpad for the next generation of women in STEM." Rokt's partnership with Red Bull Racing, which encompasses its Formula 1 team, Sim Racing team, and F1 Academy team, underscores the company's commitment to fostering diversity. This collaboration has already produced "Driven Beyond Limits," a video series showcasing the achievements of female engineers at Oracle Red Bull Racing. It also launched "Rokt the Rig", an ongoing global talent search that has attracted over 2,000 female sim racers from 36 countries. The initiative will culminate in the formation of the inaugural Rokt Red Bull Sim Racing Team, which will compete in iRacing events later this year. "Our deeper involvement in Formula 1 is driven by our commitment to creating meaningful opportunities for women in STEM and motorsports," said Elizabeth Buchanan, Chief Commercial Officer at Rokt. "Through our collaboration with The FQ, we're creating immersive experiences that elevate female talent and spark lasting change, both on and off the track." The FQ Lounge will feature speakers from Mercedes-Benz USA, Visa, Inc., Morgan Stanley, HP, and more. To view the full agenda please click here. About The Female QuotientThe Female Quotient (The FQ) is an experiences, media, and transformation company advancing equality in the workplace. With the largest global community of women in business, The FQ creates visibility and connections for women and conscious leaders at a global scale across every industry. The FQ's signature Equality Lounge® has changed the business agenda at tentpole industry conferences including CES, Davos, Cannes Lions, and more. Together with our partners, our mission is to change the equation and close the gender gap. For more on how to partner with The FQ and to join our community, please visit and follow @femalequotient on Instagram and LinkedIn. About RoktRokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. To learn more, visit Media Contact Danielle Poggidpoggi@ View original content to download multimedia: SOURCE ROKT Pte. Ltd. Sign in to access your portfolio
Forbes
30-04-2025
- Business
- Forbes
2025 Forbes Entrepreneurial CMO 50: Real Time Relevance and the Entrepreneurial CMO
| Apr 30, 2025, 02:50PM EDT Forbes CMO Network Managing Director Seth Matlins sits down with Rokt Chief Commercial Officer Elizabeth Buchanan at the 2025 Forbes ECMO50 in New York City.
