Seed Oil Free Certified Brands Announced Nationwide
BOCA RATON, Fla.--(BUSINESS WIRE)--The Seed Oil Free Alliance announced today the world's first Seed Oil Free Certified™ products, brands, and restaurants to meet surging U.S. demand. After a recent nationwide survey found that 28% of Americans actively avoid refined seed oils, health-conscious companies are searching for ways to eliminate them from their products and supply chain. A new online product finder enables shoppers to search for hundreds of products with the Seed Oil Free Certified designation.
'Seed Oil Free Certified is about ensuring that our customers have the information they need to make their own choices,' said Vita Coco's CMO, Jane Prior.
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'Many people are choosing to avoid seed oils to rebalance their fat intake, reduce harmful byproducts formed during cooking and heating, and make space for more nutrient-rich foods,' said Laurel Orley, CEO and co-founder of Daily Crunch. 'The Seed Oil Free Certification process helps food brands eliminate harmful seed oils, allowing consumers to make informed decisions about their health.'
More than 40 brands displaying the Seed Oil Free Certified Seal have fulfilled strict quality standards to formulate their products without using seed oils. This includes sourcing fats and oils that meet stringent purity protocols, auditing for hidden seed oils in compound ingredients, and adhering to detailed verification procedures.
'Seed Oil Free Certified is about ensuring that our customers have the information they need to make their own choices,' said Vita Coco's CMO, Jane Prior. 'The Seed Oil Free Seal signifies Vita Coco's commitment to responsibly sourced ingredients. Vita Coco Coconut Milk stands out in the plant-based milk category with its rich and creamy taste, plus the added benefit of being completely seed oil free—making it the perfect addition to smoothies, refreshers, and more.'
Today, seed oils are in nearly everything, accounting for 20-30% of the average American's daily calories. They are far less expensive than traditional fats, making them attractive for processed foods and restaurants. Even healthy alternatives, like avocado oil, are often mislabeled or adulterated with cheaper seed oils.
'Our snacks have always been free from seed oils, but we knew that wasn't enough. We needed independent verification,' said Juan Fernando Niño, Director of Marketing at Artisan Tropic. 'Our customers deserve full transparency when it comes to what they're eating. Earning the Seed Oil Free Certification makes us confident that our oil ingredients are pure and truthfully labeled.'
Seed Oil Free Alliance recently launched a new product finder webpage, making it easy for shoppers to search for Seed Oil Free Certified products, restaurants, and wholesalers. Seed Oil Free Certified products are available nationwide and range across a broad spectrum of categories, including:
Olive oil, avocado oil, and cooking oils
Cookies, crackers, and chips
Hummus and dips
Chicken nuggets and prepared meats
Nut mixes and nut butters
Plant-based milks
Protein and collagen bars
Ice cream and frozen desserts
Skincare products
Restaurant meals and foodservice items
The Seed Oil Free Certified inaugural class of 2025 includes a diverse roster of innovative brands:
Vita Coco – Organic, plant-based, Seed Oil Free Certified Coconut Milk
Every Body Eat® - clean and craveable crackers, cookies, and snacks that are allergen, corn, and seed oil free
Daily Crunch – Uniquely Crunchy™ sprouted nut snacks made without seed oils
Trubar – indulgent, plant-based, and Seed Oil Free Certified protein bars
Habiza Hummus – rich, creamy hummus made with high-quality, minimally processed ingredients requiring no added seed oils
Harbar (Maria and Ricardo's brand) – offering delicious, seed-oil-free tortillas from their Almond Grain Free line, certified to meet the highest ingredient standards
Artisan Tropic – better-for-you plantain and cassava snacks made with pure, simple ingredients, free from seed oils
Saturée – science-backed skincare formulated to optimise skin health, made without PUFA-rich seed oils, with only stable saturated fats, and pro-metabolic active ingredients
Lemongrass Farms - refreshing non-GMO & Seed Oil Free Certified insect repellent safe for your whole family
Grazly – offering thoughtfully-sourced meat snacks and provisions without added seed oils
Beefy's Own Tallow Chips - bold, unbeatable flavor with zero seed oils
Majama - irresistibly creamy, plant-based ice creams slow-churned without seed oils or refined sugars
Patterbar® - 100% whole food, seed-oil-free bar that delivers convenience without compromise
Zero Acre Farms – an all-purpose cooking oil paving the way for a future that's less dependent on seed oils
Seed & Shell - simple, rich, and endlessly versatile pistachio-based spreads made with just a few clean ingredients and no seed oils
These companies are part of a growing movement demonstrating that it is possible to create better products without relying on refined seed oils. For example, Seed Oil Free Certified Habiza Hummus would never compromise the quality of their family recipes with unnecessary seed oils.
'We started Habiza to bring people hummus the way my grandmother made it,' said Jonathan Srour, CEO of Habiza. 'Nearly every hummus brand uses seed oils. Nothing against them, but in my grandmother's kitchen, it would've been a cardinal sin to put canola oil in hummus. We partnered with Seed Oil Free Certified to do two things: to set the record straight that tahini is not a seed oil and to reinforce that seed oils, no matter how you feel about them, don't belong in hummus. At least not the kind my grandma made.'
The full list of certified partners is available at seedoilfreecertified.com. All foods with added oil and fat ingredients bearing the Seed Oil Free Certified Seal undergo an auditing process that includes laboratory testing of oils and fats to ensure they are free from all seed oils, including soybean, corn, and canola. Permitted oils and refined fats include fruit oils such as olive, avocado, palm, & coconut oils; butter; and other refined animal fats. Any consumer packaged goods companies or restaurants that undergo the certification process are eligible to license the trademarked 'Seed Oil Free Certified' seal for display on qualifying product packages, menus, and marketing materials.
'The certification process was efficient, confidential, and educational,' reports Jeff Moreau II, co-founder of Lemongrass Farms. 'Seed Oil Free Alliance's team led us through each step and explained why ingredient audits are necessary to detect the presence of hidden seed oils. I recommend that anyone concerned about adulterated or hidden wholesale ingredients look into joining Lemongrass Farms and the many other innovative brands becoming Seed Oil Free Certified. This is a cornerstone of our innovation, a difference customers can instantly feel on their skin.'
Foodservice and CPG brands interested in becoming Seed Oil Free Certified can check eligibility and request a copy of the Seed Oil Free Certification Standards at seedoilfreecertified.com. Companies that are not currently eligible are encouraged to contact the certification team, which may be able to assist with reformulation and sourcing seed-oil-free alternatives.
About Seed Oil Free Certified:
The Seed Oil Free Alliance is a third-party certifying organization behind the world's first Seed Oil Free Certified™ Seal for qualifying food and consumer products. The Seed Oil Free Certified™ Seal guarantees that certified products have undergone auditing and independent laboratory testing to ensure the purity of added oils and refined fat ingredients. Supporting the Seed Oil Free Alliance in its mission to advance the availability of seed oil-free food options—through trust, transparency, and education—is an advisory panel of leading public health and nutrition experts, led by Dr. Andrew Weil.
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