WWE Evolution 2025 Dominates AEW All In Texas In Google Search Trends
The wrestling world is still reeling from one of its wildest weekends of the WWE vs. AEW era. Surprisingly, the toughest competition for AEW's biggest show of the year came against WWE Evolution.
The all-women's show had a chip on its shoulder after the first women's PLE in seven years was rushed through a short build and moved to Sunday, essentially as cannon fodder for an increasingly bitter wrestling war.
'This entire card has seemed to be a quick turnaround as it is unfortunately and I get it—there's like 7,000 events a month, it seems like [laughs]," said Trish Stratus during an appearance on the Notsam Wrestling Podcast (h/t Cagesideseats.com.)
"But I think there's a little bit of a built-in storyline luckily for Tiffany and I…so yeah, the whole Evolution kind of came about quite quickly for everyone. But, I think it's a little bit of that fantasy-booking, and seeing Tiff and I in there—I think people wanted it and I think it's really gonna deliver. I know it's gonna deliver.'
Trish Stratus' premonition came true. Not only did WWE Evolution deliver, it outpaced a seven-hour AEW All In show despite an eight-month build for its main event: an emotional coronation of Hangman Adam Page over Jon Moxley.
On Google Trends, from Saturday, July 12, 2025 to Monday, July 14, 2025, searches for 'Evolution' ranked higher than searches for 'AEW All In Texas.'
Google Search Trends: AEW All In Vs. WWE Evolution
Search terms for 'WWE Evolution 2025' and 'AEW All In 2025' each amassed a search volume of 100k+ over the weekend (beginning on July 11, 2025.) Search terms such as 'All In Texas,' 'All In Results,' 'Hangman Adam Page' and 'Jon Moxley' contributed to All In's search volume. 'Naomi,' 'Evolution results' and 'Charlotte Flair' powered trending searches for WWE Evolution 2025. 'Evolution' appeared a second time in Google Search Trends volume rankings with a search volume of 50k+ starting on July 12.
WWE counter-programming its competition is a tale as old as time. Last year, in response to consummate AEW defender Dave Meltzer, billionaire AEW President and CEO Tony Khan tweeted about what he deemed as 'predatory business practices' from WWE. Khan's tweet evoked the name of Jim Crockett Promotions, one of many victims of WWE's cutthroat competitiveness.
Khan had similar comments about WWE's counterprogramming during this year's AEW Double or Nothing press conference.
'[The counter programming is] pretty consistent,' said Khan (h/t Cagesideseats.com.)
"I'd say it's the most consistent event head-to-head scheduling I've seen since...Jim Crockett Promotions. So, a lot of scheduling that went that way, and I can tell you this will go a lot differently than that did.'
Not to be deterred, AEW All In's marathon showcase encroached on the first hour of WWE Saturday Night's Main Event, featuring Goldberg's retirement. SNME still garnered 1.425 million viewers, No. 1 on network TV in the 18-49 demo. Despite being No. 1, the rating was down 28% from May's viewership, however May's SNME—which featured a Steel Cage Match and a John Cena match—was an outlier compared to SNME viewership in December (1.590 million), January (1.494 million) and July (1.425 million.)
Coming out of the weekend wrestling wars, Google trending searches suggest things went the way of WWE as they typically do. AEW held its version of WrestleMania, but not only did they have to share that stage with WWE, WWE outshined AEW on short notice. In fact, 'Seth Rollins' (200k+) doubled the search volume of AEW Double or Nothing as fans frantically Googled his apparent knee injury during a match against LA Knight.
As of this writing, there is still no confirmation as to the severity—or even the legitimacy—of that particular injury at Saturday Night's Main Event. Seth Rollins out-trended AEW All In 2025 over the weekend by an average search score of 47-22.
Much was made about the business sense of WWE airing several shows during the same weekend as AEW All In. While WWE moved tickets impressively, they didn't sell out the way WWE live events have been consistently selling out in 2025. That's not the point. WWE flooding the market during All In was just as much about sabotaging AEW's clout as it was about sabotaging business.
It's 2025. This isn't just a wrestling war, it's a click war.
WWE's goal was to step on AEW's biggest moment by drumming up interest in WWE content during that same weekend. Mission accomplished. In addition to search trends, several polls suggested Evolution, headlined by quite possibly the greatest WWE women's match of all time and a surprise Naomi cash-in, was the best show of the weekend.
By airing so many WWE shows and interfering with AEW's attempt at a turnaround, WWE did what it set out to do. There's no rest for the weary. AEW's next pay-per-view, Forbidden Door 2025, will go head-to-head with NXT Heatwave on Sunday, August 24, 2025.
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