Inside Taylor Swift's Catalog Sales Boost After Masters Buy Back
Taylor Swift's fans are celebrating her masters buyback in the best way possible — by re-consuming all her music, including the original Big Machine studio albums. During the time the 35-year-old songstress did not have ownership of her works, she re-recorded and released the 'Taylor's Versions' of four of the six titles. This came after Scooter Braun sold Swift's music to Shamrock Holdings in 2020. However, the pop star has now officially bought back the master recordings.
On May 30, the singer announced her big career update with a touching letter. Following that, the artist's catalog saw a remarkable boost in streaming and sales. Variety reported that, according to preliminary data from Luminate, the pop sensation's entire catalog was streamed 30.64 million times on Friday. This marks a whopping 55.1% increase in her catalog streams. This jump included the six studio albums released by Big Machine as well as everything she put out since 2019 — her subsequent albums and the re-recordings.
Meanwhile, Spotify also shared streaming figures with The Hollywood Reporter. They revealed that streams on all of the original versions at least doubled on Friday, following the announcement. It was in comparison to the albums' average daily streams from April 1 through May 29. The digital music service noted that streams for 'Speak Now' rose 430% globally, resulting in the biggest individual spike.
Interestingly, the pop star's debut album 'Taylor Swift' and 2017's 'Reputation' — the titles that don't have a 'Taylor's Version' — also saw a boost. The records came in the second and third place, respectively, with streams jumping 220% and 175%. In contrast, 'Fearless,' 'Red,' and '1989' rose 160%, 150%, and 110%, respectively. The figures are especially remarkable for an artist who has no fresh music out at the moment.
The post Inside Taylor Swift's Catalog Sales Boost After Masters Buy Back appeared first on Reality Tea.
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