The Man Company partners with Unicommerce to strengthen e-commerce and quick commerce operations
By Aditya Bhagchandani Published on June 10, 2025, 13:23 IST
Shares of Unicommerce eSolutions Limited are in focus today, Tuesday, June 10, after the company announced a strategic partnership with men's grooming brand The Man Company to enhance its e-commerce operations and quick commerce fulfilment.
According to the official press release, The Man Company will leverage Unicommerce's flagship platform, Uniware, for multi-channel order and warehouse management. This integration will automate order processing across its website, marketplaces, and quick commerce platforms, improving delivery speed and reducing errors. The collaboration aims to cater to rising demand in India's male grooming market, which is projected to grow at a CAGR of 11.06% and reach USD 1,844.65 million by 2029.
Unicommerce's technology will also streamline order returns and enhance post-purchase experiences for The Man Company's customers. The grooming brand, owned by Helios Lifestyle and recently acquired by Emami, offers a premium range of products including skincare, haircare, beard care, and fragrances.
Commenting on the partnership, Zairus Master, CEO of The Man Company, highlighted the importance of seamless fulfilment in meeting evolving customer expectations. Kapil Makhija, MD & CEO of Unicommerce, noted the opportunity presented by the D2C grooming segment and expressed confidence in supporting The Man Company's growth trajectory.
This move aligns with Unicommerce's broader strategy of supporting D2C and retail brands across sectors. The company, serving over 7,000 clients in India and internationally, processed over 1 billion order items on its Uniware platform in Q3 FY25.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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