Lipton Doubles Down on Tea Innovation With First-Ever Concentrates and New Fruit & Herbal Line
HOBOKEN, N.J., July 23, 2025 /PRNewswire/ -- This summer, Lipton is reimagining the tea experience with two exciting new product lines designed to meet evolving consumer tastes, lifestyles, and wellness routines.
Kicking off the season, Lipton introduces its all-new Tea Concentrates, an innovative way to enjoy iced tea, launching exclusively at Walmart stores this July. Designed with convenience in mind, these concentrates deliver bold flavor in every pour, making them ideal for delicious hydration, mealtime pairings, or spontaneous get-togethers.
Available in three fresh-brewed varieties: Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea - Lipton Tea Concentrates blend high-quality tea with vibrant flavor. Sold in 32 oz ready-to-mix containers, these fresh-brewed iced tea concentrates make enjoying tea quick, easy, and delicious. Just shake, pour, and mix with your favorite liquid like water, seltzer, lemonade or juice.
"Lipton Tea Concentrates offer a new take on the fresh brewed iced tea experience - without the need to prep and with the freedom to customize every sip," said Alisa Geller, Lipton Brand Director. "We're excited to introduce this innovation with Walmart and provide busy consumers a convenient, high-quality option that caters to a variety of personal tastes and preferences."
Launching nationally this August, Lipton Fruit & Herbal Teas are crafted to bring comfort and calm to your daily routine. Bursting with rich, vibrant flavor, the new line is perfect for those seeking craveable and comforting beverage experiences and ideal for easing into the season ahead.
With four feel-good flavors including Golden Chamomile, Peach Paradise, Smooth Mint, and Lemon Ginger Refresh, each variety is uniquely positioned to target moments of comfort and relaxation - morning, noon or night. The launch solidifies Lipton's presence as a brand that can be enjoyed at any time of the day with both caffeinated and new, naturally caffeine-free varieties.
"Many consumers are open to herbal teas but turned off by overly earthy or medicinal notes. That's why Lipton's Fruit & Herbal innovation puts flavor first - with bright, balanced blends that are refreshing hot or iced, crafted for repeat enjoyment without the intensity of traditional herbals," said Alex White, Research and Innovation Director - Americas, LIPTON Teas and Infusions.
With bold flavor profiles and a vibrant, modern aesthetic, Lipton Fruit & Herbal teas are designed to connect with younger consumers who are forming lasting tea rituals and seeking brands that align with their evolving tastes and wellness lifestyles. The new lineup delivers premium flavor at an everyday-friendly price.
Whether you're crafting your perfect iced tea or reaching for a soothing nighttime cup, Lipton's 2025 innovations ensure there's a tea moment for everyone - anytime, anywhere.
About Lipton
Since 1890, nature has been our tea factory. Every cup of Lipton tea is grown using rain, wind and sunshine to give you our signature rich taste and aroma. What's more, we believe that every cup of our tea should not only help brighten your day but help brighten the future of all tea farmers and their families and of course, our planet. With a commitment to sustainability and excellence, Lipton remains America's Favorite Tea brand, delivering a variety of blends for every tea lover. www.lipton.com
About LIPTON Teas and Infusions
LIPTON Teas and Infusions is the world's largest tea business, with world-class brands that are household names such as Lipton, Pukka, TAZO, T2 and PG Tips. With production sites in four continents and a presence in more than 100 countries, LIPTON Teas and Infusions' products are enjoyed by hundreds of millions of consumers around the world each day. As an independent company since July 2022, LIPTON Teas and Infusions is united in one purpose: creating value for all with every sip, from plant to cup. www.liptonteas.com
PRESS CONTACTS Jamie Warner jamie.w@infinitycreativeagency.com
Lauren Champilauren@infinitycreativeagency.com
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