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Semi-Fluid Lubricant Market to Reach $4.1 Billion by 2034, Growing at 5.2% CAGR

Semi-Fluid Lubricant Market to Reach $4.1 Billion by 2034, Growing at 5.2% CAGR

Yahoo22-05-2025

Global Semi-Fluid Lubricant Market Outlook 2025–2034
Luton, Bedfordshire, United Kingdom, May 22, 2025 (GLOBE NEWSWIRE) -- Global Semi-Fluid Lubricant Market Report (2025–2034)
The global semi-fluid lubricant market is valued at approximately $2.5 billion in 2024, with projections indicating a steady increase to around $4.1 billion by 2034. This growth signifies a compound annual growth rate (CAGR) of about 5.2% during the forecast period from 2025 to 2034.
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In 2024, the market is witnessing a shift towards environmentally friendly and high-performance lubricants, driven by stringent regulations and increasing awareness regarding sustainable practices. Notably, industries such as automotive, manufacturing, and food processing are major consumers of semi-fluid lubricants owing to their efficiency and versatility.
Key opportunities lie in innovation, particularly the development of bio-based lubricants which cater to eco-conscious markets. However, challenges remain, including fluctuating raw material prices and competition from alternative lubrication technologies.
Furthermore, the market is impacted by advancements in manufacturing processes and the growing demand for high-quality lubricants that enhance equipment longevity and efficiency. As industries adapt to changes in regulations and sustainability initiatives, the semi-fluid lubricant market is expected to navigate these dynamics, ensuring robust growth through 2034, fueled by both technological advancements and evolving consumer preferences.
Market Overview
Semi-fluid lubricants (often called pumpable greases) are engineered blends between traditional greases and oils. They remain viscous enough to adhere in place, yet can be pumped through centralized lubrication systems. This thixotropic property makes them ideal for heavy-duty gearboxes and slow-moving machinery where dripping of oil would be problematic. Typical applications include mining equipment, agricultural machinery, construction gearboxes, and marine propulsion systems.
The global semi-fluid lubricant market closely follows industrial and transportation sector growth. Expanding manufacturing output and infrastructure projects drive demand for heavy machinery, which in turn increases the need for reliable lubrication. Key drivers include rising automotive production (covering both conventional fleets and electric drivetrains) and upgraded production lines that require consistent lubrication. In particular, OEMs and maintenance engineers are specifying semi-fluid lubricants for critical systems to ensure high uptime under challenging operating conditions.
Operational efficiency is another major factor. Semi-fluid lubricants stabilize viscosity under varying temperatures and loads, extending drain intervals and reducing maintenance downtime. In automated manufacturing and mining, centralized lube systems that use these lubricants cut labor costs and improve reliability. Additionally, stringent environmental regulations are pushing manufacturers to develop biodegradable and synthetic-based semi-fluid products for eco-sensitive applications.
In summary, the semi-fluid segment represents a niche yet important part of the global lubricant market. Its growth is supported by ongoing technological advances in lubricant formulation (such as new synthetic bases and additives) and the increasing demand for high-performance, durable lubricants that meet modern equipment and environmental requirements.
Market Segmentation
By Product Type: The market divides into grease and oil based semi-fluids. Grease (thicker consistency) provides strong adhesion for extreme loads and accounts for roughly 40% of sales. Semi-fluid oils (more liquid) make up the remaining 60%, favored in high-speed machinery and automotive gear systems.
Product Type
Approx. Market Share (%)
Grease
40%
Oil
60%
By Application: Semi-fluid lubricants are used across sectors:
Automotive: Largest application. Used in assembly-line equipment and vehicle drivetrains (including EV gearboxes). Growth is driven by high global vehicle output and electrification trends.
Industrial: Manufacturing and processing plants use these lubricants in machinery, gearboxes, conveyors, and food processing equipment. Demand is boosted by automation (Industry 4.0) and centralized lubrication systems.
Marine: Employed in shipping and offshore equipment (deck machinery, gear drives). Resistance to water and heavy loads makes them suitable for this sector. Marine demand follows global trade and energy development.
By End User: Key user segments include:
Manufacturing: The largest end-user (around 30% share). Factories and plants use semi-fluid lubricants to ensure continuous operation of complex machinery with minimal downtime.
Construction: Heavy equipment (excavators, cranes, etc.) relies on these lubricants for robust performance under harsh conditions.
Transportation: Commercial fleets (trucks, buses, rail) use semi-fluid greases in drivetrains and chassis. Expanding logistics networks and infrastructure drive this segment's demand.
By Technology:
Synthetic: Approximately 70–75% share. Synthetic semi-fluid lubricants (using PAOs, esters, etc.) offer superior thermal stability and longevity. They dominate in automotive and industrial markets.
Bio-based: Roughly 25–30%. Formulated from vegetable or other renewable oils, these lubricants grow in use due to environmental regulations and demand for biodegradable solutions, especially in sensitive outdoor applications.
By Distribution Channel:
Offline: ~70–80%. Traditional sales channels (distributors, direct bulk sales to OEMs, and retail) remain primary.
Online: ~20–30%. E-commerce and direct online procurement are growing, as industrial buyers and smaller customers increasingly purchase lubricants through digital platforms.
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Forecast Period (2024–2034)
2024–2029: The market is projected to grow at a healthy rate (around 5–6% CAGR). Recovery in manufacturing and construction activity in developing economies will fuel demand for lubricants. Investment in new machinery and infrastructure (e.g. automotive plants, power projects) will boost semi-fluid lubricant consumption. During this interval, the industry focus on synthetic and bio-based formulations will accelerate product adoption. By 2029, the market value is forecast to reach roughly $3.1–3.3 billion.
2030–2034: Growth is expected to continue, with the market potentially reaching around $4.0–$4.2 billion by 2034. This assumes sustained industrialization in emerging regions and replacement demand in developed markets. Advanced applications – such as electric vehicle powertrains and renewable-energy equipment – will provide new outlets. However, growth may moderate in the later years as developed markets saturate. Overall, the forecast period reflects a robust outlook, supported by ongoing machinery upgrades and a trend toward lubricants that extend equipment life. This forecast implies the semi-fluid segment is growing faster than the overall lubricants market, reflecting its increasing adoption in rapidly industrializing regions.
Global Market Trends and Drivers
Environmental & Regulatory Trends: Stricter emission and environmental regulations are pushing the industry toward greener lubricants. There is growing adoption of biodegradable and bio-based semi-fluid products to meet standards (e.g., REACH in Europe) and customer demand for sustainable solutions.
Performance and Efficiency: Industries increasingly demand lubricants that extend equipment life and improve efficiency. Semi-fluid lubricants with advanced additives (antioxidants, antiwear agents) allow longer drain intervals and reduced maintenance. This trend is driven by cost pressures and the shift to automated, high-speed machinery.
Technological Innovation: Advances such as nanotechnology additives and new synthetic base oils are enhancing semi-fluid lubricant properties (improved heat transfer, higher load capacity). Ongoing R&D is leading to novel formulations that perform under extreme conditions, encouraging OEMs to specify these high-performance fluids in critical applications.
Economic Growth & Industrialization: Rapid industrial expansion in Asia-Pacific, Latin America, and Africa fuels lubrication demand. Large-scale infrastructure and energy projects require vast quantities of heavy machinery lubricants. For example, growth in mining and power generation directly translates into higher consumption of semi-fluid lubricants for heavy equipment.
Digital Supply Chains: The rise of digital procurement and predictive maintenance tools is reshaping the market. Online ordering platforms simplify access for small to mid-size end-users, broadening the customer base. Additionally, smart equipment sensors and IoT enable real-time monitoring of lubricant condition, prompting use of longer-lasting semi-fluid products to minimize downtime.
Price Sensitivity: Fluctuating crude oil prices impact base oil costs. Periods of high oil prices prompt shifts toward synthetic or bio-based lubricants with longer service life, while lower prices can revive demand for mineral-oil-based semi-fluid products. Overall, oil price volatility adds uncertainty and can influence material choices in formulations.
Challenges and Opportunities
Despite robust growth prospects, the semi-fluid lubricant market faces several key challenges:
Raw Material Price Volatility: Fluctuating crude oil and base-oil costs can tighten profit margins, forcing manufacturers to adjust pricing and sourcing.
Regulatory Compliance: Strict environmental and safety regulations (e.g. emissions limits, biodegradability requirements) require continuous R&D investment and product reformulation.
Compatibility and Infrastructure: New formulations (synthetic or bio-based) must remain compatible with existing equipment seals and systems, and underdeveloped distribution channels in some regions can impede market expansion.
Conversely, significant opportunities exist:
Emerging Market Expansion: Rapid industrialization in Asia-Pacific, Latin America, and Africa is creating new demand for lubricants. Companies that establish local production or partnerships can capture this high growth.
Product Innovation: The push for higher performance and sustainability is driving development of advanced formulations (e.g. nano-additive-enhanced lubricants, biodegradable thickeners). Offering premium, eco-friendly products can open new market segments.
Strategic Collaborations and Digitalization: Partnerships between oil majors and biotech or tech startups are accelerating innovation (for example, in bio-lubricants). Additionally, e-commerce platforms and predictive maintenance services are creating new channels and business models around lubricant sales.
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Regional Outlook
Region
Approx. Market Share (2024)
Asia-Pacific
40%
North America
25%
Europe
20%
Latin America
8%
Middle East & Africa
7%
North America: A mature market (~25% share) driven by robust automotive and manufacturing sectors. Growth (~4–5% CAGR) is supported by demand for high-performance lubricants and strict environmental standards. The United States remains a key market with established demand and a focus on synthetic, high-efficiency products.
Europe: Accounts for about 20% of global revenue, with moderate growth (~3–4% CAGR). Stringent regulations (REACH) and the shift to electric vehicles encourage development of bio-based and advanced formulations. Europe's focus on sustainability and innovation underpins steady demand for premium semi-fluid lubricants.
Asia-Pacific: The largest region (around 40% share) and fastest-growing (>6% CAGR). Rapid industrialization in China, India and ASEAN drives massive demand. This region benefits from new automotive plants, expanding mining and infrastructure projects. Local manufacturers and joint ventures are rapidly scaling up production to supply the regional market.
Latin America: (~8% share) Growth (~5% CAGR) is linked to economic recovery and infrastructure investments in countries like Brazil and Mexico. The market is still fragmented, with demand rising from agriculture, mining, and automotive sectors. Political instability and currency volatility remain challenges.
Middle East & Africa: (~7% share) Highest growth potential (~6–7% CAGR) due to ongoing oil and gas development and industrial expansion in the Gulf. However, limited local manufacturing infrastructure and trade barriers can constrain supply. Demand is growing for lubricants that can perform in extreme heat and harsh operating environments.
Each region has unique dynamics, but global trends (industrial automation, vehicle electrification, sustainability) are influencing all markets. Companies tailor strategies (e.g. local production, product compliance) to regional conditions to capture growth opportunities.
Recent Developments and Innovations
ExxonMobil (Aug 2023): Launched a new heavy-duty automotive semi-fluid lubricant engineered for extreme gear system loads. This high-performance formula improves efficiency and reduces maintenance downtime.
TotalEnergies (Jul 2023): Partnered with a startup to develop bio-based semi-fluid lubricants derived from renewable sources. The collaboration aims to introduce greener products and reflects the industry's shift toward sustainability.
Indian Oil Corp (Jun 2023): Expanded its Gujarat plant to boost semi-fluid lubricant production capacity. This move meets surging domestic demand in India's industrial and construction sectors.
BP (May 2023): Unveiled an advanced additive technology that enhances thermal stability and reduces friction in semi-fluid formulations. This R&D breakthrough responds to the need for more energy-efficient, high-performance lubricants.
Valvoline (Apr 2023): Acquired a smaller semi-fluid lubricant maker specializing in automotive aftermarket products. The acquisition expands Valvoline's portfolio and strengthens its position in consumer and light-vehicle segments.
These developments illustrate how leading companies are innovating to capture market share: introducing new high-performance formulas, forming sustainability partnerships, expanding production capacity in growth regions, and consolidating through acquisitions.
Competitive Landscape and Key Players
The semi-fluid lubricant market is led by major oil companies and large lubricant firms with global reach. These top players leverage extensive distribution networks and R&D to maintain market share. The table below summarizes approximate market shares of key companies in 2024:
Company
Approx. Market Share (%)
ExxonMobil
15%
Shell
12%
Chevron
10%
BP (Castrol)
10%
Others
53%
ExxonMobil: Offers a broad portfolio of synthetic semi-fluid lubricants. The company emphasizes heavy-duty and automotive applications, often collaborating with OEMs to tailor high-performance products. Its strategy focuses on innovation and capturing premium segments.
Shell: Emphasizes advanced lubricant technology and customer support. It partners with equipment manufacturers to develop specialty products and invests in sustainable solutions, including bio-based and re-refined oil technologies. Shell's global operations ensure a strong market presence worldwide.
Chevron: Serves major markets in North America and Asia, leveraging its refining base to supply high-quality lubricants. It focuses on industrial and marine sectors, aiming to expand capacity in regions like Latin America to match rising demand.
BP (Castrol): Markets semi-fluid lubricants primarily for automotive and industrial use. BP has expanded through acquisitions of niche formulators and sustainability programs (such as the MoreCircular used-oil recycling initiative). These actions broaden Castrol's product lineup and appeal to eco-conscious customers.
Fuchs Petrolub: A leading specialty player, Fuchs has grown by acquiring smaller lubricant manufacturers. It offers numerous specialized semi-fluid products (e.g. food-grade and synthetic greases) and emphasizes technical service to differentiate its offerings.
This report is also available in the following languages : Japanese (半流動性潤滑剤市場), Korean (반유체 윤활제 시장), Chinese (半流体润滑剂市场), French (Marché des lubrifiants semi-fluides), German (Markt für halbflüssige Schmierstoffe), and Italian (Mercato dei lubrificanti semifluidi), etc.
Download Full PDF Sample Copy of Market Report @ https://exactitudeconsultancy.com/reports/55995/global-semi-fluid-lubricant-market#request-a-sample
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Presented by U15 CANADA – Canada's Leading Research Universities Send tips | Subscribe here | Email Canada Playbook | Follow Politico Canada Thanks for reading Canada Playbook. In today's edition: → MARK CARNEY and DONALD TRUMP are on the horn. → A one-on-one with Northwest Territories Premier R.J. SIMPSON. → A look back at MARC GARNEAU's early advice on countering Trump 2.0. POLITICO PRO SPACE: Need an insider's guide to the politics behind the new space race? From battles over sending astronauts to Mars to the ways space companies are vying to influence regulators, this weekly newsletter decodes the personalities, policy and power shaping the final frontier. Try it for free for a limited time starting today. Find out more. Trade war PICK UP THE PHONE — One of DONALD TRUMP's allies in Congress has some advice for MARK CARNEY: Call up the president, call him again and then call him some more. Sen. KEVIN CRAMER (R-N.D.), who joined a recent peacemaking congressional delegation to Ottawa that scored face time with Carney, told POLITICO's JONATHAN MARTIN that Trump is keen on a cellphone relationship with world leaders. The president wants to receive constant intelligence from guys like Carney, Cramer said, adding he was aware of at least one informal leader-level conversation between the two following the prime minister's trip to the White House last month. — High-stakes negotiations: Carney appears to have taken the counsel. Trump's Ottawa envoy, PETE HOEKSTRA, revealed to The Globe and Mail that the PM and president are directly engaged in negotiations on a new economic and security relationship. 'The indications that they are talking and in communications regularly is a clear indicator to me that both sides recognize the importance and the urgency of moving this forward,' Hoekstra told the Globe, adding that a prospective deal could touch on autos, critical minerals, defense spending, energy, border security — and steel and aluminum. The ambassador added the talks also include Canada-U.S. Trade Minister DOMINIC LEBLANC, U.S. Commerce Secretary HOWARD LUTNICK and U.S. Trade Representative JAMIESON GREER. — Official lines: The Prime Minister's Office isn't commenting on the Globe report, but Industry Minister MÉLANIE JOLY confirmed to reporters the two leaders are in touch. 'We won't negotiate in public,' she said. 'We'll let the prime minister do his work.' — Elsewhere in trade: Ontario's premier lashed out at any notion that Trump would show warmth to Chinese President XI JINPING, who landed a lengthy morning call with Washington on Thursday. 'China is getting better treatment than their closest allies and friends,' Ontario Premier DOUG FORD. Ford didn't hide his impatience with the Americans during a Thursday spot on MSNBC: 'I'm in constant communication with the prime minister as of even [Wednesday] afternoon, and if it doesn't go too well, then we have to start matching tariff for tariff, dollar for dollar.' — Speaking of China: 'Carney agrees to high-level talks with Beijing on resolving Canada-China trade war,' the Globe's STEVE CHASE reports THE ROOMS THAT MATTER — At 10:15 a.m., federal officials will hold an embargoed background media technical briefing on the introduction of a bill to 'build One Canadian Economy.' — Carney will lead a 12:30 p.m. media availability in West Block alongside ministers DOMINIC LEBLANC, CHRYSTIA FREELAND and TIM HODGSON. — Industry Minister MÉLANIE JOLY is in Hamilton. Joly is scheduled to visit ArcelorMittal Dofasco alongside local MPs LISA HEPFNER, JOHN-PAUL DANKO and ASLAM RANA. The minister will speak to reporters at 12:45 p.m. LISTEN UP, OTTAWA HE THE NORTH — Canada's North is having a moment — and R.J. SIMPSON is here for it. The Northwest Territories premier just wrapped up a trip to Ottawa, where he sat down with Prime Minister MARK CARNEY armed with a wishlist of nation-building projects — one of which is likely to bear fruit in the coming months. The meeting was a refreshing change for Simpson, who says he went through pains to get Ottawa's attention when former Prime Minister JUSTIN TRUDEAU held office. Even landing a meeting used to be a challenge. 'I just met with Prime Minister Carney, and it hasn't been that long since he's been in office,' Simpson told Playbook. 'We've had a number of face-to-face First Ministers Meetings, which was not common in the last government either.' — Breaking the ice: The Liberal government took a renewed interest in the North in January, Simpson said, when President DONALD TRUMP returned to the White House. — Slap on the wrist: In a February trip to D.C. with other premiers, Simpson said U.S. lawmakers flagged Canada's lack of Arctic infrastructure compared to Russia and other Nordic countries. 'They view it as a missing component in their defense,' Simpson said. Some proposed infrastructure projects have languished for up to 70 years, Simpson said. — Elevator pitch: This isn't merely a list-checking exercise for Simpson. Infrastructure projects can feed national defense and economic strategies. They can help Canada meet NATO spending targets, keep China out of its backyard and unlock critical minerals, Simpson insists. The premier teased that some of his priority projects could gain traction 'in the next couple of months.' — Wishlist: That fast track could include an Arctic Security Corridor, Simpson said, which would run through the territory's Slave Geological Project — an untapped critical mineral zone. 'It is one of the most mineral resource-rich areas in the world. We know there's critical minerals. We know there's rare earth elements,' Simpson said. He's also pushing for a road to NORAD's forward operating location in Inuvik — to facilitate military infrastructure and transport goods to communities. — For sovereignty's sake: As past governments pursued different priorities, China has attempted to move in, Premier Simpson said — including by buying into N.W.T. mining firms. — Watch your back: 'We have not received a lot of investment in the North, ever. And when an area is not receiving any investment from their own government, they become more open to investment from elsewhere,' Simpson said. 'It would deter Chinese interference in the North if the North was getting what it needed from the government of Canada.' WHO'S UP, WHO'S DOWN Up: House of Commons confidence in the Liberal government, which watched its throne speech sail through the chamber Wednesday without a recorded vote. Shortly after the anticlimactic victory, Liberal MPs indulged at various Sparks Street watering holes. Down: Canada's merchandise exports, which Statistics Canada said dropped 10.8 percent in April compared to a month earlier. The agency called the country's global trade deficit in merchandise the 'largest … on record' at C$7.1 billion. IN MEMORIAM MARC GARNEAU — The trailblazing astronaut and former Cabinet minister offered what turned out to be his parting thoughts on the trade war with Trump in an April 24 interview with Playbook co-host MIKE BLANCHFIELD. — No illusions: Days before the federal vote, Garneau offered an unvarnished take on the cross-border state of play in Trump 2.0. 'We have to take a very aggressive approach with the full realization that, you know, never mind trying a charm offensive. That's a waste of time. The world order has changed, and at this point there should be no illusions about ever going back to what existed before. And in fact, I think it would be a mistake to try to go back to what existed before,' Garneau said over the phone. 'From Canada's point of view, we have to be resolute in dealing with the tariffs that he ends up imposing on us. There will be pain, there's no question about it.' Most recently, Garneau was the Canadian co-chair of the Canada-Korea Forum. He saw a good opportunity in the Indo-Pacific region to diversify Canada's trade portfolio. — Spreading our wings: 'They are a like-minded country to us, and so we should try to strengthen our trade ties to that part of the world, not only to Europe,' Garneau said. 'I'm also talking about the ASEAN countries, and I'm also talking about India, where we have had some challenges.' MORNING MUST-CLICKS — Top of POLITICO this morning: DONALD TRUMP, White House aides signal a possible détente with ELON MUSK — 'Insiders say Mark Carney could compromise on emissions cap,' reports the Toronto Star's ALEX BALLINGALL. — CP's ANJA KARADEGLIJA reports on Canada's years-long wait for a national disaster response agency. — The House of Commons unanimously voted Thursday for a government-proposed tax cut for middle-income earners. PLAYBOOKERS Birthdays: HBD to House Speaker FRANCIS SCARPALEGGIA and former diplomat HOWARD BALLOCH. Also celebrating today: Quebec Education Minister BERNARD DRAINVILLE, as well as former MPs RAMESH SANGHA and NICK WHALEN. Celebrating Saturday: Liberal MP ROB OLIPHANT, NDP politician JINNY SIMS, former Ottawa Centre provincial Liberal candidate THOMAS SIMPSON, and GUY GALLANT, chief of staff to Agriculture Minister HEATH MACDONALD (40!). On Sunday: Former Bank of Canada governor DAVID DODGE and McMillan Vantage founding partner MARK RESNICK. Spotted: Prime Minister MARK CARNEY, stopping in for lunch at Cocotte Bistro. Environmental activist DAVID SUZUKI, strolling past West Block Thursday afternoon: 'What I'm here to tell people is we have very little time to take big steps, and if we don't take them, guess what? Extinction in our grandchildren's lifetime is what faces us.' Noted: Parliament Hill's cutest dog award went to LOUIS, whose owner is Liberal MP KODY BLOIS … The Bloc Québécois' Bill C-202, a private member's bill that would shield supply management from future trade negotiations, cleared third reading in the House on Thursday by unanimous consent. Movers and shakers: The PM revealed his new parliamentary secretary team. Some standouts: — ALI EHSASSI and TIM LOUIS: Canada-U.S. Trade Minister DOMINIC LEBLANC — ROB OLIPHANT and MONA FORTIER: Foreign Affairs Minister ANITA ANAND — KARIM BARDEESY and CARLOS LEITíO: Industry Minister MÉLANIE JOLY — COREY HOGAN and CLAUDE GUAY: Energy Minister TIM HODGSON — RYAN TURNBULL: Finance Minister FRANÇOIS-PHILIPPE CHAMPAGNE — LESLIE CHURCH: Jobs Minister PATTY HAJDU (with responsibility for persons with disabilities) — ÉLISABETH BRIÈRE is deputy chief government whip, and ARIELLE KAYABAGA is deputy government House leader. JEREMY NIXON, Hogan's Conservative opponent in Calgary Confederation and a former Cabinet minister in Alberta, is now a principal at Navigator in Calgary. Lobby watch: The Canadian Canola Growers Association posted a Wednesday meeting with Agriculture Minister HEATH MACDONALD, Deputy Minister LAWRENCE HANSON and senior political aides. Media mentions: Unionized employees at The Canadian Press are publicly calling out their employer's latest offer amid collective bargaining … La Presse won the 2024 Michener Award. Send Playbookers tips to canadaplaybook@ PROZONE For Pro subscribers, our latest policy newsletter from MIKE BLANCHFIELD: Trump tariffs pound Canada's exports In other Pro headlines: — What do Musk and Tesla want from the Republican megabill? — Army leaders warn US is losing drone race, tout big changes. — Senate bill would add $10B to NASA budget. — GAVIN NEWSOM met privately with Trump's Hollywood ambassador JON VOIGHT TRIVIA Thursday's answer: Six foreign ministers have served since the Liberals were elected in 2015: STÉPHANE DION, CHRYSTIA FREELAND, FRANÇOIS-PHILIPPE CHAMPAGNE, MARC GARNEAU, MÉLANIE JOLY and ANITA ANAND. Props to CHRIS LALANDE, MARCEL MARCOTTE, JOHN PEPPER, ANDREW BALFOUR, STEVE YANG, CHRISTINA DE TONI, SHAUGHN MCARTHUR, ELIZABETH BURN, MARC LEBLANC, DARREN MAJOR, CAMERON RYAN, JEFF VALOIS, JIM REILLY, ROBERT MCDOUGALL, MALCOLM MCKAY, BOB ERNEST, ALEX BALLINGALL, HEATHER CHIASSON, DUANE BRATT, WAYNE EASTER and GARY COLLINS. Props +1 to JEFF VALOIS, too. Friday's question: On this day in history, British and American forces have fought on both the same side and opposing sides. In 1944, they joined forces on the beaches of Normandy. During which war did they once engage in battle on June 6? Answer to canadaplaybook@ Writing Monday's Playbook: MICKEY DJURIC Canada Playbook would not happen without: Canada Editor Sue Allan, editor Willa Plank and POLITICO's Grace Maalouf.

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