Gen Z's 'No Buy' movement: fighting fast fashion and overspending
Published March 9th, 2025 - 09:52 GMT
ALBAWABA – Generation Z, or Gen Z, also known as Zoomers, refers to people born approximately between 1997 and 2012, initiated the 'No Buy' movement with the aim of fighting fast fashion and overspending. Also Read Video: Tesla robots spotted shopping in a US mall 'No buy' movement on TikTok
Gen Z started the 'No Buy' movement on TikTok, the popular social media app that allows users to create, watch, and share short videos shot on mobile devices or webcams.Millennials, also known as Generation Y, are people born approximately between 1981 and 1996, they, along with Gen Z, have followed the new movement. Both generations boycotted shopping, fast fashion, overspending, and purchasing things they do not need, such as clothes and period pads.
Notably, the 'No Buy' trend gained significant popularity on TikTok as more people joined in saving money and cutting their shopping addiction, all under the powerful mantra: buy only what you need.
The 'No Buy' trend gained significant popularity on TikTok as more people joined in saving money and cutting their shopping addiction. (Shutterstock)
If you want to participate in the #NoBuy trend, you need to stop purchasing multiple items unless you truly need them or have run out, including clothes, shoes, cosmetics, bags, and makeup. The movement also encourages avoiding eating out and deleting all shopping apps from your devices and phones.
More people are joining the trend on TikTok, with many others sharing their money-saving and 'No Buy' plans daily. The idea behind this movement is not entirely new, but it has gained momentum recently due to the global economic situation and the increasing need to save money, spend less on unnecessary items, and allocate funds for meaningful causes. Also Read Canada faces TikTok ban amid US ban, sparking 51st state jokes
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