Hot FM enters MBOR for longest non-stop radio broadcast on Mount Kinabalu
Media Prima Audio chief executive officer Nazri Noran said the recognition demonstrates that radio broadcasting is no longer confined to the studio.
With today's advanced technology, radio in Malaysia can now be broadcast from virtually anywhere, including in challenging environments, he said.
"Following our success on Mount Kinabalu, we are now preparing the Bekpes Hot crew to go on air from under the sea and many other locations.
"Mount Kinabalu was the first challenge we undertook, and going forward, we aim to broadcast from more locations with Bekpes Hot and Hot FM," he told BH today.
The Bekpes Hot climb team comprised popular presenters KJ, Johan, Fara, and AG, along with several expedition partners including Datuk Muqharabbin Mokhtarrudin; Selangor FC's Head of Sports Medicine, who served as the expedition's medical officer and health advisor Dr Hazwan Khair; actress Ozlynn Waty and the Hot FM crew.
The recognition was presented by Deputy Communications Minister Teo Nie Ching and MBOR Chairman Datuk Seri Dr Michael Tio at the 30th Anniversary Celebration of Malaysia Book of Records Sdn Bhd.
Meanwhile, when asked about plans to conduct an underwater radio broadcast, Nazri said it may take place this August.
"They are currently preparing, as it's quite challenging to broadcast from underwater.
"That's why detailed planning is required with professional assistance from Universiti Malaysia Terengganu (UMT).
"We will then look at the technical aspects to ensure there are no interruptions when they are broadcasting from beneath the sea," he said.
During the same event, MBOR also honoured media practitioners for their unwavering support in shaping "Extraordinary Malaysia".
Media Prima's Direct Solutions Events and Activations general manager Eileen Lim accepted the award on behalf of Media Prima Television Networks, while Deputy Group Managing Editor Farrah Naz Karim accepted on behalf of New Straits Times Press Bhd.
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