Meet the real estate agent whose snarky roast videos are going viral
'This carport is tall enough to fit your jacked-up F-150,' one recent video begins. 'But not tall enough to fill the void of when your father left.'
Breanna Banaciski, 30, is the mastermind behind the sardonic listing tours, in which she roasts everything from baby boomers and her 'neckbeard' fanboys to the lamentable state of housing affordability.
'I've always wanted to do stand-up comedy,' she tells Realtor.com. 'I just never got around to it, so I guess I'm doing it now — just inside of a house that's for sale.'
Banaciski, an agent with Realty One Group Advantage, only got her real estate license in August.
Now, her listing tour videos regularly draw millions of views on social media and praise from fans in the comments.
'If I win the lottery, I'm buying houses from you just to hear you give me the tour,' wrote one commenter.
Another remarked, 'Can you come and roast my listed home?'
Banaciski, who has a background in theatre and comedy, switched to real estate after years of working in car sales and business-to-business technology sales.
'I was like, 'Man, I hate 9 to 5; I just hate going into an office and sitting in a desk all day,'' she recalls. 'Now I can work whenever I want to — which is pretty much 24/7 — but I didn't realise that then.'
Her earliest real estate videos on social media were based on what she saw other agents doing: local market updates, tips for buyers, and traditional touting of listings.
'For months, I was just making these regular old, kind of bland videos that didn't really show who I was,' she says. 'They weren't me, exactly.'
Then on a lark last fall, she improvised a listing tour video sprinkled with jokes, uploading it to social media on a Friday before leaving town on a weekend trip.
When she returned, she was stunned to see the video had been viewed more than 20,000 times, and she realised she had struck on a style that resonated.
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'This carport is tall enough to fit your jacked up F-150 but not tall enough fill the void of when your father left,' she says in one video.
'You guys are going to f***ing hate me. This house is worth $1.3 million. Please share this with your rich friends. I am way too poor to be in this house right now,' she said in another.
Dara Khoyi, Banaciski's broker at Realty One, says he was initially stunned upon seeing her roast videos — but that he has supported her humorous approach to drumming up business.
'We do take our clients very seriously, and our role in helping them very seriously, but at the same time, we kind of like to have fun with the work that we do,' he tells Realtor.com. 'We give our agents business freedom, so to date I've been supportive of her, and I'm thrilled that she's getting a good reception.'
Banaciski says that her comedy videos have not yet led directly to sales of the properties she's featured, but have generated lots of interest from buyers and sellers interested in working with her.
'A lot of people say, 'You're a breath of fresh air. You seem so down to earth. I can relate to you,'' she says.
Those client connections have proven crucial for Banaciski as she launches her real estate career in a decidedly slow market.
'There are people out there buying and selling right now,' she says. 'You just have to really, really find them and somehow hone in on your niche.'
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