The Future of Audience Targeting: How AI Is Redefining AdTech
AdTech, or the world of advertising technology, is about to change. Artificial intelligence, or AI, is taking center stage in changing how people are targeted. It makes audience categorization more precise by scrutinizing user data and online habits. Sophisticated Patterns are being discovered with AI, and it helps to create useful consumer segments. AI also comes up with personalized content in real time, so it fits different people. AI guarantees security and compliance while working within the limits of privacy. Apart from this, it optimizes ad campaigns faster so they can do better.
AI Makes Audience Segmentation Smarter
AI is changing how advertisers divide their audience. It notices complex patterns in user data quickly, letting advertisers create categories that are immediate and relevant. This division goes beyond basic details such as age or location. Cloud AI explores browsing habits, interests, and even past interactions. As a result, AI ad targeting gets better, which means that campaigns can reach very specific groups with the right message at the right moment. With all this information, advertisers learn more about what their users want. The audience gets split into smaller and more precise groupings. These groups with specific features aid in delivering more tailored ads. When the ads are more suitable, people pay more attention to them. Therefore, smarter categorization benefits both advertisers and users.
Real-Time Personalization Gets a Boost
AI greatly improves personal content in real-time for its users. It rapidly adjusts ads, offers, and even landing pages depending on user conduct and preferences since it works so fast. Imagine browsing the internet for shoes. The next thing you see is a bunch of options for those shoes. That is how real-time personalizing functions. It provides you with direct suggestions based on what you've searched for before. This immediacy guarantees that the material stays pertinent and engaging. Users are more likely to click and interact with customized ads. Therefore, quicker customization increases ad performance and provides users with a more engaging experience.
AI Improves Privacy-Compliant Targeting
AI guarantees that ad targeting happens within the guidelines of privacy regulations. AI modifies its targeting tactics as third-party cookies get outdated. It makes use of first-party data that users directly supply. Therefore, it remains valuable while remaining compliant. AI also develops new privacy procedures. These include the use of federated learning, where models are trained using dispersed data without direct access to user data. AI targets customers depending on group relevancy. General insights about shared user behavior are used rather than individual details. Therefore, it keeps user privacy intact. This approach guarantees legal targeting while still protecting user privacy.
AI revolutionizes Ad Campaign Optimization
Ad optimization receives a big push forward from AI, which also makes ad campaigns run better. With fast data analysis, AI discovers what works and what does not with the ads. It automatically adjusts bids, placements, and even ad content for optimum performance. Imagine supervising a car with AI. AI guarantees you the best route by altering the direction according to the traffic. Therefore, you reach your destination quicker. AI works similarly by optimizing your ad performance. This immediate alteration guarantees that ad spending plans are used sensibly. Moreover, maximum exposure and user interaction are attained. This speed increases performance and saves time for advertisers.
AI ensures Cross-Channel Consistency
Artificial Intelligence, or AI, promises you a balanced user experience across your devices (be it a phone, tablet, or computer) when it comes to ad targeting. How? Remember each time you clicked on an ad? AI does. It tracks those clicks and uses what it learns to offer you tailored suggestions. Say you browse cars using your mobile – those same car options will pop up once you switch to your laptop. This method is known as 'follow-me' targeting. The goal? Seamless transitions between devices and relevant content are at your fingertips, which enhances your experience and boosts interaction.
AI Guides the Future of Advertising
AI is definitely steering the next stage of advertising technology. AI-led systems are coming into play using smart division and immediate personalization. These systems improve user engagement and ad efficiency. AI's adherence to privacy laws also guarantees that advertising stays relevant. Therefore, the audience targeting procedure advances securely and ethically. Major companies such as Google and Meta make huge investments in AI improvements. They promise their users a more customized and safe viewing experience. As advertising progresses toward a more user-centered future, advertisers who use AI will have the upper hand. Therefore, they remain ahead of the audience's imperceptible changes and requirements.
Conclusion
AI is changing how advertising works. AI makes audience targeting more precise. Therefore, it guarantees a greater return on investment for advertisers. This change benefits users by providing them with more relevant ads. AI's advancements are evidence of this technology's future promise. It guarantees that the advertising industry advances toward more clever, safe, and efficient methods. AI will make the advertising area more customized and engaging in the days to come. Therefore, it provides advertisers with a competitive edge. The partnership between AI and advertising technology clears the way for fresh concepts and opportunities in audience targeting.
TIME BUSINESS NEWS
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNET
33 minutes ago
- CNET
Is Final Round AI Legit? Ace Your Job Interview at a High Premium
If you've done any job interviews recently, you know how much preparation goes into them. Researching the company, prepping your answers to potential questions and figuring out how to express your skillset is all part of a good interview strategy -- but sometimes, the reality doesn't equate to what you prepared for. The jittery, anxious pre-interview feeling is all too familiar. Maybe, like me, you start to dissociate from the overwhelming conversation, losing a sense of connection with the person you're speaking to. Imposter syndrome can show up -- and take you down -- in seconds. Unexpected questions can throw you off. It would be nice to have support during the call to keep your confidence up and focus intact while pitching yourself to someone who has (likely) never met you in person. Enter: Artificial intelligence. What is Final Round AI? Final Round AI, a tool that helps you prepare for your interview and polish your skills. The suite of AI-powered tools offers real-time "on the fly" interview transcription and support, mock interviews and resume building across 100-plus roles in consulting, marketing, finance, software, product, data science and dev ops. It also offers resources like a blog with tips and commonly asked questions, plus guides that provide visual and written how-tos for common tech-related issues. Final Round AI is a new tool that joins the ever-growing number of AI-powered companies and platforms for job seeking — founders Michael Guan and Jay Ma launched it in late August 2023. While still in its infancy, Final Round AI is designed to offer many ways to support your career-related needs. If you're looking for an all-in-one job seeker-support system, this could be it — or, at least, a worthwhile attempt to navigate your professional journey (and inner turmoil). But after attempting to navigate the platform, my stance on it changed. How to use Final Round AI Screenshot by Carly Quellman/CNET Final Round AI's Interview Copilot allows you to create various types of interviews across multiple fields, and can access analytical reports for each one. Here's how to try it out: Log into the free version for Final Round AI with a Google, LinkedIn or Twitter account, or sign up with your email. Once you're on the platform, select Mock Interview. Here you will be prompted to upload your resume and select from the optional drop-down Role and Specialization menus. You will be asked to connect your credit card, even while on the free trial experience. This is when you'll learn that to access all aspects of Interview Copilot, you need a paid Premium account. How much is Final Round AI? We reached out to Final Round in June to check the latest pricing (which isn't made clear on its website unless you create an account), and the company gave us this breakdown of subscriptions: Interview Co-Pilot Plan: Starts at $60 AI Job Hunter Plan: Starts at $25 (but doesn't include access to the live interview copilot) (but doesn't include access to the live interview copilot) Pro Plan (3-Month Bundle): Billed at $96/month for 3 months for a total of $288 God Mode Plan (Semi-Annual): Starts at $81/month, and is billed every 6 months for a total of $486 White Glove Service: Premium custom support package starting at $7,000. Final Round didn't respond to a request for information on what's included in each plan. The company does have a scholarship program, which provides those who secure job offers with the help of Final Round AI's Interview Copilot to receive a "scholarship" that waives 100% off subscription fees afterwards (in the form of a $488 Amazon Gift Card). At the time of writing, Final Round AI is also offering 10% off any subscription for students, veterans, first responders and medical professionals, as well as anyone recently laid off. This can't be used for the God Mode scholarship offer, or your scholarship will be disqualified. Screenshot by Carly Quellman/CNET The actual free aspects of Final Round AI include access to potential interview questions, where you can enter a keyword concerning a company, job position and technical or general topic; an AI Resume Generator, which can provide Applicant Tracking System optimization (and is currently in beta mode); a ChatGPT-style AI Career Coach; and Guides, where it shows you how to launch a live or mock interview alongside a step-by-step visual example. While robust in quantity, I can't say these features offer anything incredibly innovative or new from other AI platforms. Who should use Final Round AI? I don't think a virtual interview can truly gauge if you're the right fit for a company — particularly when you're not in person. So while some may see aspects of Final Round AI's platform as a copout for knowledge and expertise, or a potential mishap (if the AI-generated text is incorrect), I see it as a real-time note-taking system with feedback. I have vivid memories of performing poorly in interviews because I was trying to do just that — perform to the best of my abilities rather than have a conversation with another human. This has made me a staunch advocate for anything that can alleviate overwhelming feelings attached to the unknown. Final Round AI attempts to do just that. However, my two issues with Final Round AI are… significant. The "bright and shiny" aspect of a new company that is innovative, yet potentially problematic. With the number of lawsuits that have circulated in response to other areas of AI like voice impersonations and copyright infringement, I am wary of the safety concerns that may arise when it comes to the company's Interview Copilot — an AI-powered tool that you can use on your end during your real interviews that gives you live tips on how to answer. For instance, if an interviewer isn't aware that artificial intelligence is listening and responding to their voice, where's the line between what's supportive and what's legal? And in the case of illegal use, who is liable — companies like Final Round AI or the interviewee? Secondly, its free versus paid membership service is misleading. Final Round AI advertises itself for its Interview Copilot, with a button referencing the ability to "Get Started [for] Free." Yet, as soon as you navigate to this part of the platform, you're unable to do more than upload a resume before being prompted to "upgrade your membership." I respect transparency. As someone excited to trial this portion of the platform, this turned me off as a potential customer. With its platform barely a year old, time will likely answer these questions and hopefully rectify its other challenges. (Final Round AI didn't respond to my request for comment by the time of publication.) Until then, I wish anyone job seeking well. May your resumes be immaculate and your interviews be handled with confidence and ease… with Final Round AI's help or not. (Remember: Meditation is, actually, free.) For more ways you can use AI (for free) to help with your job-hunting journey, check out CNET's pieces on how to use AI as a career coach, create a resume using ChatGPT, use Figma AI to design a resume, find the job of your dreams using ChatGPT, use AI to write a cover letter and negotiate a starting salary using AI.
Yahoo
34 minutes ago
- Yahoo
Billionaire trader Paul Tudor Jones warns AI could trigger mass unemployment — and revolutionize education
Paul Tudor Jones warned AI could cause mass unemployment and even threaten the human race. The billionaire trader said the technology has great potential but poses risks for safety and stability. AI could help equalize education, Jones said, adding that it ought to be regulated. Artificial intelligence promises to solve some of the world's thorniest problems — but it could also spark mass unemployment and even eradicate the human race, Paul Tudor Jones warned. "This is obviously the most disruptive technology in the history of mankind," the billionaire trader told "Bloomberg Open Interest" on Wednesday. The Tudor Investment Corporation founder turned to a decades-old sci-fi series to explain the existential threat posed by AI. "There was a great 'Twilight Zone' episode where aliens came down to Earth and they hand this book, it says 'To Serve Man,' Jones said. "And everyone goes, 'Hooray! They're going to save humanity, it's a humanitarian guide.' And it turns out to be a cookbook." "The downside of AI is that we've been served," he added, pointing to Tesla CEO Elon Musk warning on a February podcast that there's a 20% chance of AI wiping out humanity. That risk should "set off alarm bells throughout the world," Jones continued. He also highlighted Anthropic CEO Dario Amodei's suggestion that US unemployment could surge from around 4% to between 10% and 20% within the next five years as AI displaces legions of white-collar workers. Jones called that a "massive stability issue" on top of safety concerns about the nascent tech. AI is already reshaping industries such as law, consulting, banking, and the media by automating tasks and producing faster and better work than humans in some cases. Jones singled out education as one area where AI could be a force for good. The advent of virtual tutors who can help students with any subject should mean there's "no excuse for a low-income kid not to have the greatest education." He cautioned that Trump's proposed "One Big Beautiful Bill" includes a "moratorium on AI regulation" that could allow the risks it poses to become reality. Read the original article on Business Insider
Yahoo
an hour ago
- Yahoo
How TIME Inc. is harnessing AI amid 'complicated time in media'
TIME Inc. CEO Jessica Sibley joins Yahoo Finance Executive Editor Brian Sozzi for an interview at Cannes Lions 2025, discussing what she calls the, "most complicated time in media," and why she's choosing to embrace AI and technological change rather than litigate it. Joining me now here at Cannes Lions is Time Inc. CEO Jessica Sibley. Jessica, always nice to spend some time with you in general, but of course, you're at Cannes Lions, and this is there are a lot of major moments here in the media industry. What are some of the early surprises you're hearing and seeing on the ground here? Well, it's day one, so not too many so far, but thank you for having me, Brian. It's always great to sit down and talk to you in this incredible setting, and it's going to be an amazing can with lots of conversation, and and I'm excited to be here. The one big theme, from what I've been able to tell, I've been here day and a half, it's AI, and how AI is going to change the advertising industry, but it's also changing the media publishing industry. How are you embedding it into what you do at time? Well, AI is everything and the conversation that's happening, I think, every day here in Cannes. Uh, we're really proud of everything that we've done to lean into AI. I would say our journey is in maybe chapter two. Uh, we started early in this journey, and we've decided uh to to start with a guiding principle, which was, are we going to negotiate, litigate, or do nothing? Uh, we decided that we were going to negotiate, we were going to opt in, we want to be part of this technology, part of what's happening across the media industry, across consumer behaviors. And we've done a lot of things to get us to where we are now. A lot of your competitors have taken the opposite approach. They want to litigate AI. What's your advice to them? Well, we're on our journey and our path, uh, which is Time AI. We launched that, uh, we started the process about a year ago. Uh, we wanted to create a version of time for uh agentive AI. And we actually RFP'd 12 different companies. And we landed on three finalists and selected scale AI. I know you've been covering this story with the $15 billion investment into scale. We decided to partner with scale to develop our sort of phase one of Time AI, which was a version of uh person of the year that uh scale built for us. Uh, they indexed our entire hundred years of archives and trained a private LLM. We launched with our person of the year. We knew the optics would be big with President Trump, and we went back uh and trained the model on four recent person of the years, Zelensky, Elon Musk, and Taylor Swift. Um, what does that mean? Uh, the acceleration of how consumers are demanding, um, intentionally uh finding ways of uh personalized content, multimodal content, and with the AI answer results, we wanted to again embrace it and be part of it as opposed to litigate. So the output of that was uh Time AI person of the year. You could um translate it, you could summarize. And podcast is really the audio version. So an audio version of that content. And we're continuing on that journey, uh where we'll be launching several other new initiatives with scale. Can you take us behind the scenes on some of these new initiatives? For example, I saw release from you recently an AI podcast. What is an AI podcast, and then how will AI appear on Time Inc. later this year in different and surprising ways? Well, it's really an audio version. Uh, it starts with uh training the LLM private for safety and security and protection of our IP, which is our journalism, not just of what we do today, but over 100 years. And the consumer expectation is changed and it's accelerating really fast, uh sophistication, dynamic, uh real-time results and multimodal and personalization. So really the output of our content, which we're launching with an audio version of um the newsletter, the Daily Brief, which is our largest newsletter in terms of size of audience, where we take four of the top red stories on our homepage, and we create a toolbar. And you can um listen to one story, four stories in a five minute version or in a 10 minute version. That's cool. And we were very intentional about um training the voice. So a little bit back to our history, uh, we have Henry and Lucy, Henry Luce. And a lot of uh enjoyment out of content is summarization, text, video, but audio. And we can create all of that, again, partnering with uh scale. So Time has seemed to have embraced AI, but for the other, there are a lot of other publishers not taking that route. What's the end game here? Someone has seen a lot of transitions. I think back to your Forbes day, I mean, you've worked through and managed through a lot of tough transitions in this industry. Is there some form of big shake out coming here because of this technology? Well, I can speak for time. We've embraced new formats uh our entire history. So we started as a magazine, and look where we are today. We're on we've leveraged technology that we're on every platform. We're really proud of having 60 million that engage with time across the social nets. So this is part of what we do, it's in our DNA, and we're going to continue to do it, and which is where we are are now. I would say there's there's three parts in terms of an AI strategy. The first is infrastructure. So protecting our journalism, protecting our IP, understanding who's indexing, tracking that, uh who's stealing it, how they're using it. So we have a couple partners that we signed on right away, um for that, Fox verify, uh Tolbit. And uh, second is uh content partnerships. So very early on to sign with uh perplexity, OpenAI, uh recently Alexa, Amazon Alexa Plus. And we want to uh have a seat at the table and be with these top executives. They're like our almost like our AI lab, smartest people that are building this. We want to be part of that, and we want to finally be able to monetize that. So um AI solutions through Mobian is another partner that we're working really closely with. And then the final thing that I will say is we just recently announced AI at time. And that's sort of the internal upskilling of our employees and leveraging AI across every single department, not just our newsroom, uh but legal, HR, being smarter, being faster, exploring, understanding how to use AI for our own business and our own efficiency, but also how to enhance what we're doing, not replace. You recently put out a stat, I think it was in the same release on the AI podcast. I'm sorry, I'm just obsessed with this concept of AI podcast. I'm gonna have a gig in 10 years, but anyway. Okay. Yeah. Well, I'm going to have you listen to it. I'm going to send it to you so you can choose Henry or Lucy. Does it use? Yeah. It's my own, it's my own personal. Fair enough. Yeah. You said first half advertising revenue up 24%. I'm in this industry. I don't see a lot of other companies putting out data points like that. How do you explain that strength, and is it still double digit growth you expect in the back half? So that's in our uh our pivot to B2B. So when I started at time, almost three years ago now, I uh we had to make a lot of changes in our transformation. And one of the first things I did is coming from the revenue side was really double down on our B2B model. So what does that mean? Um, working directly with CEOs, CMOs, uh even chiefs of staffs of the executive suite and chief communications officers to um put together high value bespoke custom year-long programs around thought leadership and around the stories that they want to tell as a company and even as individuals. And so uh we're working direct, we're less reliant on platforms or middlemen, and it's really fueling our growth across all of the platforms, whether it's our events and I really call that live journalism, which is just an entry point, investing in the communities, AI, climate, health, and again, doing business, having ongoing conversations with the biggest brands with the biggest budgets that are household global names. And we're really proud of the results. They speak for themselves. Our pacing is up, our B2B business is up, and I think that mitigates the risk in terms of the changes that are happening with AI. And then finally, uh what we're seeing is being a part of the ecosystem, we in the last two weeks, we've had 10 million mentions across the AI answer platforms. And we're seeing those numbers grow. So if changes in algorithms impact us in terms of what we can monetize on the web page with traffic coming mainly from Google, we're able to monetize and reach audiences in new ways that they expect and demand, and that is audio. When you say podcast, I mean, there's an explosion in in getting information in a personalized way. Uh, my editor and I just were with him, Sam Jacobs. Imagine he's going out for a 50 minute run. He loves to run, he's only got 50 minutes. He's running for 50 minutes, that's pretty good. That's good. Yeah. It's pretty good, right? Slow. And he's um an SNL uh junkie. 50th anniversary had a big moment. And he wants to listen to a personalized audio version of what we've written about SNL, um not just recently in 50th, but over the last hundred years. Lauren Michaels is Time 100, he was just named in April this year. Um, he can set that, again, working with scale AI and agentive format to enjoy his run listening to time content. I just think that's one example. I am not an audio person, I'm more of a text based person, and I love summarization, I love translation, I have an ability to now chat and have that Q&A, that question and answer. So we are uh storytelling in new ways and meeting audiences where they are now. And we want to keep up. We want to keep time going strong for the next 100 years. Before I let you go, uh Jessica, you recently wrote, I think it was your first op-ed on time, uh very powerful. For those that didn't read it, um, why were you inspired to write about female leaders in the media industry and and the mentors you've had along the way? Well, thank you for that question and pointing that out. I actually pitched this story to media, and no one seemed to connect the dots or be that interested in the story, so I decided to write it myself for time. And uh, throughout my career, you mentioned Forbes, I had um incredible honor and opportunity to build sort of this entrepreneur, you know, founders, change makers, and a lot of them were female and first and young. And there's such incredible communities that exist for those types of individuals. Um, there really wasn't the same type of community for experienced leaders who have tested the time and have uh done this multiple times in multiple ways at multiple companies throughout their careers. And it dawned on me that uh, number one, we are in the most complicated time in media. No, you're right. Companies splitting up, we got Warner Brothers, CNN, and Comcast. We've got we've got litigation, we're protecting journalists. I mean, it's just it's always been a challenge, and it's always changing, but this marks um a very important moment in history. And I realized that so many of the media companies who have legacy, resilient media companies are being run by women. And I started to make a list, and it grew, and it grew, and it grew. And some of them I know, and some of them I don't know, but want to know. And I wrote the op-ed about that. And it also is this notion of the glass cliff versus the glass ceiling. And there's just too many of us to be a glass cliff moment. So read it, go to it's free. And I think it's a great perspective of what's happening in media today and who some of the leaders are. Well, keep those op-eds coming. Uh, I enjoy your writing. Uh, Jessica Sibley, Time Inc CEO, always nice to see you. Appreciate it. Thank you so much, Brian, for having me. Thank you Yahoo Finance. All right, that's it for here for us here at Cannes Lions. Do stick around, much more ahead on Yahoo Finance. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
