
Let liberals lose their minds over Sydney Sweeney while I go jeans shopping
What triggered their spiral this time? Sydney has "good genes" and she's wearing "jeans."
Outrageous, I know.
This good genes/jeans word play game, well it's a whole lot of Nazi propaganda with some racism thrown in and linked to eugenics.
If you're not a White liberal woman, I'll try to simplify. In liberal math, good genes + jeans = Nazi.
I know, that wasn't on our flashcards growing up.
The next time you compliment a friend on her looks, resist the urge to mention good genes. Sally down the street will think you're calling her a Nazi, when really you just want to know what face cream she's using.
If the good genes/jeans word play were a clue on "Jeopardy!" liberals would answer: "I'll take Sydney Sweeney is a Nazi for $1,000, with a side of eugenics and white supremacy."
Let's ask the politically incorrect elephant in the room question — If you're putting a large chunk of money behind an ad to sell jeans targeted at Gen Z, are you going to put someone with good genes or bad genes in front of the camera?
To quote "The Godfather" — "It's not personal, it's strictly business."
It also doesn't surprise me that the perpetually outraged liberal and mostly women who have piled on over this campaign seem to ignore one more fact. According to Fox News, "100 percent of net proceeds from Sweeney's 'Sydney Jean' - which is embroidered with a butterfly to represent domestic violence awareness - will be donated to Crisis Text Line, a nonprofit that provides free and confidential text-based mental health support and crisis intervention." That sure doesn't sound like Nazis and eugenics to me.
This week, "Good Morning America" (GMA) didn't miss the chance to showcase just how unserious they are by jumping on the jean — or gene — meltdown.
Maybe GMA gambled on their viewers not having that first cup of coffee yet, so they wouldn't notice their fuzzy Nazi math. Is it any wonder that Americans' trust in the media is at its lowest in more than five decades, according to a Gallup poll?
Going back to the vault, circa 1980, Brooke Shields did a Calvin Klein jeans ad with the same American Eagle/Sydney Sweeney ad vibe. "Genes" and "jeans" were used interchangeably, as well as phrases like "natural selection" and "survival of the fittest."
GMA was around back then, but I don't recall co-host Joan Lunden doing a Nazi propaganda segment calling out Brooke Shields or Calvin Klein. Then again, that was when history was still being taught in school.
Ironically, the eugenics trigger is the greatest self-own for White liberal elites, whose holy grail is abortion on demand — anytime, any place, any reason. Legalized abortion has long been one of the most effective ways to reduce populations who are deemed less than.
The White liberal class is largely all in.
In 2018, then-Pope Francis said, "I have heard that it's fashionable, or at least usual, that when in the first months of pregnancy they do studies to see if the child is healthy or has something, the first offer is: let's send it away, I say this with pain. In the last century, the whole world was scandalized about what the Nazis did to purify the race. Today we do the same, but now with white gloves."
If you're a woman who's ever been pregnant, or if you're the dad supporting the woman, you know doctors highly encourage having screenings for chromosomal disorders such as Down Syndrome and Trisomy 18. They don't do this because they can cure these chromosomal disorders in utero. They push these tests so you can eliminate the "less than perfect problem."
If only these same liberal women were as upset about the fate of unborn babies as they are about jeans.
Oh, and in case you're wondering, the fact that American Eagle has "American" in its name makes it obvious they're Nazis. Thankfully, self-appointed experts have the freedom to warn us all from a non-American platform like X.
This week is one of those times I'm grateful to be spending the end of the summer in the South, where sanity tends to rule the day. If I were home — where I'm outnumbered by the White liberal outrage class by about 50-1 — I'm quite confident that between their pique rage hours of Starbucks and Chardonnay, I'd be on the receiving end of the Sydney Sweeney faux fury.
These people need a time-out — away from all cameras and keyboards … preferably with a history book.
Never underestimate the left's ability to overplay their hand. They are screamers, but when they scream, conservatives are the ones who quietly act. Think Bud Light.
Personal finance guru Dave Ramsey likes to say the best predictor of future behavior is past behavior, so it's no surprise that American Eagle's stock is up more than 15% since the campaign's rollout last week.
I'll be among those contributing to the rise of American Eagle's stock when I take my girls back to school shopping. Spending my money somewhere that has the left spiraling over an imaginary offense — sign me up.
Sydney Sweeney may have good genes, but the screamers may be the ad American Eagle never knew it needed.
It's back to school season, and the silent actors are shopping loudly.
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Yahoo
43 minutes ago
- Yahoo
Sydney Sweeney Returns to Social Media After American Eagle's ‘Great Jeans' Campaign Controversy
Sydney Sweeney has returned to social media after her American Eagle denim campaign sparked widespread backlash. Taking to her Instagram Story on Friday, August 1, Sweeney, 27, shared a photo of a bouquet of pale pink roses. She also added a white heart sticker to her upload. The Euphoria star was named the new face of AE in July, kicking off the brand's fall 2025 campaign with a nod to its denim heritage. 'This fall season, American Eagle is celebrating what makes our brand iconic — trendsetting denim that leads, never follows,' Jennifer Foyle, the president and executive creative director of AE and Aerie, added in the press release. 'Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' Sydney Sweeney Partners With American Eagle Outfitters for 'Great Jeans' Campaign Sweeney also released a statement about working with AE. 'Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me,' Sweeney said in a statement. 'It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.' The campaign, called 'Sydney Sweeney Has Great Jeans,' featured a visual film that many social media users condemned as overtly sexual and thought pandered to the male gaze. 'My body's composition is determined by my genes,' Sweeney said as a camera panned the length of her body. 'Hey, eyes up here.' A voiceover announcer added, 'Sydney Sweeney Has Great Jeans.' Other critics, meanwhile, claimed that the campaign promoted eugenics, which is a discredited belief associated with white supremacy regarding the improvement of human genetics. 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue,' Sweeney said in another ad campaign, making a pun out of the words 'jeans' and 'genes.' How Sydney Sweeney Overcame Feeling 'Uncomfortable' About Her Breasts: 'Flaunt What You Got' The actress has not yet publicly addressed the backlash to the marketing campaign. AE, for its part, released a statement about its intentions on Friday. ''Sydney Sweeney Has Great Jeans' is and always was about the jeans,' a message shared via Instagram read. 'Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' Solve the daily Crossword

Miami Herald
43 minutes ago
- Miami Herald
Sydney Sweeney is not Hitler. Do we have to do this over a jeans ad?
Until she speaks up about the absurd controversy swirling around her, it is hard to figure whether Sydney Sweeney is dreading it or enjoying it. It can't be fun to have your ad for jeans smeared as a Nazi dog whistle, but on the other hand, millions now know more about her than we would have otherwise. I was already aware of Sweeney as an 'it' girl of the early 2020s, but beyond her appearance in the first season of 'White Lotus' and her praiseworthy job hosting 'Saturday Night Live' last year, I had not consumed much of her work. While it contains a sleeper-hit 2023 rom-com ('Anything But You'), her résumé also includes some serious and successful turns at acting and, more recently, producing. While she cannot be dismissed as a shallow sex symbol, she has no intention of ignoring the role her appearance has played in her success. This is more than evident in her American Eagle jeans ad, which has caused some sectors of society to spin off the planet entirely. The 15-second clip that has occupied our lives for days contains her use of the homophones 'jeans' and 'genes.' A frame-by-frame recap: We see a pair of jeans worn by a reclining woman as the camera pans up to reveal she is buttoning them. As she begins speaking, the context suggests 'genes;' she says they are 'passed down from parents to offspring, often determining traits like hair color, personality and even eye color.' The camera pans up, across her denim jacket to her face, as she turns toward the camera and says, in the context of what she is wearing: 'My jeans are blue.' As are her eyes, which is the clever wink to the audience. Get it? As if there is any doubt as to the word play involved, big white letters fill the screen with an accompanying voice-over: 'Sydney Sweeney has great jeans.' Well, yes, she does, whichever spelling you use. The double entendre is designed to draw attention to two things: the quality of the clothing and the attractiveness of the model. That second one is apparently a problem, at least for unhinged trolls. They find the genetics imagery instantly reminiscent of Hitler-era eugenics, and they are rattled to their core by a campaign that avoids the apparently necessary boxes that must be checked off in modern advertising. She is white. She is not overweight. She is clearly a woman and acutely aware of it. Three strikes, you're Hitler. Understand that the silly leap toward Third Reich stigma is wholly because American Eagle did not get the memo of what leftist cranks will and won't allow in ads these days. It is wonderful that people of all colors are now found in commercials. It is also good when people are called out for fat-shaming. But have these pendulums swung too far, from praiseworthy acceptance to obnoxious bullying? As recently as 2013, a Cheerios commercial featuring a mixed marriage drew a wave of online surprise. Now such representations are so ubiquitous that a comedian recently observed: 'I saw a commercial last night, and I had to pause it to make sure — the married couple was the same race!' It's as if the culture rushes to counterbalance past neglect but overshoots by miles. Take the issue of weight. Remember when models were too skinny and calls arose for portrayals that looked like 'real women?' That was good. But the recent fad has extended that standard from 'real women' to 'really large women.' And there's no harm in that, either. Beauty does not require a certain weight. But as it will do, the modern scolding community began to defame anyone who would dare suggest that obese people should lose weight. Lizzo, a profoundly talented singer who was also profoundly overweight, has begun a weight-loss journey that has attracted attacks from those who feel she has abandoned the movement to confer 'body positivity' at the expense of wise health advice. Into this crazy mix, insert an ad campaign featuring a famously beautiful actress who happens to be white, and who happens to meet what has forever been a valued standard for an attractive body type. In a world that says ads can feature all races and that beauty can be found in all sizes, this would be a non-issue, just one of countless ad campaigns that swirl around us constantly. But in these twisted times, any drop in the advertising ocean that does not conform to the obligatory trends of the moment must be dragged and mischaracterized. If there is a 1930s Germany analogy to be found in this story, it is not in the innocent content of the ad, but in the excesses of the woke Gestapo that seeks to silence any messaging that gets under its famously thin skin. Mark Davis hosts a morning radio show in Dallas-Fort Worth on 660-AM and at Follow him on X: @markdavis.


Newsweek
an hour ago
- Newsweek
Former NASCAR Driver Danica Patrick Reacts to Sydney Sweeney Ad Backlash
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Former NASCAR and IndyCar driver Danica Patrick gave her take on the Sydney Sweeney controversy stemming from the actress's American Eagle ad campaign. Sweeney's commercials are perceived by some as coded with racism and eugenics because of a play on words regarding "jeans" and "genes." Patrick posted a story on her Instagram account on July 30, reading, "Hilarious. Can anyone tell me what's wrong with the new AE ads?! Very confused." Also, she shared a video from content creator Kaylor Betts, which addressed the controversy. Danica Patrick looks on from the drivers parade prior to the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 27, 2024 in Mexico City, Mexico. Danica Patrick looks on from the drivers parade prior to the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 27, 2024 in Mexico City, Mexico. Photo by Jared C. Tilton/Getty Images "We have to boycott American Eagle," Betts said in the video playfully. "If you haven't heard of this yet, brace yourself. This is a trigger warning. You're not going to believe it. They had Sydney Sweeney in one of their ads. And if you don't know Sydney, she's a white girl." Patrick found humor in the controversy surrounding Sweeney's ad, but the temperature has been much higher online, with people both attacking and defending the actress. Why are people upset about Sydney Sweeney's American Eagle collaboration? Sweeney's campaign with American Eagle is titled "Sydney Sweeney Has Great Jeans." While on its face the title seems harmless, people claim the commercials refer to the "Euphoria" star's genetics as a white, blue-eyed American in a way that is coded with references to Nazism or white supremacy. "My body's composition is determined by my genes," Sweeney said as the video pans her entire body. "Hey, eyes up here." "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color," Sweeney says in another ad. "My jeans are blue." Sydney Sweeney x American Eagle, oh my god. — Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025 Considering the backlash, many expected American Eagle to pause the collaboration, but Ashley Schapiro, the brand's vice president of marketing, said that the campaign was meant to be provocative. "During a Zoom call with Sydney, we asked the question, 'How far do you want to push it?' Without hesitation, she smirked and said, 'Let's push it, I'm game,'" Schapiro wrote in a LinkedIn post. "Our response? 'Challenge Accepted.' Infusing our own personal cheeky energy and making us as we envisioned how the world would experience the launch. "A desire to stretch beyond anything we had done before. The ideas kept building. The stunts topping themselves. Exploring media innovation that could feel like it was invented just for Syd's Jeans?"