Pepe Jeans London relaunches New Delhi flagship store with all new visuals, features
British denim brand Pepe Jeans has reopened its flagship outlet in Connaught Place, New Delhi, unveiling a refreshed retail space designed to highlight the label's focus on denim and its London-inspired identity.
Spread across 2,400 square feet, the redesigned store aims to offer a dynamic shopping experience for men, women and children, Indian Retailer Bureau reported. It houses over 200 denim styles along with a broader collection of more than 500 pieces, including t-shirts, jackets and seasonal apparel, designed to echo the brand's signature mix of British heritage and youthful energy.
A key element of the new store is the new denim wall, a dedicated space that showcases the brand's legacy in denim craftsmanship. The wall caters to a wide spectrum of preferences, with the aim of offering customers a curated and immersive denim experience. The revamped store also introduces a comprehensive footwear section, covering a range from everyday casuals to bold, statement styles, aimed at delivering complete looks under one roof.
Founded in 1973 on London's Portobello Road, Pepe Jeans has long fused fashion with the city's cultural and musical landscape. Its return to Connaught Place marks a renewed focus on the Indian market, reinforcing its global aesthetic while embracing local retail.
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