Latest news with #IndianRetailerBureau
Fashion Network
3 days ago
- Business
- Fashion Network
Finnish franchise Moomin launches in India with Bradford License India
Finnish lifestyle franchise Moomin has entered the Indian market through a strategic licensing partnership with Bradford License India. The move brings the cartoon characters created by author and artist Tove Jansson to one of the world's fastest-growing consumer markets for storytelling brands. The India partnership aims to tap into the growing demand for emotionally resonant and design-led brands, Indian Retailer Bureau reported. Moomin's visual identity and cross-generational appeal are expected to drive expansion across premium lifestyle categories, apparel, gifting, and experiential retail formats. 'Moomin represents everything that makes a character brand timeless, a strong narrative, an emotionally engaging world, and relevance across generations," said Bradford License India's chairman Gaurav Marya, Indian Retailer Bureau reported. "We are excited to lead Moomin's foray into India and look forward to collaborating with innovative partners who see value in building something meaningful and lasting.' The Moomin brand, with a legacy spanning generations and a fan base in over 100 countries, markets itself on themes of kindness, curiosity, and inclusion, according to its Facebook page. Having evolved from books and animation into a global lifestyle brand, Moomin now spans home décor, fashion, stationery, collectibles, and fast-moving consumer goods. 'India's market potential is unmatched, and we are confident Bradford License India is the right partner to help us grow in this region," said Moomin Characters' managing director Roleff Kråkström. "We've seen Moomin thrive in diverse markets, from Europe to East Asia, and we're excited to see how Indian consumers engage with the brand's values, designs, and storytelling."
Fashion Network
4 days ago
- Business
- Fashion Network
Ethos opens 22,000 square foot 'City of Time' store
Ethos Watches has launched its new luxury watch destination, City of Time, in central Gurgaon. Spanning 22,000 square feet, the experiential retail format combines mono-brand boutiques, multi-brand galleries, watchmaking zones, and lifestyle spaces to target India's growing base of high-end watch buyers. The new store houses seven exclusive brand boutiques, including India's first standalone boutiques for H. Moser and Cie. and Ulysse Nardin, Indian Retailer Bureau reported. It also features Panerai, Breitling, and Bell and Ross, with boutiques for Girard-Perregaux and Tudor expected to open soon. Two distinct galleries support over 50 independent brands, offering both a curated luxury horology experience and a more accessible Ethos-branded selection. Designed to elevate watch retail into a lifestyle offering, City of Time integrates a bespoke bar and cigar lounge serving premium cigars and custom drinks. A fully functional watchmaking studio enables customers to observe horologists at work, offering transparency into the craftsmanship process, a number of guests at the store's launch shared across social media. 'City of Time is a dream many years in the making, a bold and uncompromising vision to create the most iconic watch destination India has ever seen," said Ethos Watches' CEO and managing director Pranav Saboo, Indian Retailer Bureau reported. "We aspire to set benchmarks that will resonate far beyond our borders and make the world look to India with admiration and pride.'
Fashion Network
21-05-2025
- Business
- Fashion Network
Mila Beauté scales D2C operations, looks to Tier 2 shoppers for growth
Indian beauty brand Mila Beauté is scaling up its direct-to-consumer operations and expanding into Tier 2 and 3 cities as part of a wider strategy to localise its beauty offerings for Indian consumers. Backed by Rukam Capital, the brand is investing in digital infrastructure, product development, and in-house manufacturing to reduce reliance on imports and strengthen control over formulation and quality. Founded by Saahil Nayar, Mila Beauté focuses on skincare-infused makeup designed for Indian skin tones and climate. 'Beauty is not just about how you look. It's about how you feel,' Nayar told Indian Retailer Bureau in an interview. The brand currently offers products across categories including lips, eyes, and face, with plans to launch over 44 new SKUs this year. With a presence in metro cities like Mumbai and Delhi, Mila is now targeting smaller cities such as Lucknow, Ludhiana, and Coimbatore through hyperlocal marketing, retailer partnerships, and tailored product assortments. South India has been identified as a high-potential market, with region-specific campaigns and vernacular content currently in development. Mila Beauté's omni-channel model includes quick-commerce sampling and CRM-enabled personalisation, while its exclusive in-house production allows for faster product iterations. 'In five years, I want Mila Beauté to be remembered as the brand that rewrote the rules of color cosmetics in India," said Nayar. Mila Beauté's marketing campaigns are designed to spotlight diversity to appeal to a wide customer base. Based in Faridabad, the brand has a post money valuation of $35.3 million as of March 27, 2025, according to business information platform Tracxn.
Fashion Network
21-05-2025
- Business
- Fashion Network
Suta launches 15th India store in Bengaluru
Mumbai-based fashion and lifestyle label Suta has brought its pan-India store total to 15 with the launch of its new outlet in Bengaluru's HSR Layout, located at Health Vectors Private Limited. "What a day Bangalore, what a memory," announced Suta on Facebook, sharing a video of its HSR Layout store opening. "From the very first ribbon cut to the last giggle at checkout! Our 15th store launch was dipped in magic (and madness). The space came alive with dreamy decor, your warm hugs, and the sparkle of home-grown brands coming together." The store is Suta's second in the metro, launching in addition to its address in Indiranagar. With a colourful selection of kurta sets, dresses, blouses, sarees, and lehengas, the store also has segments for menswear and children's wear. Sisters and entrepreneurs Sujata and Tanya Biswas launched Suta in 2016 as a women's ethnic wear brand, designed to cater to modern shoppers. 'Bengaluru has embraced us with open arms," said Sujata and Tanya Biswas, Indian Retailer Bureau reported. "We've built a strong connection with our customers since launching our first store in the city. With this new space, we aim to offer more than just a shopping destination; we want to create a place where people can pause, feel, and fall in love with fabric all over again.'
Fashion Network
19-05-2025
- Business
- Fashion Network
Myntra's Ultimate Glam Clan passes five lakh creator sign-ups, driven by Gen Z
Myntra has seen over five lakh users join its 'Ultimate Glam Clan' since the initiative launched in September. Positioned as India's largest shopper-led creator programme, it enables users to share fashion and beauty product reviews through short-form content on the platform to boost engagement. According to Myntra, Gen Z shoppers have driven the growth of the programme, accounting for 67% of recent sign-ups, Indian Retailer Bureau reported. The brand said the initiative is redefining how consumers interact with products online by encouraging authentic, user-generated content. Myntra's Ultimate Glam Clan reached a total of four lakh creators on March 3 this year, Myntra announced on Facebook at the time. 'The growth of this programme is a testament to the growing demand for authentic, user-generated content and feedback loops in the digital ecosystem," said Myntra's chief marketing officer Sunder Balasubramanian Indian Retailer Bureau reported. "At Myntra, we understand that today's consumers, especially Gen-Z, prioritise authenticity when making purchasing decisions, and this programme is our way of creating a platform that shares real, relatable experiences between fellow shoppers. This enhances trust and the connection customers feel when making purchases, making their shopping journey more personal.' The platform's tiered structure enables users to advance through levels such as 'Expert', 'Leader', and 'Trendsetter', unlocking greater rewards and visibility. Average payouts have reached Rs 900 per month, with top creators earning up to Rs 2 lakh. Myntra reported a 2% increase in app engagement per user since the programme's launch, supported by tools including a real-time analytics dashboard for content optimisation.
