Foreign visitors to Japan hit record 21m in first half of 2025
GRACE LI
TOKYO -- The number of foreign visitors to Japan hit a record 21.5 million during the first six months of the year, though those from Hong Kong dropped by a third in June due to rumors about an impending megaquake.
Total arrivals grew 21% from January to June, helped by a 53.5% year-on-year surge in Chinese visitors to 4.7 million, according to data published by the Japan National Tourism Organization on Wednesday. South Korea remains Japan's largest visitor source with 4.8 million arrivals.
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Japan Today
2 hours ago
- Japan Today
Number of foreign visitors to Japan hits record 3.4 million in July
The number of foreign visitors to Japan in July rose 4.4 percent from a year earlier to 3.4 million, a record for the month, government estimates showed Wednesday, as other nations were in their school holiday season. Recently, Japan has become a major travel destination on the back of the popularity of its culture, such as anime, and the yen's depreciation. By country and region, China topped the list with 974,500 visitors, up 25.5 percent from the previous year, followed by South Korea with 678,600, a 10.4 percent decrease, according to the Japan National Tourism Organization. Visitors from Taiwan ranked third, gaining 5.7 percent to 604,200, a monthly record, due largely to increased flights connecting Japan and the territory. The organization said 15 markets, including the United States, France and Indonesia, set new visitor records for July. On a negative note, travel demand from Hong Kong and South Korea was hit by a rumor on social media that Japan would suffer a devastating natural disaster in July, it said. Speculation of an earthquake -- specifically on July 5 -- spread after a prediction in "The Future I Saw," a manga by Japanese artist Ryo Tatsuki, even prompting the suspension of some regular flights between Japan and Hong Kong. The organization said in a statement that it will pursue the promotion of strategic inbound tourism while closely analyzing market trends. In the three-year plan through fiscal 2025, the government aims to boost travel spending per person to 200,000 yen ($1,355) and raise the average overnight stay in regional areas to two nights, compared with fiscal 2019 levels of 159,000 yen and 1.4 nights. © KYODO
Japan Times
14 hours ago
- Japan Times
Japan tourism arrivals hit July record despite weather disruption and quake fears
Japan's tourism boom continued in July, with record arrivals for the month despite a steep drop in visitors from Hong Kong due to typhoon-related flight disruption and jitters about possible earthquakes, the tourism board said Wednesday. Arrivals of foreign visitors for business and leisure reached 3.43 million, a 4.4% increase from the same month last year and the highest number for any July, the Japan National Tourism Organization (JNTO) said. During the month, the number of visitors from Hong Kong fell 36.9% and arrivals from South Korea dropped 10.4%, which contributed to the slowest monthly growth in arrivals so far this year, the data showed. Contributing factors included typhoon-related flight disruptions impacting Hong Kong and social media chatter over recent earthquakes, which affected travel sentiment from both markets, according to the JNTO. A persistently weak yen, however, continued to fuel growth from other key markets, offsetting some of the decline. Visitors from mainland China jumped 25.5%, while arrivals from the United States rose by 10.3%. By country or region, mainland China had the largest number of visitors to Japan, at 9.74 million, followed by South Korea at 678,600, Taiwan at 604,200 and the U.S. at 277,100. For the first seven months of 2025, Japan has welcomed 24.9 million tourists, up 18.4% from the same period in 2024.
Tokyo Weekender
a day ago
- Tokyo Weekender
Two-Tier Pricing in Japan: Why Tourists Are Paying More
In Okinawa's new Junglia theme park, there are two ways to buy a one-day pass. If you land on the park's English-language site, the ticket price is ¥8,000 yen before tax — ¥8,800 after. That's about $59 at today's exchange rate. Switch to the Japanese-language portal, though, and the same ticket costs ¥6,930, tax included — around $47. But you can't just click and buy it. You'll need to enter a Japanese address and phone number. According to Honichi , the policy comes from Katana Marketing, headed by Morioka Tsuyoshi, the man credited with pulling Universal Studios Japan out of a tailspin two decades ago. Katana's reasoning is simple: Inbound tourists spend three times as much as domestic visitors. If they have the means — and the willingness — to pay more, why not let them? This is what's known as two-tier pricing — charging one price to locals and another, usually higher, price to visitors. And in Japan right now, it's showing up in places you might not expect. List of Contents: A Growing Trend The Global Norm Why People Are Talking About Two-Tier Pricing in Japan When It Works — and When It Doesn't The Real Fix Related Posts A Growing Trend Theme parks are one thing, but for some, apparently, restaurants are something else. Japan's largest restaurant review and reservation platform, Tabelog , operates separate booking systems for domestic and inbound customers. On the English, Chinese and Korean versions, users must enter a credit card and pay a ¥440 per person system fee at the time of booking. The domestic site requires no card and charges no such fee. The logic here is that foreign customers bring different transaction costs, and the platform passes them along. Then there's the case of the seafood buffet restaurant in Shibuya that sparked a backlash on Reddit and X earlier this year. The shop, Tamatebako, charges foreign tourists ¥1,100 more than Japanese nationals and foreign residents for its all-you-can-eat course, verifying status by checking if customers can speak Japanese or by requesting a residence card. 'Considering the rise in labor costs due to service costs and time used to serve [foreign customers], we have no other choice but to set the different prices,' the restaurant owner told Yomiuri Shimbun . These explanations didn't land well. On social media, users accused the restaurant of 'being horrible racist, discriminatory xenophobes,' as one commenter put it. Long-term residents voiced a different frustration — the fear of being misclassified. 'And um, how do they know? When I've been here for two decades I'm not a goddamn tourist, despite what everyone thinks,' one wrote . The debate spread beyond Shibuya. When a tonkatsu restaurant in Asakusa announced plans for a 10% service charge 'for foreign tourists,' another thread lit up. 'Imagine the face of Japanese tourists if Paris restaurants started to charge them more than the displayed menu. (A tale that won't happen, as it would be highly illegal here),' a French commenter wrote . The Global Norm Before we get too precious about this, let's acknowledge the obvious: Charging visitors more is normal almost everywhere. India's Taj Mahal charges foreign visitors 1100 RS, or roughly $12 — over twenty times the domestic price. France's Louvre Museum is free for residents of the European Economic Area under 26. Everyone else over 18 pays €22. Many U.S. national parks have lower entry fees for state residents and higher rates for out-of-staters. In Southeast Asia, 'foreigner rates' at attractions are so common they're part of the travel budget. The justification is consistent: Locals help pay for the upkeep of these sites through taxes. Visitors do not, so they make up the difference at the gate. It's not discrimination; it's fiscal logic. Japan already has its own reverse example: the consumption tax exemption . Foreign tourists and temporary returnees can avoid paying the 10% sales tax on a wide range of purchases. It's effectively a nationwide 'tourist discount.' 'We get the 10% tax free benefit on pretty much everything. I don't mind paying a bit more for the food,' said a user on Reddit. Why People Are Talking About Two-Tier Pricing in Japan Two-tier pricing isn't new to Japan — it's just more visible now. The conditions are perfect for it to spread. The yen's slide has made the country absurdly cheap for visitors paying in dollars or euros; that omakase dinner that would cost $250 in New York is ¥12,000 here, and a coffee that's $5 in Paris is ¥400 in Tokyo. Tourism is surging, with over 36 million visitors in 2024 — the highest number ever — and the influx is concentrated in a few already-strained regions like Tokyo, Kyoto, Osaka, Okinawa and Hokkaido. Inbound tourists spend a substantial amount per person, averaging around ¥227,000 in 2024 . Without differentiated pricing, locals risk being priced out of their own neighborhoods as businesses raise prices to match what tourists are willing to pay. Two-tier pricing is, in that sense, a way to keep services accessible to residents. When It Works — and When It Doesn't Hawaii's kamaʻāina discount is the textbook example: Show proof of residency, get a reduced price. It's transparent, consistent and residency-based. It doesn't matter what you look like, what passport you hold or what language you speak — it matters whether you live there. Japan could apply the same logic to attractions, restaurants and services in tourist-heavy areas. For places funded in part by local taxes — museums, gardens, heritage sites — the justification is even stronger. So the problem isn't the principle of two-tier pricing. It's the execution. Too often, 'tourist' is defined by sight alone. If you look foreign, you might be charged more. If you speak accented Japanese, you might be charged more. When tourist prices are decided on sight, long-term residents — people who've lived in Japan for decades, pay taxes and raise children in Japanese schools — can find themselves erroneously paying 'tourist' rates based on their appearance. One foreign resident said on Reddit: 'There are levels to which this is acceptable. But it's a slippery slope and I'm not looking forward to having to explain that I'm not a tourist to restaurants profiling customers.' In other words, it's about more than money. Being treated as a 'visitor' in your own neighborhood cuts deeper than a 10% surcharge. Discover Tokyo, Every Week Get the city's best stories, under-the-radar spots and exclusive invites delivered straight to your inbox. By signing up, you agree to our Privacy Policy . The Real Fix Let's be clear: Charging tourists more is not scandalous. A ten-percent upcharge on a meal that costs half what it would in London or New York is hardly exploitative. If you're flying across the Pacific for a vacation, you can afford seventy extra yen. As one Reddit user put it: 'I think people coming here in endless hordes to exploit the weak currency can probably afford an extra dollar here and there. This goes especially true for things which I think ought to be giving priority to locals.' For short-term visitors who bristle at paying a bit more, it's worth remembering that Japan's omotenashi — its ethic of generous, anticipatory hospitality — is a cultural offering, not an open invitation to extract maximum value at minimum cost. When pricing is transparent, residency-based and tied to real economic factors like tax contribution, it's a practical tool for balancing tourism and local access. Japan has every right to use it, especially in tourist-heavy areas where demand from abroad distorts the market. The problem comes when the criteria are vague and enforcement is left to a glance at someone's face. That's when policy slides into prejudice. If Japan wants to charge tourists more, it must set clear rules and remove subjective judgment from the equation. A national standard — with definitions, documentation and guidelines — would prevent the current patchwork of ad hoc decisions and awkward confrontations at the counter. Here's the harder truth: If Japanese wages kept pace with other developed economies and the yen regained its purchasing power, the gap between what locals can afford and what tourists are willing to pay would shrink. The whole debate over two-tier pricing would fade into the background. Until then, the question isn't whether Japan can charge tourists more — it's whether it will do so with the clarity and fairness that respects both the residents who live here and the guests passing through. 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