Molly-Mae Hague warns fans of deepfake perfume ad as she's targeted by AI scam
Molly-Mae Hague has warned fans about the dangers of artificial intelligence after a fake video of her promoting a perfume went viral.
The influencer and businesswoman, 26, shared a video online discussing a fan interaction that left her shaken up over the use of the technology. She said: 'Yesterday while I was in London, a girl came up to me and she was like oh I've just bought my best friend the perfume you love, for her birthday.'
The girl told Molly-Mae that she had bought 'that Nyla one from TikTok '. The former Love Island star said: 'I was gobsmacked, I was like 'that's AI.''
Molly-Mae's sister, Zoe Rae, said: 'I thought it was a clip from an old YouTube video that they've used.'
However, Molly-Mae continued on to say: 'There's this clip going around on TikTok, they do it with loads of different people, they'll literally put AI over the clip and be like 'this is Molly's favourite perfume' and it's me saying 'oh I love this Nyla perfume' in my literal voice but it's AI, how scary.'
She told fans: 'People are actually buying this perfume thinking that it's my favourite perfume, and I've never even smelt it.'
Molly-Mae is not the first celebrity to be the victim of deep-fake videos - with stars like Tom Hanks, Scarlett Johansson, Nigella Lawson, and even Martin Lewis warning against the damaging effects of this technology.
A deepfake is described as a video or sound recording that replaces a person's face or voice with that of someone else. They can be incredibly realistic, and used to sell products or services online.
Police UK says that some deepfake content can take on the 'exact likeness of a real person'. While they aren't always harmful or illegal, it says that they are 'sometimes used for malicious and criminal purposes".
For more stories like this subscribe to our weekly newsletter, The Weekly Gulp, for a curated roundup of trending stories, poignant interviews, and viral lifestyle picks from The Mirror's Audience U35 team delivered straight to your inbox.
The comment section on a clip of Molly-Mae's video was divided, with one person writing: 'If people are gullible enough to believe that Molly-Mae or any other celeb wears some cheap TikTok shop perfume then that's on them.' Another said: 'It's very obvious lol. I've seen the same thing about different influencers and different perfumes on TikTok.'
However, others explained that they were victims of the fake advert. One person said: 'I didn't even realise it was AI until now.' Someone else posted: 'Omg I feel for this too! I bought it!' A third commented: 'Ahhh man why am I seeing this after I've already bought it.'
The Advertising Standards Agency revealed earlier this year that it received 1,691 reports of potential scams in 2024. Celebrity scams were the biggest trend, it said, as they made up the 'vast majority of Scam Ad Alerts' sent last year.
It warned: 'The public interest in celebs and other public figures means scammers continue to turn to them to promote cryptocurrency, investment, keto slimming gummies and the like.'
If you see an online advert featuring a celebrity, you should do some checks before handing over your details or buying the product. The ASA says: 'Check if they are posting from their official account and consider if the ad seems out of character. While some celebrities do endorse products, they don't usually promote complex investments or wonder cures."
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Sun
14 minutes ago
- The Sun
Molly-Mae admits real reason she's not filming with Tommy Fury after breaking down in tears on camera
MOLLY-MAE Hague has revealed why boyfriend Tommy Fury doesn't feature in any of her YouTube vlogs, telling fans "we're still working it out". The influencer addressed criticism levelled at Tommy by some fans who accused him of being an absent dad. 4 In hurtful comments, they claimed that Molly's sister Zoe, 28, is more of a father figure due to her regular appearance in the videos. Ex Love Island star Molly, 26, explained: "I've seen so many comments saying 'Zoe is more the dad' I only vlog when I am not with Tommy, I am with Tommy literally 80% of the week and he is with Bambi majority of the week. "But I vlog when we are here and he is at his because it's just something that I am not ready to like open up with yet and like flinging the camera around like when we're a family. "I just think like we're not there yet and still figuring out life and living situations. I'm not ready to vlog like we used to." Molly and Tommy only recently confirmed they were an item again after splitting last August. Their relationship story featured in Molly's recent Amazon documentary where she talked about their New Year's Eve kiss, which began feverish speculation that they were back together. They are now working hard to put past cheating allegations and Tommy's alcohol-fuelled partying problems behind them. A source told us: 'It sounds extreme, but Molly feels much more reassured when Tommy checks in. It all helps with trust, honesty and transparency between the two of them. 'Tommy has been very dedicated so far — if he's on a train, he will FaceTime the moment he gets off. 'It's the same with any flights that he takes or hotels he's staying in. Molly-Mae sobs as she admits Bambi's 'terrible twos' are breaking her & says 'I don't care who tells me I'm out of touch with reality' 'Tommy dutifully phones Molly the minute that he arrives anywhere. 'And then she likes him to also show her where he is. 'This has been going on for months now, and Tommy's friends are impressed that he has agreed to it whole-heartedly.' Elsewhere in Molly's latest vlog, she broke down in tears after facing a backlash for complaining about having no fun, despite going on a string of luxury holidays to Dubai, Disneyland Paris and Budapest. She also moaned about a £86,000 motorhome holiday with Tommy to the Isle of Man. As she sat in her car with Bambi in the back, Molly-Mae admitted: 'I'm trying so so hard to stay positive and have a really nice day but I feel like I need to keep my camera running all day so you can see… every single thing is a huge problem. '[I] can't even get like socks and shoes on'. She added: 'I don't care who tells me I am out of touch with reality or all this stuff that's going on on TikTok at the minute, I don't care I'm not going to not talk about it.' However, things seemed to get too much for the mother-of-one and she soon sobbed. The millionaire, who lives in a huge £3.5million mansion, desperately hid her eyes with a pair of sunglasses and shook her head as she added: 'I'm sorry, I'm so embarrassed.' The content creator who boasts 1.9million subscribers on YouTube and has a jaw-dropping £6million fortune, also opened up on feeling "suffocated," as she explained: "The morning was not good. 4 4 "I think the reason I had a meltdown was because I was trying to hold it in. "It seems like a lot of onions flying around. I feel like I don't want to talk about anything controversial anymore. "In the last video I said some things I probably could have worded better and even with all the motherhood things I am talking about at the minute, it's just a lot. 'We're debunking that whole thing about me feeling like I shouldn't talk about what is going on in the day because I am scared about what people will think and what they have to say about it. "I can't hide anything, if I'm feeling down about something, you're gonna know about it." Molly-Mae's glow-down from 'glamour model' to 'yummy mummy' Celebrity PR Expert, Ed Hopkins told Fabulous: 'I believe Molly-Mae Hague 's new look is more than just a style change but a powerful statement of who she is becoming. 'It underscores her journey towards authenticity, maturity, and sophistication and is likely to enhance her success and influence in the years to come.' Brand and Culture Expert Nick Ede agreed, and told Fabulous: 'Molly-Mae has transformed herself into a yummy mummy who has ditched the glamour model style for a more relaxed and natural look. 'She's becoming more down to earth and relatable to people and cleverly showing a softer side which will win her legions more fans in the process.' According to Ed Hopkins, Molly-Mae's chic new look could be 'highly lucrative' for the star. Ed told Fabulous: 'Molly-Mae Hague's transformation towards a more natural, chic look seems to be a testament to her personal growth and evolving style. 'This change, which has become more pronounced since she became a mother, appears to reflect her journey towards embracing authenticity and sophistication. 'It's possible that this new image could be highly lucrative for Molly-Mae. 'Her chic, understated style might appeal to a wider audience, including more mature demographics and high-end brands, potentially opening up lucrative endorsement deals and partnerships. 'By adopting a more elegant look, she seems to align herself with premium and luxury brands that favour natural beauty and sophistication, which could lead to higher-paying collaborations. 'Additionally, with consumers increasingly valuing authenticity and natural beauty, her new image could be both timely and marketable.' Nick Ede agreed and told Fabulous: 'She has started to promote some really great luxury brands including the cosmetics brand Tatcha and with her laid back look she will make a lot of money from brands looking to align with her.' Ed also noted that Molly-Mae's transformation may be a sign that she is looking to step away from her reality show past. He continued: 'Molly-Mae's transformation also seems to symbolise her desire even more so to well and truly step out of the shadow of her Love Island persona. 'The shift to a more mature and unique style appears to demonstrate her growth and her wish to be seen as an individual beyond her reality TV beginnings. 'By shedding the bold, flashy look associated with her time on Love Island, she might be rebranding herself as a serious businesswoman and influencer who is carving out her own identity. 'This new look helps her stand out in the crowded influencer market, showcasing her as a trendsetter with a distinctive, refined aesthetic.' Nick agreed and claimed: 'Shedding the flash looks she previously went for, she's also detaching herself from the Love Island stereotype and stepping out as her own person with a cool look that's not flashy but totally on trend. 'Gone are the 'look at me' posts and in are family style posts and trend led fashion statements.'
Scottish Sun
2 hours ago
- Scottish Sun
Inside Mabel's wedding to Preye Crooks after spending 5-figure sum to rent London museum with 150 guests attending
Mabel, who got engaged to Preye last November, revealed their relationship is the 'healthiest' one she has ever been in WEDDY & MABEL Inside Mabel's wedding to Preye Crooks after spending 5-figure sum to rent London museum with 150 guests attending Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Mabel has officially got a Ring Ring on it after tying the knot with her fiancé at the weekend. I can reveal the pop star wed music exec Preye Crooks on Saturday and they held a boozy bash in South West London afterwards. Sign up for the Entertainment newsletter Sign up 3 Mabel tied the knot with fiancé Preye Crooks before throwing a boozy bash at the Victoria and Albert Museum in Chelsea Credit: Getty 3 TV presenter Miquita Oliver and her mother, chef Andi Oliver, were said to be among the guests celebrating at the V&A Credit: Getty 3 Mabel revealed her mum, Swedish singer Neneh Cherry, 'just cries all the time' with excitement about her wedding Credit: Getty - Contributor The champagne and margaritas were flowing late into the night for around 150 of their nearest and dearest at the Victoria and Albert Museum in Chelsea. A source told me: 'It was quite an intimate affair initially — they had a nice dinner with their closest friends and family to kick things off. "Then more of their loved ones turned up to celebrate with them in style later in the evening. 'They all had a brilliant time and Mabel and Preye looked so in love.' I'm told TV presenter Miquita Oliver — who Mabel has previously described as her 'big sister' — as well as her telly chef mum Andi Oliver, were among those celebrating at the V&A, which usually costs at least £10,000 to hire for wedding parties. Mabel got engaged to Preye, son of former Spurs footballer Garth Crooks, last November. After Preye popped the question, she proudly showed off her sparkling diamond ring in a video online. In January she revealed their relationship is the 'healthiest' one she has ever been in. Mabel also said recently that her mum, Swedish singer Neneh Cherry, 'just cries all the time' out of excitement about her wedding. But it sounds like her dad, singer and producer Cameron McVey, might have been harder to impress — as he was not best pleased with one of her exes. Watch moment huge pop star gets engaged to son of footy legend after shock proposal Earlier this month on YouTube series Comfortably Speaking, Mabel revealed: 'One time a guy pulled up to my dad's house in a Lamborghini and I remember my dad just being like, 'Never bring a man to my house again until you're serious'.' She added of her parents: 'I think the thing that they are proudest of is that I'm more able to be myself and express myself.' Mabel and Preye are obviously in Mad Love — and I for one couldn't be happier for them. Unlock even more award-winning articles as The Sun launches brand new membership programme - Sun Club.
Scottish Sun
2 hours ago
- Scottish Sun
Mystery as two Love Islanders' parents DELETE TikToks slamming show stars ahead of Meet The Parents day
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AS LOVE Island fans bubble with excitement for tonight's Meet The Parents episode - a mystery arises. Two Love Islanders' parents have deleted their TikTok's and slammed the show's stars before the episode even airs. 5 Two Love Islanders' parents have deleted their TikTok's and slammed the show's stars before the episode even airs. Credit: ITV 5 Shakira's mother Sukina Khan refuses to hug Harry Credit: Shutterstock Editorial 5 Toni races down stairs to greet her mum who has flown in from Florida Credit: Shutterstock Editorial On Love Island tonight, viewers will see the loved ones of the contestants enter the villa as the infamous 'Meet The Parents' segment returns. But Shakira's mum (Sukina) and Toni's mum (Leslie) have now deleted their TikTok accounts or made them private before the event takes place. A fan of the show posted on social media site Reddit: "I regularly watch Leslie's (Toni's mum) debrief about the episodes and I noticed she had privatised her account today. "Shakira's mum hasn't but she removed all her debrief videos. "Do we think they were approached by producers to stop making them so they don't influence the upcoming voting for finals?" One fan responded: "My thought is the producers have contacted her and said that her daughter is now in a couple with Harry and it's going to look pretty bad to have videos stating how much she hates him up hahaha." Another added: "I have a comment on her recent video that is still gaining likes but I can't revisit now, so I noticed." "I think yes and I think each got the call to fly to Mallorca for family day," explained another. While a fourth said: "I don't understand how producers have a power over their parents to stop doing something...? "People are not stupid these days to be influenced by some parent... Everyone is free to their own choices. 'Get her out' rant Love Island fans as they call for 'sly' star to be kicked off the show "So are the mums.. If they want to make posts.. So it be!!!" In tonight's episode which is yet to air, Toni is sitting on the terrace, when suddenly, and very unexpectedly, she hears her mum Leslie shout: 'Is Toni here? Where's Toni?' Realising friends and family have come to visit the Villa, Toni races down stairs to greet her mum who has flown in from Florida. Toni's best friend Marielle has also made the trip and she jokes of being in the Villa: 'It's like meeting our Sims in real life!' As they catch up, talk turns to her daughter's romantic relationships in the Villa, with Leslie saying: 'The Harrison thing - I'd love to know what voodoo spell he put on you.' Toni replies: 'Sometimes you have to get burned 150 times before you can't get burnt anymore.' Leslie insists of Cach: 'You have the most amazing man. His morals, his ethics, his calm demeanour when he is confronted with a bad situation… he is my king.' Toni laughingly replies: 'No, he's my king - back off!' But Leslie also has some direct words of advice for another Islander - Harry - before she leaves the Villa. What does Leslie tell him? Meanwhile, Harry's best mate Harry and mum Julia arrive alongside Shakira's sister Shanti and mum Sukina. Cutting to the core of recent issues, Shakira tells her family of Harry: 'I adore him and I really wish I didn't, that's the problem. It would be easier if I hated him, but I don't.' Her mum Sukina says: 'What I will say, with him, he can prove himself to you before he has to prove himself to me.' The other Islanders then watch on tenterhooks as the two families come together at the Firepit. As Harry walks over to the Firepit ready to greet them, Sukina keeps her seat and tells him: 'We're not hugging Harry.' Sukina goes on to add of him ending things with Helena: 'I think the whole of the UK is [surprised]. I'm sorry, but we thought it was 'undeniable' Harry.' How will Harry handle even more pointed questions from Shakira's family and also what will Harry's own mum have to say on the whole situation? 5 As Love Island fans bubble with excitement for tonight's Meet The Parents episode - a mystery arises Credit: Shutterstock Editorial
