Nearly 90% of videogame developers use AI agents: Google study
Most of the respondents in the report, published on Monday (Aug 18), said AI was helping automate cumbersome and repetitive tasks, freeing developers to focus on more creative concerns.
Gaming publishers have turned to AI to deal with the industry-wide challenge of ballooning development costs and elongated creation cycles stemming from high fan expectations and intense competition.
The study, conducted by Google and The Harris Poll, surveyed 615 game developers in the US, South Korea, Norway, Finland, and Sweden in late June and early July.
Around 44 per cent of developers use agents to optimise content and process information such as text, voice, code, audio and video rapidly, enabling them to exercise autonomy and make decisions, the study showed.
But the use of AI in videogames is a highly contentious topic, with many within the industry concerned over potential job losses, intellectual property disputes and lower pay.
BT in your inbox
Start and end each day with the latest news stories and analyses delivered straight to your inbox.
Sign Up
Sign Up
Last year, Hollywood's videogame performers went on strike over AI and pay issues, while studios shut down and more than 10,000 people lost their jobs.
The industry is expected to gain momentum this year and the next, with the launch of premium titles and new consoles seen to boost spending.
According to the survey, 94 per cent of developers expect AI to reduce overall development costs in the long term. That, even as roughly one in four developers find it challenging to precisely measure the return on investment of their AI implementations, while costs associated with integrating the technology are also high.
Around 63 per cent of those surveyed expressed concerns over data ownership as the legality around licensing and who exactly owns AI-generated content remains unclear. REUTERS
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Times
32 minutes ago
- Business Times
Thai data centre capacity may triple on surging demand for AI
[BANGKOK] Thailand's data centre capacity is expected to triple in the next three years as investments of about US$6.5 billion pour into the sector to meet surging demand for cloud computing and artificial intelligence. The nation's capacity is expected to rise to about one gigawatts in 2027 from 350 megawatts in 2024, said Supparat Singhara Na Ayutthaya, vice-chairman of the Thai Data Center Association. A data centre requires an investment of about US$10 million for each megawatt, he said. 'Thailand has drawn tremendous interest for new data centre investments with its steady power generation and water supply,' Supparat said in an interview this week. Alphabet's Google, Microsoft and Nvidia are among global tech giants spending billions of US dollars on AI infrastructure in Thailand and across South-east Asia. 'There will be many more global technology companies further diversifying their data centre facilities to Thailand,' Supparat said. The expansion of Thailand's data centre sector comes as the nation, a longtime manufacturing powerhouse for automobiles and electronics, accelerates efforts to boost its high-tech industries. The government wants Thailand to catch up to countries such as Malaysia and Singapore, regional leaders in data centre and cloud computing services. In the first half of the year, Thailand's Board of Investments approved investment applications worth 322 billion baht (S$12.7 billion) for 36 tech projects, most of which were data centres, according to its website. The data centre association is awaiting clarity about the US plan to restrict shipments of AI chips and what effect that could have on the nation's data centres, Supparat said. BLOOMBERG
CNA
2 hours ago
- CNA
Deep Dive Podcast - Stopping youth radicalisation in the age of AI
A recent Ministry of Home Affairs report warns of an increasing risk in extremist ideologies in Singapore, with AI now as a powerful enabler. How is AI changing the radicalisation process and what can be done to combat this? Steven Chia sits down with Kenneth Yeo from the S Rajaratnam School of International Studies and Associate Professor Razwana Begum from the Singapore University of Social Sciences to unpack this troubling issue.
CNA
5 hours ago
- CNA
Australia's Canva begins share sale at $42 billion valuation
Australian graphic design platform Canva launched an employee stock sale that values the company at $42 billion, it said on Wednesday, ahead of a reported IPO this year. The stock sale comes at time when the company is investing heavily in AI tools for its more than 240 million monthly active users. Employees will be able to sell their shares to both new and existing investors in the funding round led by shareholder Fidelity Management, Canva said. JPMorgan's asset management division is joining as a new investor. "Identifying companies that can provide investors with pivotal exposure to breakthrough work in AI is an important pillar of our research in active management," Felise Agranoff, a portfolio manager at a JPMorgan Asset Management arm said. "We believe that Canva stands out in the design sector and can help create long-term value for investors." Canva Co-Founder and COO Cliff Obrecht said the funding round was "significantly oversubscribed". Details of the number of shares to be sold were not revealed. Launched in 2013, Canva is a web-based platform that lets users design everything from wedding invitations and birthday cards to social media posts and presentations. The company recently introduced AI-powered tools that allow users to generate designs and interactive elements using plain English. It reported annualised revenue of $3.3 billion.
