I work in Sainsbury's – here's my 5 top picks from our new autumn fashion collection, classic 1920s trend is back
The supermarket's in-house fashion label Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
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From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new autumn collection is no exception.
The on-trend buys won't be available to buy until August, but a member of the Tu team has already given shoppers an exciting preview.
Hannah Pountain, Director of Merchandising at Tu Clothing, revealed her top five picks from the new range in an Instagram video over the weekend.
And she rounded up her five top picks from the new range - including a staple buy which proves a classic 1920s trend is returning.
Argyle knitwear has since seen spikes in popularity over the years, and is a golf-core staple.
But it looks to return for AW25 with the likes of Miu Miu favouring the cosy print this year.
Showing off Tu's answer to the knitwear, Hannah said: "A trend that we're really feeling is the argyle knits. You'll have seen some of these come through the catwalk."
The fine knit cardigan features a tan, grey and cream colourway which means it will be easy to pair with outfits.
Hannah also revealed a dark denim co-ord is set to hit the rails next month.
The "super relaxed" rugby top-style shirt and loose bottoms will look perfect together, or can be styled separately.
"I love this shape, really, really easy to wear", Hannah gushed.
"It can be worn as a co-ord, but equally just as cool styled separately."
Next up, the fashion expert said a tan suede jacket is a "big favourite" across the team.
The stylish outerwear features "beautiful" stitch detailing on the pockets.
Sticking with the transitional buys, shoppers will also be able to snap up a navy paisley print quilted jacket.
Hannah said: "This is a really good one for the unpredictable British weather. It's a great layering piece. We love the colour and the print on it, brilliant transitional piece."
Finally, it looks like burgundy is back for autumn with a versatile striped shirt on the way that will be perfect for the office or an "easy, casual, everyday look".
"This is a gorgeous piece, I love the rich burgundy colour", Hannah said.
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The Instagram clip quickly racked up more than 36,000 views with fashion fans already desperate to get their hands on the autumn buys.
One gushed: "Wow Hannah, I love it all! Not wishing Summer away but will be looking out for these!"
"Always the best season to style, cannot wait", said a second.
A third added: "Ohhhh I'm so happy about this!"
A fourth wrote: "Yup. I'll take the lot. Thank you very much."
"Some great pieces there, cannot wait", chimed in a fifth.
Meanwhile, a sixth cried: "Ohhhhh exciting. Some gorgeous pieces."
But if you're not ready to give up summer fashion just yet, the supermarket's got you covered with bargains there too.
Shoppers are going wild for a five-star Sainsbury's dress that's only £15, flatters pear shapes and makes curvy shoppers "feel confident".
As well as being purse-friendly, the dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
This makes the Tu dress a whopping £283 cheaper.
And a £26 frock that's perfect for summer getaways is flying off the rails.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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