Slash price of meals after 9pm to save London's nightlife, says top chef
Restaurateurs in London should consider cutting the price of meals after 9pm to help save the capital's dying nightlife, one of Britain's top chefs has said.
Vivek Singh, the owner of the Cinnamon Kitchen restaurant group, said offering discounted meals later in the evening could aid business owners as they battle to revive the capital's late-night economy.
He suggested they could mimic the 'dynamic pricing' used by airlines, where tickets for less popular flights are sold at cheaper prices.
Mr Singh said: 'Demand needs to be created. Sectors like airlines, they're all dynamically priced. Nobody questions why their seat is half the price it was last night.'
Mr Singh is widely regarded as one of the UK's most influential and successful Indian chefs. He opened his first restaurant, the flagship Cinnamon Club, in 2001, and has since grown the company into a group of five across the UK and one in Dubai.
His comments come amid a mounting outcry over the capital's declining nightlife. Hundreds of venues have closed since the pandemic, during which restaurants were forced shut for months at a time.
The closures have been blamed on a combination of soaring costs, sky-high taxes, draconian licensing rules and younger people going home earlier and drinking less.
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