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Princess Nails Are Set To Be The Chic, Low-Effort Manicure This Winter

Princess Nails Are Set To Be The Chic, Low-Effort Manicure This Winter

Refinery2910 hours ago

Of all the nail trends to emerge in 2025, there's no doubt that minimalist manicures are reigning supreme. With soap nails, vanilla French tips and angel chrome finishes showing no sign of dwindling in popularity, you'd be forgiven for thinking that there's simply no room for another pared-back manicure to capture our attention. Yet that's exactly what this latest viral trend is: Introducing princess nails.
'Every few months we see the sheer, neutral manicure reinvented, and princess nails are a subtle variation on this classic style,' explains international manicurist Georgia Rae. The thing that sets them apart from other manicures? Princess nails might look simple, but every detail has been perfectly executed so that they ooze luxury. 'The look is inspired by royalty who are known for maintaining a very natural, but always perfectly-groomed manicure,' explains Rae.
Ahead, we explore what makes the perfect princess manicure and why this nail look will be holding court for winter 2025.
View this post on Instagram
A post shared by Julia Diogo (@paintedbyjools)
What are princess nails?
The appeal of princess nails lies in their simplicity. The look is so pared back it's even being dubbed 'recession indicator' nails on social media — a nod to the theory that people often swap extravagant beauty habits for simpler ones when the economy is about to take a nosedive.
While the trend is certainly minimalist, it remains an enchanting look thanks to the level of prep and polish: 'The princess nail trend is all about shorter length nails in sheer, natural pinks, which echo the preference of the Royal family's beauty protocol of well-maintained and manicured natural nails,' explains session manicurist Ami Streets. Every nail expert I spoke to said that princess nails look great on shorter lengths, with a soft square or slightly rounded shape preferred. But when it comes to manicures, there are no rules; opt for whichever length you're comfortable with.
Unless you're a pro at doing your own nails, then no doubt getting your princess nails done in a salon will give you the best results, as the key lies in the prep. 'Find a manicurist who is meticulous with their preparation and polish application,' says Rae, especially intricate cuticle work, which requires a specific level of skill. She even goes as far as to say that establishing a hand and nail care routine before you get your princess manicure will give you the best results: 'At the very least, moisturise your hands and apply a cuticle oil regularly as the final step in your evening routine,' she advises.
If you are doing your own nails at home, then the right tools, like a proper cuticle stick and clippers, can make all the difference. 'Since the nails are kept short and the polish is so delicate, any imperfections or roughness might be noticeable,' explains Streets. Focus on pushing back cuticles, buffing the surface of the nail, and filing into shape for a perfect finish.
View this post on Instagram
A post shared by Megan Rose (@gel.bymegan)
As for the colour? 'I would opt for a sheer beige or pink tint that blurs any imperfections and complements your skin tone,' says Rae. Alternatively, if you don't like such a natural look, then princess nails will also work with a milkier colour followed by a glossy top coat. In the salon, our experts rate BioSculpture in shade Luka or The GelBottle BIAB in Ballet as two beautiful sheer pink shades. If you're recreating princess nails at home, then Essie Gel Couture in Fairy Tailor, $17.99, OPI Put It In Neutral, $21.95, and Chanel La Base Camélia, $49, all come highly recommended.
Sweet Simplicity
View this post on Instagram
A post shared by Julia Diogo (@paintedbyjools)
We can't believe that manicurist Julia Diogo created this impeccable natural nail look using Essie To The Rescue Nail Treatment, $20.99. A brilliant shortcut for at-home princess nails.
Rose Milk
View this post on Instagram
A post shared by Mateja Novakovic (@matejanova)
Content creator Mateja Novakovic's beautiful milky manicure is simply charming. Recreate it using BioSculpture Gemini Polish in Ghost Rose.
Classic Nude
View this post on Instagram
A post shared by Georgia Rae (@raelondonnails)
The queen of the minimalist manicure, Georgia Rae, proves that finding your perfect nude is the key to an effortless yet expensive-looking manicure.
Princess Pink
View this post on Instagram
A post shared by Aimee Burns (@studio.east_)
Manicurist Aimee Burns elevates this simple nail trend princess with slightly longer squared-off nails and a pretty petal pink colour.
Pearl Wash
View this post on Instagram
A post shared by Megan Rose (@gel.bymegan)
If you're not into such a natural look, then this manicure created by Megan Rose enlists a dusting of chrome powder to add some extra shine to the finished nails.
Almond Gleam
View this post on Instagram
A post shared by Anxhela | Certified Nail Artist | Builder Gel | BIAB (@angelas_glamhouse)
From the perfect shape to the subtle shine, Angela's Glam House has nailed every element of the princess manicure.

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Media, ad execs and celebs return to Cannes Lions
Media, ad execs and celebs return to Cannes Lions

New York Post

time4 hours ago

  • New York Post

Media, ad execs and celebs return to Cannes Lions

It's that time of year again when the mega-yachts of titans of media, tech and advertising drop anchor in the Mediterranean Sea, where the industry's biggest names will convene in the glitzy French seaside town of Cannes to make deals and debate the industry's biggest issues. The rosé and champagne-infused week-long event, known as the Cannes Lions International Festival of Creativity, is roaring back this week for its 72nd year – and boasting over 12,000 attendees from over 97 countries, including a heavy-hitting list of top execs, celebs and athletes. 'These are the biggest numbers they've ever had,' said 3CV founder Michael Kassan, who has not only been going to Cannes Lions for over 25 years, but is also instrumental in shaping it into what the event has become. Advertisement 9 The VIP dinner party hosted by iHeartMedia and MediaLink at Hotel du Cap-Eden-Roc during the Cannes Lions Festival in 2023 in Cap d'Antibes, France. Getty Images for iHeartMedia 'You have the agencies, you have the brands, you have the creatives, you have the media side and the platforms,' he said. That's why you get the buzz and that's why Cannes is a must-attend event. I'm not saying it's immune to economic pressures and the like but the numbers for Cannes Lions are through the roof [this year].' The self-proclaimed grand poobah of the illustrious event rattled off a slew of top names in media who will be at this week's event, including Amazon CEO Andrew Jassy, newly named Instacart CEO Chris Rogers and Disney Entertainment co-chair Dana Walden, who is in the running for the top job when Mouse House CEO Bob Iger is slated to step down in late 2026. Advertisement 9 Adobe Systems CEO Shantanu Narayen will grab the Creative Champion of the Year award at Cannes Lions. AP Headlining speakers for the five-day fest, which starts Monday, include Adobe Systems CEO Shantanu Narayen, who will grab the Creative Champion of the Year award, as well as YouTube CEO Neal Mohan tennis star and entrepreneur Serena Williams, NFL player and Taylor Swift beau Travis Kelce, actress and Hello Sunshine founder Reese Witherspoon and 'Tonight Show' host Jimmy Fallon. Despite the strong attendance, the economy will be top of mind for execs, who are grappling with how to deal with President Trump's looming tariffs, a tepid mergers and acquisition environment and uncertainty about how the implementation of artificial intelligence will impact the advertising industry. 'I might have a bit of a hot take on the economy,' said Yahoo Chief Revenue Officer Rob Wilk.'If you look at what you read, it seems way more gloomy than what I experience day to day.' Advertisement 9 Tennis legend and entrepreneur Serena Williams will speak at the media and advertising conference. AFP via Getty Images Wilk. whose media company is celebrating its 30th anniversary this year, said that the advertisers are 'holding on to dry powder' and waiting to spend versus 'slashing budgets and pulling back' and that he's seeing that same caution reflected in dealmaking, due in part to the tariff conversation. He said M&A deals will only happen if they're an 'accretive acquisition,' giving the example of Yahoo's April acquisition of Artifact, the AI-driven news aggregation app from Instagram cofounders Kevin Systrom and Mike Krieger. 3CV's Kasan said he expects the M&A environment to heat up later once two major deals close. He cited the $13.25 billion merger between ad giant Omnicom and Interpublic, which is expected to close later this year, and Skydance Media's $8 billion acquisition of Paramount Global. Advertisement 9 NFL star and Taylor Swift beau Travis Kelce is returning to Cannes this year, as the festival continues to lean into the topics of sports media. Erik Messori for NY Post CBS-parent Paramount is currently embroiled in talks to settle President Trump's $20 billion lawsuit against '60 Minutes' over the editing of its sitdown with former Vice President Kamala Harris. The legal settlement will be key for the deal to move forward, according to media experts. 'I do think the M&A landscape and entertainment will get a little busy once the Paramount deal is done,' Kassan said, noting that Cannes will be a hot bed for dealmaking and conversations about how to grow businesses. 9 Media execs and ad titans will explore how artificial intelligence, influencer marketing and retail media can boost their businesses. Getty Images for iHeartMedia This year, execs will be focused on four top issues that can drive revenue; artificial intelligence, commerce, creators and sports media, he said, adding that his new company 3CV will be hosting talks on these themes throughout the week at Plage 3CV on the Croisette. 'AI is everything, everywhere all at once,' he said with a laugh. Christopher Vollmer, managing director of MediaLink and partner at UTA agreed, explaining that the 'conversations around AI have shifted from can AI create something interesting to how do we create AI responsibly, distinctively and at scale?' 9 Cannes will soon be flooded with mega-yachts as elites from tech, media and advertising descend on the seaside town. Ella Pellegrini for NY Post Advertisement 'It's more about a pragmatic application of AI versus a 'gee whiz' reaction,' he said, adding that chief financial officers of companies are pushing their marketing heads to spend efficiently and do more with less money. 'The ability to do that – with the advancements in data, technology, etcetera— reinforces that it is possible to do more with less every year,' he said. 'There's a real focus on what price performance, what marketing investments of any kind can be tied to return on investment.' Retail or commerce media has become a huge focus for brands looking for growth. He pointed to Amazon– which will have a strong presence once again at Lions– as leading the charge in its value-proposition to partners. 'Amazon's whole proposition is 'we know what you watch and we know what you buy,'' he said, adding that the e-commerce giant is driving a convergence across content, advertising, commerce and shopping. Advertisement 9 Sports Beach will return this year and welcome a slew of athletes once again. Erik Messori for NY Post 'It's not just the big giants anymore,' said Lauren Wiener, Global lead of the marketing, sales and pricing practice of the Boston Consulting Group.'New players and category leaders are turning commerce data into media engines and redefining how advertisers reach consumers.' Wiener added that chief marketing officers are 'reshaping' how they spend, 'not retreating,' and this is taking the form of 'doubling down' on areas that unlock both efficiency and growth while slashing costs and legacy business models. Brand building is also central to any marketer's agenda, and that the importance of sports media and creators/ influencers have exploded in recent years due in part to, its ability to reach younger audiences. Advertisement Professional athletes will take center stage at events held by Axios, Medialink, Deep Blue Sports and Stagwell with its impressive Sports Beach complex, addressing a variety of topics from the creator economy, AI, mental health, style and how to support female athletes. 9 'Tonight Show' host Jimmy Fallon will take to Cannes Lions this year and talk about how his viral comedy segments have help draw in new viewers and advertisers. Todd Owyoung/NBC via Getty Images Cannes will welcome NBA all-star Carmelo Anthony, WNBA champion Sue Bird, former NFL star Chad 'Ochocinco' Johnson, former Yankee slugger Alex Rodriguez and soccer stars Alex Morgan and Megan Rapinoe, among others. Brands have leaned on athletes because they have become as important as traditional entertainment franchises due to their popularity and ability to drive engagement with consumers. Advertisement Pointing to the NBA finals, Josh Rosenberg, CEO of creative communications firm, Day One Agency said fans across the country are 'really lit up.' 'I think it is perfect for storytelling,' he said, referring to the finals. 'Everyone is rooting for their person and I think that in this day and age, it is what is uniting large groups of people – and also this is one of the only times that audiences are tuned in at the same time to the same things.' Rosenberg touted the rise in popularity of women's sports and sports overall, as a way to also reach younger audiences. 9 Cannes is expected to welcome over 12,000 attendees to Cannes Lions this year. Ella Pellegrini 'There are all these new personalities that have their own social media followings and platforms and communities that fans are really engaged with, which are prime opportunities for a brand to capitalize on and for them to support athletes on their journey,' he said. According to Harry Kargman, CEO of mobile brand and ad agency Kargo, working with creators can help brands expand their reach but it's imperative to have a diversified, measurable and targeted marketing strategy. Working with influencers can be tricky because it's almost impossible to measure the power of their reach, unlike with targeted ads, but he said it can be worth it for a brand if they're looking to reach new customers. 'I think influencers unlike other places- if they build the right content around a brand or around the brand message and if they have authenticity- it can be extraordinarily effective,' Kargman said, 'It's like close to word of mouth but it's word of mouth to hundreds of thousands, if not millions of followers.'

Princess Nails Are Set To Be The Chic, Low-Effort Manicure This Winter
Princess Nails Are Set To Be The Chic, Low-Effort Manicure This Winter

Refinery29

time10 hours ago

  • Refinery29

Princess Nails Are Set To Be The Chic, Low-Effort Manicure This Winter

Of all the nail trends to emerge in 2025, there's no doubt that minimalist manicures are reigning supreme. With soap nails, vanilla French tips and angel chrome finishes showing no sign of dwindling in popularity, you'd be forgiven for thinking that there's simply no room for another pared-back manicure to capture our attention. Yet that's exactly what this latest viral trend is: Introducing princess nails. 'Every few months we see the sheer, neutral manicure reinvented, and princess nails are a subtle variation on this classic style,' explains international manicurist Georgia Rae. The thing that sets them apart from other manicures? Princess nails might look simple, but every detail has been perfectly executed so that they ooze luxury. 'The look is inspired by royalty who are known for maintaining a very natural, but always perfectly-groomed manicure,' explains Rae. Ahead, we explore what makes the perfect princess manicure and why this nail look will be holding court for winter 2025. View this post on Instagram A post shared by Julia Diogo (@paintedbyjools) What are princess nails? The appeal of princess nails lies in their simplicity. The look is so pared back it's even being dubbed 'recession indicator' nails on social media — a nod to the theory that people often swap extravagant beauty habits for simpler ones when the economy is about to take a nosedive. While the trend is certainly minimalist, it remains an enchanting look thanks to the level of prep and polish: 'The princess nail trend is all about shorter length nails in sheer, natural pinks, which echo the preference of the Royal family's beauty protocol of well-maintained and manicured natural nails,' explains session manicurist Ami Streets. Every nail expert I spoke to said that princess nails look great on shorter lengths, with a soft square or slightly rounded shape preferred. But when it comes to manicures, there are no rules; opt for whichever length you're comfortable with. Unless you're a pro at doing your own nails, then no doubt getting your princess nails done in a salon will give you the best results, as the key lies in the prep. 'Find a manicurist who is meticulous with their preparation and polish application,' says Rae, especially intricate cuticle work, which requires a specific level of skill. She even goes as far as to say that establishing a hand and nail care routine before you get your princess manicure will give you the best results: 'At the very least, moisturise your hands and apply a cuticle oil regularly as the final step in your evening routine,' she advises. If you are doing your own nails at home, then the right tools, like a proper cuticle stick and clippers, can make all the difference. 'Since the nails are kept short and the polish is so delicate, any imperfections or roughness might be noticeable,' explains Streets. Focus on pushing back cuticles, buffing the surface of the nail, and filing into shape for a perfect finish. View this post on Instagram A post shared by Megan Rose (@ As for the colour? 'I would opt for a sheer beige or pink tint that blurs any imperfections and complements your skin tone,' says Rae. Alternatively, if you don't like such a natural look, then princess nails will also work with a milkier colour followed by a glossy top coat. In the salon, our experts rate BioSculpture in shade Luka or The GelBottle BIAB in Ballet as two beautiful sheer pink shades. If you're recreating princess nails at home, then Essie Gel Couture in Fairy Tailor, $17.99, OPI Put It In Neutral, $21.95, and Chanel La Base Camélia, $49, all come highly recommended. Sweet Simplicity View this post on Instagram A post shared by Julia Diogo (@paintedbyjools) We can't believe that manicurist Julia Diogo created this impeccable natural nail look using Essie To The Rescue Nail Treatment, $20.99. A brilliant shortcut for at-home princess nails. Rose Milk View this post on Instagram A post shared by Mateja Novakovic (@matejanova) Content creator Mateja Novakovic's beautiful milky manicure is simply charming. Recreate it using BioSculpture Gemini Polish in Ghost Rose. Classic Nude View this post on Instagram A post shared by Georgia Rae (@raelondonnails) The queen of the minimalist manicure, Georgia Rae, proves that finding your perfect nude is the key to an effortless yet expensive-looking manicure. Princess Pink View this post on Instagram A post shared by Aimee Burns (@ Manicurist Aimee Burns elevates this simple nail trend princess with slightly longer squared-off nails and a pretty petal pink colour. Pearl Wash View this post on Instagram A post shared by Megan Rose (@ If you're not into such a natural look, then this manicure created by Megan Rose enlists a dusting of chrome powder to add some extra shine to the finished nails. Almond Gleam View this post on Instagram A post shared by Anxhela | Certified Nail Artist | Builder Gel | BIAB (@angelas_glamhouse) From the perfect shape to the subtle shine, Angela's Glam House has nailed every element of the princess manicure.

Alex Soros and Huma Abedin's extravagant Long Island wedding had everything — except Anthony Weiner
Alex Soros and Huma Abedin's extravagant Long Island wedding had everything — except Anthony Weiner

New York Post

time14 hours ago

  • New York Post

Alex Soros and Huma Abedin's extravagant Long Island wedding had everything — except Anthony Weiner

Huma hitched to lefty lover Shelter Island hosted this weekend's wedding snack for Alex Soros, 39, son of leftist billionaire George Soros, and Huma Abedin, 48, ex aide to forget the age Hillary Clinton. Why Shelter Island which you need a boat to reach instead of maybe Forest Hills or Kings Highway? Because the former Mrs. George Soros owns a 4,358-square-foot waterfront house. Nothing extravagant. We don't anymore save pennies so a round figure for the place — give or take — is a half inch of millions. Saturday night's party was 80 guests. Plus two waiting ambulances. That's the routine if a former president's around. This was Clinton. The other in case Mrs. Obama let her husband out. Cars parked anyplace. The group was so far left that their cars didn't even turn right. Bodyguards also. Crème de la crème The caterer? Marie Eiffel who says in her delicious French accent: 'I don't even know anything because I was the whole night in the kitchen. I didn't know who anyone even was until one week before. Didn't even know who was honorees. I've done private dinners. But I didn't know this was a sophisticated wedding event. I said, 'What? Who?' They told me and I said, 'OK.' ' Mme. Marie is into clothes, fashion, food. As the wedding music was dying down she told me: 'I thought it's just a party. I had no clue what was happening. This was simple but sophisticated. I am just not into names and who's who.' Black tie? 'No. Like a little family style party. The 5 p.m. hors d'oeuvres were smoked salmon, caviar, shrimp, mini crackers, lamb in a blanket plus I did flowers and grass and stones. The guests were impressed. The wine was particular. I bought it 1 ½ years ago. Small winery. Only their grape — Chablis, chardonnay, pinot noir and Champagne. 'Dinner started 6:30. There was music, speeches, desserts, petit fours around 7:30 then music and a 9 p.m. ice cream parlor. 'Huma came into the kitchen with her groom to thank everyone. My head went straight down in the food.' They tip the staff? 'Yes. And the bride's sister spoke thanking everyone. So did Bill and Hillary. Main dish was branzino, salmon, crab claws, caviar, shrimp, and country style tomato salad. All arrived on time and by 9:30 everyone left.' Huma's ex-husband Anthony Weiner — former congressman who did prison time for having exposed himself to an underage girl — is hustling now to get re-elected again. Yeah. Sure. Lotsa luck. He was not invited. Me either. Shame. I was available. Alec's 'Rust'-y belt skills Another little thing. 'Rust' star Alec Baldwin in Central Park with his seven kids. The Philharmonic was philharmonicking there. Alec, friendly, talked and talked — but somehow he'd forgotten his belt. Mouth open but the pants kept falling. I haven't personally re-confirmed this but my information leads me to believe he wasn't invited either to the Soros/Huma wedding. This preacher told his congregation there were 700 different kinds of sin. Two congregants stopped after the service to enquire: 'Can we see the list? We want to make sure we aren't missing anything.' For sure only in New York, kids, only in New York.

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