Hyatt's Inclusive Collection Expands to Aruba with Secrets Baby Beach Aruba
Hyatt Hotels Corporation (NYSE: H) announced the opening of the adults-only, all-inclusive Secrets Baby Beach Aruba. The opening of this resort marks the first Inclusive Collection branded property on the island of Aruba, further strengthening Hyatt's brand presence in the destination alongside Hyatt Place Aruba Airport and Hyatt Regency Aruba Resort, Spa and Casino.
Situated near the peaceful shores of Baby Beach Bay on the island's southeastern coast, Secrets Baby Beach Aruba offers a scenic and serene retreat in one of Aruba's most beautiful coastal towns, with white coral sands and vibrant turquoise waters. With proximity to the charming town of San Nicolas, one of Aruba's most breathtaking locales, guests can visit the vibrant San Nicolas Street Murals, an outdoor art gallery created by local and international artists that reflect the rich culture and history of the country, as well as Boca Grandi, a beach paradise for advanced kite surfers and enthusiastic spectators.
Elevated Accommodations
Guests can unwind in the stylist comfort across 304 thoughtfully appointed suites, each featuring private, furnished balconies or terraces and daily refreshed minibars, with nature-inspired décor that include elements of water and earth, with cactus, lush palm tree flora, and stunning views of the Caribbean Sea, creating an authentic and serene ambiance. The resort's architecture emphasizes open, airy spaces, highlighting majestic ocean views, and a desert-like landscape where guests can relax and recharge.
For those seeking elevated accommodations, the Preferred Club offers select room categories with private pools, providing a more intimate and secluded escape. Additional amenities are available for Preferred Club guests including private soaking tubs on terraces, butler service, a dedicated Preferred Club Lounge with concierge service, daily continental breakfast service, afternoon hors d'oeuvres, decadent desserts, a dedicated bar, pool and more.
Culinary Offerings
Secrets Baby Beach Aruba highlights both regional and international cuisine at four à la carte gourmet restaurants such as Pan-Asian and South American fusion options, an elevated, thoughtfully curated buffet, a café and a grill, along with 24-hour in-room dining options.
At Secrets Baby Beach Aruba's six bars and lounges, including a swim-up bar, music lounge and lobby bar, guests can relax and unwind with top-shelf spirits and premium brand domestic and international beverages. Guests can further indulge with a variety of culinary adventures, including local rum tasting and local theme nights.
Vibrant Inclusions
Secrets Baby Beach Aruba seamlessly blends relaxation and adventure to create a unique vacation experience. Renowned for its blend of adventure and relaxation, guests can participate in bike tours, cocktail and cooking classes, dance lessons, macrame, mixology lessons, and more. The three pools on-site complement the expansive beach and include two infinity pools, a more active pool and two outdoor whirlpools.
For those seeking a more calming atmosphere, the 3,200 square foot Secrets Spa welcomes guests to pamper themselves with rejuvenating treatments, a reflecting pool, hydrotherapy circuit, sauna and steam room, and an indoor lounge area.
Weddings, Meetings, and Events
Secrets Baby Beach Aruba offers 2,569 square feet of flexible meeting room space with state-of-the art technology. Dedicated group event planners work with groups to provide immaculate care and personalized attention, creating a memorable group function from creative theme parties to team building activities and elegant gala dinners.
The opening of Secrets Baby Beach Aruba complements Hyatt's growing brand footprint in the Latin America and Caribbean region following the recently opened Secrets St. Lucia Resort & Spa. Hyatt's thoughtful brand expansion throughout the region is expected to continue in 2025 with multiple planned openings including Secrets Playa Esmeralda Resort & Spa, Dreams Playa Esmeralda Resort & Spa, Hyatt Vivid Punta Cana, Cas En Bas Beach Resort St. Lucia, and Grand Hyatt Grand Cayman Hotels & Residences.
World of Hyatt members can earn 500 Bonus Points for qualifying nights at Secrets Baby Beach Aruba with the New Hotels Bonus Offer. For more information or to join World of Hyatt and book your stay, visit here.
To learn more about Secrets Baby Beach Aruba, visit the resort's website or follow along on Instagram.
The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
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Employee Experience : Smart recruitment, AI-driven learning, and real-time feedback empower your people. : Smart recruitment, AI-driven learning, and real-time feedback empower your people. Cybersecurity : AI protects guest data, proactively detects threats, and ensures regulatory compliance. : AI protects guest data, proactively detects threats, and ensures regulatory compliance. System Integration : Your PMS, POS, CRM, and more must talk to each other for AI to truly deliver. : Your PMS, POS, CRM, and more must talk to each other for AI to truly deliver. Inclusion & Accessibility : From voice-enabled controls to live translation, AI enables dignified, inclusive hospitality. : From voice-enabled controls to live translation, AI enables dignified, inclusive hospitality. Governance & Ethics : Set rules for responsible AI use. AI without accountability is a liability. : Set rules for responsible AI use. AI without accountability is a liability. 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Real transformation begins when your dashboards turn into action plans. make sure AI insights lead to action. Real transformation begins when your dashboards turn into action plans. Governance and AI Ethics define how AI is used and trusted in your organization. Set policies that honor transparency, accountability, and respect. define how AI is used and trusted in your organization. Set policies that honor transparency, accountability, and respect. Digital Experience Layers are where guests feel the benefits, through apps, rooms, and voice assistants. Make every touchpoint intuitive, seamless, and human-friendly. are where guests feel the benefits, through apps, rooms, and voice assistants. Make every touchpoint intuitive, seamless, and human-friendly. Accessibility and Inclusion ensure every guest feels seen, heard, and valued. AI should enhance dignity, not exclude it. ensure every guest feels seen, heard, and valued. AI should enhance dignity, not exclude it. Innovation Sandbox gives you space to test new tools and ideas without risking operations. Your future-ready mindset lives here; create room for experimentation. gives you space to test new tools and ideas without risking operations. Your future-ready mindset lives here; create room for experimentation. Disaster Recovery and Continuity Plans mean your AI has a safety net, just like any great team does. Backup plans protect both revenue and reputation. This is not a checklist to impress investors. It's a compass to guide your transformation journey. mean your AI has a safety net, just like any great team does. Backup plans protect both revenue and reputation. This is not a checklist to impress investors. It's a compass to guide your transformation journey. Power Tip: "AI success doesn't start with data. It starts with readiness. Transform boldly but prepare wisely." The Final Word: AI is a journey, not a plugin AI can transform every aspect of your hotel if it is implemented with vision, integrity, and alignment. This is your opportunity to build a next-generation hotel that's secure, intuitive, human-centered, and future-ready. Let's not automate hospitality. Let's amplify it. View source
