
Right to Protein Celebrates the Global Annual 'Soy Month' 2025
Mumbai (Maharashtra) [India], April 22: April marks the annual global celebration of Soy Month, a tribute to the versatile and nutritious and protein packed superfood - Soy. The dedicated protein awareness campaign, the 'Right to Protein' has kickstarted celebrations for Soy Month, emphasizing the crucial role soybeans play in fostering sustainable food systems and protein-rich diets.
To commemorate Soy Month, 'Right-To-Protein' partnered with SFPWA (Soy Food Promotion and Welfare Association) to host the International Conference on 'Farm to Fork: Bridging the Protein Gap in India through Sustainable Soy Foods' on April 4-5, 2025, at the Indore Marriott. The flagship event brought together leaders in nutrition science, food technology, agriculture, and public policy to discuss how soy-based foods and meat such as fish and chicken - can address India's widening protein gap.
Speaking at the conference, Kevin Roepke, Regional Director - South Asia & Sub-Saharan Africa, U.S. Soybean Council Export (USSEC), mentioned, "Historically, soybean's potential for nutrition security in India was recognized during the Bengal famine. A specific researcher, Sanka Day, reached out to the University of Illinois, and subsequently, various research institutions and universities were developed in the 1960s and 1970s, leading to identifying a need for a solution.
Highlighting the potential for U.S.-India collaboration in innovation, he further added, "Looking ahead to our bilateral relationship, the future appears promising. We can collaborate on innovative uses for soy protein and products, including industrial applications and food uses, and enhance supply chains like poultry and aquaculture, where soy plays a significant role. Effective collaboration and partnerships are crucial. U.S. Soy Farmers and USSEC are prepared to partner with Indian stakeholders to achieve a protein and nutrition-secure future."
U.S. Soybean farmers Anne Meis, David Williams, and Mark Read shared their perspectives on the critical role of U.S. Soy in providing high-quality, sustainable protein solutions worldwide.
Sumit Agarwal, Director of Bionutrients, emphasized the need for a mindset shift, "A paradigm shift in mindset and ecosystem can be achieved by positioning soy correctly. For example, soy can be included in protein shakes for the youth as a recovery protein, meeting today's needs. The key aspect to highlight is that soy is a complete protein. Substantial research is also ongoing to debunk myths preventing large-scale consumption of soy foods."
Additionally, 'Right to Protein' unveiled a rebranding of a report titled 'Soy -- A Superfood and Wonderbean,' which defines soy's role in addressing India's protein deficiencies. Key insights from the report include:
India's Protein Deficiency Crisis:
* Rural vs. Urban Gap: Rural adult women have a median protein intake of 45.9 grams per day, which is 83% of the Recommended Dietary Allowance (RDA). Urban adults consume slightly more, averaging 55.4 grams per day.
* Protein Quality Matters: Traditional Indian diets are largely cereal-based and often lack complete amino acid profiles, affecting overall protein adequacy.
Vegetarian Diets Need Complementary and Protein Sources:
* Dietary Practices: A significant portion of the Indian population practices vegetarianism, relying on cereals and pulses for protein, which may not provide complete protein profiles. Although milk production in India has increased substantially, milk consumption has not changed significantly.
* Soy Protein, as a plant-based, complete protein is ideally suited for vegetarian diets. It provides all 9 essential amino acids in optimal ratios required for human growth and development.
Child Nutrition
* According to National Family Health Survey 2019-2021, approximately 36% of Indian children under five are stunted, 17% are underweight, and 6% are wasted -- these conditions are linked to chronic protein and nutrient deficits.
Sanjeev Astana, CEO of Patanjali Foods, one of India's largest soy processors, shared insights on scaling domestic soy production,"Our strategy to boost soy production involves close collaboration with farmers, daily procurement availability, and policy work with industry and government. This approach drives higher production, making soy products more affordable and accessible. Our diverse soy food products showcase soy's versatility in the food industry."
The 'Right to Protein' campaign aims to increase public understanding of protein's importance and encourages governments, businesses, and organizations to prioritize protein production, distribution, and consumption in their policies and practices. This includes promoting sustainable agriculture and animal husbandry practices, supporting research and development in protein science, and ensuring access to a variety of affordable and nutritious protein sources. The campaign also raises awareness about the global burden of protein deficiency, a significant public health concern, particularly in developing nations. By promoting diverse anthe 'Right to Protein', the goal is to improve nutrition security, enhance health outcomes, reduce poverty and hunger, and support sustainable development.
Check your Protein Grade and see how much protein you need at www.righttoprotein.com/protein-o-meter.html.
Partner With Us
As we continue to champion the importance of protein education and sustainable food systems, Right to Protein welcomes collaboration with government agencies, academic institutions, food and agri-businesses, health and nutrition experts, and non-profit organizations. If you are interested in partnering with us or supporting our mission through research, outreach, or innovation in protein access, we invite you to reach out.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Hans India
4 minutes ago
- Hans India
U&i Opens First Exclusive Retail Store in Vijayawada, Inaugurated by Actress Nabha Natesh
Vijayawada: U&i, India's leading gadget, accessories, and consumer electronics brand, announced the opening of its first exclusive retail store in Vijayawada. The launch was marked by a grand inauguration ceremony graced by renowned Telugu actress Nabha Natesh along with Mr. Paresh Vij, Director of U&i. With over 150 exclusive stores across India, U&i is further strengthening its footprint by bringing its wide range of products—spanning audio devices, wearables, and lifestyle gadgets—closer to customers in Andhra Pradesh. The Vijayawada outlet will feature the brand's latest launches as well as its bestselling products under one roof. Speaking on the occasion, Mr. Paresh Vij, Director of U&i, said, 'We are thrilled to bring our very first exclusive store to Vijayawada. This launch marks an important milestone in our retail expansion journey, and we are confident that customers here will embrace U&i's products with the same enthusiasm and love that we have received across India.' The Vijayawda store, named Mahadev Marketing and owned by U&i's retail partner Mr. Jashvant Mali and Mr. Prakash Mali, marks a significant step in the brand's retail expansion. Their expertise in the local market is expected to drive the brand's presence and ensure a strong connection with customers in the region. The Vijayawada exclusive store is part of U&i's larger vision to strengthen its direct-to-customer reach through retail stores across key Indian cities. Customers can now walk in, experience products first-hand, and make informed choices guided by the brand's trained staff. About U&i: U&i was launched in 2019 and since then it has quickly grown into a trusted name in lifestyle tech. The brand's focus has always been on innovation, design, and delivering high-quality products that not only perform well but also resonate with their customers' lifestyles. From cutting-edge audio solutions to advanced power accessories, U&i is redefining what tech accessories can offer, creating seamless, modern experiences for their users.

The Wire
4 minutes ago
- The Wire
HSBC India announces India Business Case Programme 2025-26 to equip India's Next-Gen workforce
Aimed at improving employability of the country's student population MUMBAI, India, Aug. 20, 2025 /PRNewswire/ -- HSBC India has announced the 12th edition of the India Business Case Programme for the academic year 2025-26, designed to equip undergraduate students with the skills, knowledge, and practical experience, essential for thriving in the modern workplace, thereby bridging the gap between academia and industry. India's workforce faces a pressing challenge of a significant mismatch between the skills graduates possess and the demands of the modern workplace. According to the Economic Survey 2024-25, only 42.6% of Indian graduates are employable, with non-technical skill gaps being a major barrier. Alarmingly, only 8.25% of graduates are employed in roles that align with their qualifications, underscoring the urgent need for initiatives that prepare students for meaningful careers. While technical expertise in areas like AI and data analytics is in demand, employers are increasingly prioritizing soft skills such as critical thinking, communication, and creativity—abilities essential for navigating the complexities of workplaces. Recognizing these challenges, HSBC has designed its Business Case Programme to address important areas of skill enhancement, critical thinking, and leadership development among youth, preparing them for the career requirements of the future. The objective is to bring together academic knowledge with practical learning in the real business world through business case studies. Implemented by United Way of Mumbai and Sattva Consulting, the programme goes beyond traditional classroom learning, offering a hybrid learning experience that combines e-learning, workshops, industry mentorship sessions, and interactions with C-suite executives, providing participants with practical insights and real-world business perspectives. The top 2 teams get an opportunity to demonstrate their ability and skills at the annual HSBC-University of Hong Kong (HKU) Asia-Pacific Business Case Programme, along with the brightest minds from across the region. Talking about the programme, Aloka Majumdar, MD and Head of Sustainability, HSBC India, said, "As India's workforce gears up for a future defined by technological disruption and global competition, the programme provides a platform to nurture the immense potential of India's youth. By scaling the programme to colleges from tier 2 and tier 3 cities and towns, we aim to unlock the latent talent and provide equal opportunities for students across the country." In the 2024-25 edition, the programme witnessed an overwhelming response, with nearly 8,000 registrations from 158 colleges nationwide. This year, HSBC India aims to surpass these numbers, further solidifying its position as a leader in youth empowerment and skill development. What's New in 2025-26 • AI-Enabled Evaluation: For the first time, an AI-powered platform will assess team and individual performance, providing a cumulative score that reflects both technical and soft skills. How to Participate The programme is open for registration to all undergraduate students in their penultimate or final year across all streams (Science, Commerce & Arts). Interested students can register as a team of four, representing their college via Interested participants and institutions can also reach out to HSBC India and Sustainability HSBC India's strategy to support sustainable economic growth, focuses on Community Investment (CSR interventions), Sustainable Operations, Sustainable Finance and Sustainability Risk. The strategy is delivered through a combination of programmes, collaboration, and partnerships. We believe it requires a concerted effort between business, governments and other stakeholders on policies and programmes to support transition to a more sustainable future. HSBC India The Hongkong and Shanghai Banking Corporation Limited in India offers a full range of banking and financial services through 26 branches across 14 cities. HSBC is one of India's leading financial services groups, with around 44,000 employees in its banking, investment banking and capital markets, asset management, insurance, software development and global resourcing operations in the country. It is a leading custodian in India. The Bank is at the forefront in arranging deals for Indian companies investing overseas and foreign investments into the country HSBC Holdings plc HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 57 countries and territories. With assets of US$3,214bn at 30 June 2025, HSBC is one of the world's largest banking and financial services organisations. (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire. This article went live on August twentieth, two thousand twenty five, at fifty-two minutes past two in the afternoon.


The Hindu
4 minutes ago
- The Hindu
AU Small Finance Bank unveils UPI for NRE, NRO account holders
AU Small Finance Bank (AU SFB), which recently got an approval from Reserve Bank of India (RBI) approval to turn into universal bank has launched Unified Payments Interface (UPI) services for its Non-Resident External (NRE) and Non-Resident Ordinary (NRO) account holders with international mobile numbers. This rollout follows the National Payments Corporation of India's directive allowing UPI transactions through international mobile numbers. With this, Non-Resident Indians (NRIs) across 12 countries including: Australia, Canada, France, Hong Kong, Malaysia, Oman, Qatar, Saudi Arabia, Singapore, the UAE, the UK, and the USA, can now link NRE/NRO accounts to UPI without an Indian SIM card. It will enable AU SFB's customers to make seamless, secure, and real-time payments for a range of transactions, including bill payments, money transfers, and merchant purchases within India, the SFB said. With AU SFB's implementation, eligible NRI customers can register for UPI using their international numbers, enjoying uninterrupted access to a full range of digital payment services without incurring additional charges or an Indian mobile connection, it Tibrewal, ED and Deputy CEO AU Small Finance Bank, said 'By enabling UPI for NRE and NRO account holders using international mobile numbers, we are eliminating traditional limitations and empowering NRIs to stay financially connected to India with ease, security, and convenience.' 'Now, NRIs can seamlessly scan QR codes and make cashless payments while visiting India. This initiative marks a transformative step in expanding digital banking access for the Indian diaspora. It also aligns with the Government of India's Digital India mission, reinforcing our collective commitment to financial inclusion and digital innovation,' he added.