logo
Jeddah E-prix Double-header Becomes Most-watched Formula E Weekend in History, Data Analysis Shows

Jeddah E-prix Double-header Becomes Most-watched Formula E Weekend in History, Data Analysis Shows

Al Bawaba27-06-2025
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar Media.Held under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class motorsport.Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, 2026.In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build.The ABB FIA Formula E World Championship's 11th season - which started in São Paulo in December 2024 and will culminate in London on July 26-27 - has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation.Highlights from the series' latest TV and audience analysis include:The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history.Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million.In the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers.In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race.Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji TV.From new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the planet.On social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans:+13% YoY increase in video views+12% YoY growth in social engagements+10% YoY growth in social media followersJeff Dodds, CEO of Formula E, said: 'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of."
'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

TOYOTA GAZOO Racing Clinches Historic 1–2–3–4–5 Finish at Rally Finland
TOYOTA GAZOO Racing Clinches Historic 1–2–3–4–5 Finish at Rally Finland

Al Bawaba

time9 hours ago

  • Al Bawaba

TOYOTA GAZOO Racing Clinches Historic 1–2–3–4–5 Finish at Rally Finland

TOYOTA GAZOO Racing World Rally Team (TGR-WRT) achieved a sensational result at Rally Finland, completing a remarkable clean sweep of the top five positions. Kalle Rovanperä and co-driver Jonne Halttunen, secured their first victory on their home turf in spectacular fashion, leading an unprecedented 1-2-3-4-5 finish for dominant performance by the No. 69 GR YARIS Rally1 crew saw them command the event from the very first forest stage. Rovanperä's victory also set a new record for the fastest rally in FIA World Rally Championship (WRC) history, maintaining an average speed of 129.95kph across four days of flat-out Toyoda, TGR-WRT Chairman, commented: 'Congratulations to all the crews for this 1-2-3-4-5 finish! We were able to return the favour to the people of our hometown, Jyväskylä, with this fantastic result. I really appreciate everyone in the team for making this happen!'Toyoda added: 'Congratulations to Kalle and Jonne on their first victory in their home country! I'm truly happy that they were finally able to show the winning trophy to the local fans. Congratulations to the local heroes! There are five more rallies left this season, and we will work together as a team to build cars that let our drivers enjoy driving more than ever before!'The No. 18 crew of Takamoto Katsuta and Aaron Johnston secured a strong second place, marking Katsuta's second podium finish in the last three editions of Rally Finland. The pair delivered a consistently fast and error-free performance to finish 39.2 seconds behind the winners.Sébastien Ogier and Vincent Landais rounded out the podium in third place, with the No. 17 GR YARIS Rally1, after a closely fought battle with teammates Elfyn Evans and Scott Martin, who finished fourth. Evans' solid performance also elevated him back into the lead of the drivers' championship standings with 176 points, closely followed by Rovanperä and Ogier with 173 and 163 points, the historic Toyota lockout was local rising star Sami Pajari and co-driver Marko Salminen, who claimed fifth overall with an impressive performance that included three stage wins and a composed, mature drive throughout the remarkable result represents only the second time in WRC history that a single manufacturer has occupied all top five positions, an achievement not seen since 1990. With its eighth victory in nine rallies this season, Toyota further extends its commanding lead in the manufacturers' championship by 87 points, with a staggering total of 458 on the the years, Toyota has been participating in many different forms of motorsports, including Formula One, the World Endurance Championship (WEC), and the Nürburgring 24 ‎Hours endurance race. Toyota's participation in these events was overseen by separate entities within the company until April 2015, when Toyota established TGR, ‎to consolidate all of its motorsports activities under one in-house brand. Representing ‎Toyota's belief that 'the roads build the people, and the people build the cars,' TGR highlights the role of motorsports as a fundamental pillar of Toyota's commitment to ‎making 'ever-better' cars. Harnessing years of experience gained under the extreme conditions of various motorsports events, TGR aims to forge new technologies and solutions that bring the freedom, adventure, and joy of driving to next round of the 2025 FIA WRC is Rally Paraguay, taking place from 28–31 August, marking the championship's first-ever visit to the South American nation, followed by Rally Chile a fortnight Notes:• No. 69 Toyota GR YARIS Rally1 (Kalle Rovanperä and Jonne Halttunen)• Position: 1st• Time: 2 hours, 21 minutes, and 51.4 seconds• No. 18 Toyota GR YARIS Rally1 (Takamoto Katsuta and Aaron Johnston)• Position: 2nd• Time: 2 hours, 22 minutes, and 30.6 seconds• No. 17 Toyota GR YARIS Rally1 (Sébastien Ogier and Vincent Landais)• Position: 3rd• Time: 2 hours, 22 minutes, and 36.5 seconds• No. 33 Toyota GR YARIS Rally1 (Elfyn Evans and Scott Martin)• Position: 4th• Time: 2 hours, 22 minutes, and 39.5 seconds• No. 5 Toyota GR YARIS Rally1 (Sami Pajari and Marko Salminen)• Position: 5th • Time: 2 hours, 23 minutes, and 10.2 seconds

Liverpool and Al-Hilal Reach Agreement on Darwin Nunez Transfer
Liverpool and Al-Hilal Reach Agreement on Darwin Nunez Transfer

Al Bawaba

time13 hours ago

  • Al Bawaba

Liverpool and Al-Hilal Reach Agreement on Darwin Nunez Transfer

Liverpool have reached a verbal agreement with Saudi club Al-Hilal about transferring Darwin Nunez, according to transfer expert Fabrizio Romano. The deal is reportedly worth €65 million to €70 million, which matches Liverpool's valuation of the Uruguayan striker. Also Read Liverpool Make Official Move for Frankfurt Star Hugo Ekitike Al-Hilal is now focusing on finalizing personal terms with Nunez and his representatives as they work to complete one of the biggest deals of the Saudi Pro League's summer window. Inzaghi Pushes for Nunez as Al-Hilal Step Up Talks Al-Hilal's newly appointed manager, Simone Inzaghi, is believed to be a key supporter of the move. The Italian coach had shown interest in Nunez during his time at Inter Milan and now views the striker as a great fit for his project in Riyadh. The Saudi club's ambition is clear. They are not just meeting Liverpool's financial demands, but also offering an appealing sporting vision to convince Nunez. New Signings Push Nunez Toward the Exit Nunez is reportedly open to the move after feeling a change in his role at Liverpool. The arrivals of Hugo Ekitike and Florian Wirtz this summer have added fresh competition to the Reds' attacking line, which could limit his playing time. Sources indicate that Nunez recognizes the timing is right for a new challenge. Al-Hilal is offering him a leading role on a global stage. A Game-Changing Signing for the Saudi Pro League? If the move happens, Darwin Nunez would join a growing list of high-profile stars heading to Saudi Arabia. The transfer would be another significant success for Al-Hilal and a further statement of intent from the Saudi Pro League. An official announcement is expected soon, pending agreement on personal terms and medical checks.

Jordan opens FIBA Asia Cup against India
Jordan opens FIBA Asia Cup against India

Jordan Times

time2 days ago

  • Jordan Times

Jordan opens FIBA Asia Cup against India

AMMAN — Jordan tips off their Group C matches at the 31st FIBA Asia Cup 2025 in Jeddah, Saudi Arabia playing India on Tuesday before facing it. A host and China in Round 1 group matches of the Asian competition. A total of 16 teams are playing at the August 5-17 in four groups: Group A: Qatar, Australia, South Korea, Lebanon; Group B: Guam, Japan, Syria, Iran; Group D: Chinese Taipei, New Zealand, Iraq, the Philippines. Group winners will move to the quarters while the second and third teams will play qualification matches to advance. It will be Jordan's 17th time at the FIBA Asia Cup. Previously, Jordan was on the medals podium twice finishing runner-up in 2011 and 3rd in 2009. At the last 2022 edition Jordan finished 4th. The event has been dominated by China who won the title 19 times, Philippines 5, Iran 3, South Korea, Japan and Australia twice each. Jordan's Zeid Alkhas and naturalized Rasheim Wright are on the list of highest scoring averages in the tournament while Lebanon's Fadi Khatib and Iran's Hamed Haddadi lead the all-time top scorers, with Wright 7th. Jordan, the 2023 Asian Games silver medalist and three-time qualifier to the World Cup, 2010, 2019 and 2023, is now 35th in FIBA rankings, 8th in Asia and the 2nd best Arab team. After much delays in handing over the team to incoming Canadian coach Roy Rana, challenges were coupled with the short time to regroup and prepare while grappling with a team revamp at a critical time with many players aging, uncommitted or not being in top form. The current roster has the pressure of trying to keep up Jordan's impressive Asian record at the FIBA Asia Cup to which they advanced with an unbeaten record. However, the make-up of the Jordan lineup leaves much to debate after they played at the Beirut Tournament losing to Lebanon, Egypt and Iran. Stars like Ahmad Duweiri and Ronday Jefferson are missing the lineup and it remains to be seen if the ambitious yet relatively less experienced younger players with less competitive experience can muster enough harmony and exhibit their competitive readiness to attain an advanced position. Following the FIBA Asia Cup, Jordan will play the Asian qualifiers for the FIBA World Cup where 16 teams will play in four groups in in 6 windows from November 2025 to March 2027. 7 of the 16 Asian sides will advance to the 2027 World Cup slated for Doha, Qatar which will have 32 teams competing for the title. Jordan was drawn in Group C alongside Iran, Syria and Iraq in the first round of qualifiers. Group A includes Australia, New Zealand, Philippines and Guam; Group B Japan China Korea and Chinese Taipei; Group D Lebanon Saudi Arabia, India and Qatar. The Kingdom hopes to qualify to the World Cup for the third consecutive and fourth overall time after first qualifying in 2010.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store