Crown seeks 20 years for convicted sex offender

Winnipeg Free Press

19-06-2025

Prosecutors are seeking a 20-year prison sentence for a small business owner convicted of sexually exploiting two vulnerable 13-year-old girls, one of whom later died of a drug overdose.
Michael Bruce, 44, was found guilty after trial last year of 11 sex-related offences, including luring, in connection to the two girls as well as a then-19-year-old woman.
'I learned first-hand the damage predators inflict on their prey,' the deceased girl's grandmother wrote in a victim impact statement that was read out in court Wednesday.
'We as a society, as adults, should be protecting our children against this degrading psychological terror,' the woman said. 'It's been a long time coming, but the day is finally here for all those children — justice.'
Court heard evidence at trial that Bruce, who owns and operates an HVAC business, had contacted a woman who lived in the Charles Walk area, in the North End, in April 2022 to arrange to have sex with her in exchange for work he had completed. The woman instead provided him with contact details for a 13-year-old girl.
Bruce contacted the girl over Facebook and arranged to have sex with her in his pickup truck in exchange for $20 and a case of Twisted Tea alcoholic drinks.
The girl's grandmother learned about the sexual assault and contacted police. The girl provided two video statements but later died as the result of a drug overdose.
Court heard testimony Bruce had sex with the second 13-year-old girl, who was in foster care, as payment for giving her a ride home.
The adult victim testified Bruce sexually assaulted her in his truck when she was intoxicated and slipping in and out of consciousness.
Bruce testified he believed the first girl was 17 years old and claimed the sex was consensual, as was the sex with the adult victim. He denied having sex with the second 13-year-old girl.
Bruce admitted at trial when one of the girls threatened to report him to police, he told her: 'Who are they going to believe — a gang member or a homeowner?'
Bruce was arrested in June 2022, but not charged until the following September after Winnipeg police completed a lengthy analysis of his electronic devices.
'It is impossible to quantify… the level of harm these offences will have on these (victims), their families, and the community at large,' Crown attorney Kellie Stashko told Court of King's Bench Justice Sadie Bond on Wednesday.
Bruce 'recognized their vulnerability and intentionally exploited them for his own selfish desires,' Stashko said.
A forensic psychiatric report and presentence report prepared for court said Bruce – who admits to a long history of 'transactional' sex with women both in and out of the sex trade — continues to minimize his actions and their effect on the victims.
'There is really nothing to suggest this offender understands his risk factors in any way,' Stashko said.
Stashko said a 20-year prison sentence was 'just and appropriate' and the minimum period necessary to satisfy the sentencing principals of denunciation and deterrence.
'These were not crimes of opportunity… every step he took was a deliberate choice, not an error in judgment,' Stashko said.
Defence lawyer Mike Cook urged the judge to sentence Bruce to just six years in prison, describing him as a loving father of two and community-oriented businessman who has bought and renovated several rental properties to open up housing for the needy.
Cook said Bruce had an upbringing marked by poverty, housing instability and exposure to domestic violence. Bruce was raised by a single mother and had no male role model. Cook argued Bruce's sexual maturation was stunted by early and prolonged exposure to pornography and an uncle who glorified empty sexual conquests.
'Micheal Bruce was not taught about love, caring, how to be a good spouse or boyfriend,' Cook said. 'He lacked some of the foundational blocks that would take him into adulthood… It's no surprise that he found himself in trouble as years went by.'
Since his arrest, Bruce has joined sex addicts anonymous, a decision 'truly indicative of an internal motivation to change,' Cook said.
Bruce offered a tearful apology to his victims, saying he never set out to exploit children.
'My criminality stems from my involvement in the sex trade,' he said. 'I did not seek out teenagers for sexual gratification, but I didn't say no and avail myself of the opportunity to walk away and figure out the truth of their age and I should have.'
Bruce said he will regret what he did 'for as long as God allows me to be on this Earth' and is learning how to be a better person.
'I will spend the rest of my days trying to right the wrongs of my past and whenever society permits it, I will try to find ways to help vulnerable women and girls from being exploited sexually,' he said.
Bruce will be sentenced June 23.
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Dean PritchardCourts reporter
Dean Pritchard is courts reporter for the Free Press. He has covered the justice system since 1999, working for the Brandon Sun and Winnipeg Sun before joining the Free Press in 2019. Read more about Dean.
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