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Chili's Starts Beef With McDonald's In The Form Of A Brand New Burger

Chili's Starts Beef With McDonald's In The Form Of A Brand New Burger

Yahoo15-04-2025
Quarter Pounder, step aside, because there's a new version in town -- sort of. Chili's is firing shots at McDonald's by releasing its own Quarter Pounder-ish burger called the Big QP, which is being added to the Chili's 3 For Me menu. If you don't recall, the 3 For Me menu (which has done wonders for Chili's bottom line) is a three course lunch deal that starts you off with bottomless chips and salsa, gets you a main entree, and is served with fries and a drink, all sold at prices that are similar to that of fast food restaurants.
The Big QP name is sort of a misnomer, however, because the burger patty Chili's uses is 85% larger than a quarter pound. This means it's 7.5 ounces before cooking it, as opposed to McDonald's four-ounce patty. So in reality, you're getting something that's more akin to a half-pound burger in a meal deal that also includes chips and salsa. The price for the Big QP 3 For Me meal is $10.99. To put this all into perspective, my nearest McDonald's location here in Chicago sells a Quarter Pounder meal for $10.19.
The burger comes similarly dressed to McDonald's Quarter Pounder with two slices of American cheese, ketchup, mustard, diced red onions (a slight deviation from McDonald's), and pickles. With ever-rising fast food prices, it's clear Chili's is reaching down to meet potential customers while they're hunting for the best bang for their buck. (And not terribly long after one of McDonald's worst food contamination issues in recent history.)
Read more: We Tried 9 Chain Restaurant Burgers And Ranked Them Worst To Best
If you think this burger is some kind of miraculous coincidence with McDonald's, things start to get a little harder to refute when you realize Chili's has had a Big Mac-ish burger on its menu since last April called the Big Smasher, which was also released as part of its 3 For Me menu. It has that same large burger patty, American cheese, Thousand Island dressing, shredded lettuce, pickles, and diced red onions. Its original press release even touted the fact that the Big Smasher has twice the beef of a Big Mac (it called the burger out by name), and it's still part of the meal deal at the $10.99 price point.
Another notable fact is that these meals are available to-go, which means you don't need to sit down at a Chili's location to eat them, so long as you order them beforehand for pickup. So there is that slight concession, considering Chili's isn't a drive-thru restaurant. But with the Big QP and the Big Smasher now on Chili's deal menu, along with its chicken tenders (which McDonald's will be releasing a version of this year), the brand is continuing to go toe-to-toe with the Golden Arches.
For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more!
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Cornell said the appointment followed several years of board vetting of both internal and external candidates. Fiddelke has overhauled Target's supply network and expanded the company's stores and digital services while cutting costs. Advertisement 'Mike was the right candidate to lead our business back to growth,' Cornell told reporters. 'As I arrived at Target, I consistently relied on Michael's strategic insights and sound judgment when making decisions. Michael has developed a deeper knowledge of our business than anyone I know.' Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Fiddelke told reporters he's stepping into the role with 'urgency' to reclaim the company's merchandising authority. 'When we're leading with swagger in our merchandising authority, when we have swagger in our marketing, and we're setting the trend for retail, those are some of the moments I think that Target has been at its highest in my 20 years,' he said. In May, Target announced that Fiddelke would lead a new office focused on faster decision-making to help accelerate sales growth. The change in leadership was announced Wednesday at the same time that Target reported another quarter of sluggish results. The company's stock was down more than 8% in pre-market trading. Advertisement Target reported a 21% drop in net income in the quarter ended Aug. 2. Sales were down slightly and the company reported a 1.9% dip in comparable sales — those from established physical stores and online channels. Target has seen flat or declining comparable sales in eight out of the past 10 quarters including the latest period. Target, which has about 1,980 US stores, has been the focus of consumer boycotts since late January, when it joined rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives. Target's sales also have languished as customers defect to Walmart and off-price department store chains like TJ Maxx in search of lower prices. But many analysts think Target is stumbling because consumers no longer consider it the place to go for affordable but stylish products, a niche that long ago earned the retailer the jokingly posh nickname 'Tarzhay.' In fact, out of 35 merchandise categories that Target tracks, it gained or maintaining market share in only 14 during the latest quarter, Fiddelke told reporters Tuesday. Meanwhile, Walmart gained market share among households with incomes over $100,000 as US inflation caused consumer prices to rise rapidly. Lower-income shoppers have driven customer growth at Target, suggesting it may have lost appeal with wealthier customers, according to market research firm Consumer Edge. 'It's probably not the best sign, especially because higher-income consumers continue to hold up a little bit better' during times of economic uncertainty, said Consumer Edge Head of Insights Michael Gunther. Advertisement In March, members of Target's executive team told investors they planned to regain the chain's reputation for selling stylish goods at budget prices by expanding Target's lineup of store label brands and shortening the time it took to get new items from the idea stage to store shelves. The moves would help the company stay close to trends, executives said. 'In a world where we operate today, our guests are looking for Tarzhay,' Cornell told investors. 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