Jelly shoes are on a re-run, and Rihanna approves of them too
Just when you think you're finally up to date with what's new on the block, a new trend is probably already on the internet before you even know it. Eacg season brings a new trend or revives something old, well, because old is gold. This time, straight out of a 90s closet, jelly shoes are back and trending. Core memory unlocked for millennials.The timing couldn't be better, thanks to the monsoon. Splash into a puddle, pair them with any dress, or make a quick run to the grocery store - jelly shoes let you do it all without compromising on comfort.The re-run of jelly joyJelly shoes found their place after the introduction of PVC into the market, which was after the 1960s. In the following decades, especially after the 1990s, they were a rage.Fast forward to the 21st century: they were spotted on The Row's Spring-Summer '24 runway. The luxury brand, known for its aesthetic aligned with quiet luxury, brought them back with impact. Now, White Lotus actress Lisa and fashion personality Tania Shroff have seemingly embraced the trend too. View this post on Instagram A post shared by Tania Shroff (@tania_shroff)advertisementThese jelly sandals and shoes go with everything - maxi dresses, bell-bottoms, casual urban fits, you name it. Yeah, they will probably suit your ethnic OOTD too (won't fall flat!).Ditch those old heels; 'get jelly-fied' is the new approach. Thanks to their availability in a variety of vibrant colours, they are also the perfect accomplice to dopamine dressing.
Dopamine in your stepDopamine dressing is based on the idea that dopamine, a neurotransmitter, regulates the happiness quotient of the brain. Means: Wear what makes you happy. And word has it that bright-hued jelly flops are pressing that dopamine button.While some are packing jellies for their vacations, the Indian monsoon is honestly a great time to get a pair for yourself too. But hold on. Comfort, who? advertisement View this post on Instagram A post shared by Tyler Harless | Classic Style & Napa Living (@tylerharless_)Jelly shoes bring the chill, but comfort?If you are a millennial reading this, then you probably already know the squishy and squeaky side of jellies. You also likely remember how sweat poured out of those little holes or how these fishnet styles weren't always best friends with your feet. Blister alert!While this '90s shoe is now the talk of the town, some people are taking a sidebar to ask: comfort, who?Redditors have been talking about these shoes and the onions are nothing but a mixed bag of the past and present.
Many are aware of the sweat and slight discomfort issues, but still want to hop on the trend for the sake of fashion (and nostalgia, too).
However, brands like Melissa, known for jelly shoes since the 1970s, are still making a case for it. They have introduced more eco-friendly, vegan versions. With time, jelly shoes have evolved in terms of manufacturing and comfort. In India, you can now find them online at prices ranging from just a few hundred bucks to full-on luxury rates.Chic? Check. Vibrant? Check. Trending? Check. Comfortable? Well, that depends on your journey, would say!
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