
38 Products That Are Worth Every Penny If You Want To Get It Right On The First Try
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This cult-fave collagen-infused SPF 30 moisturizer is truly the One Moisturizer To Rule Them All.
1. Neutrogena's Collagen Bank Daily Facial Moisturizer with SPF 30, which is so good at its job that it is doing double duty as skin protection *and* skincare in one bottle. In other words, you can slather it on in the morning as a one-step reliable beauty routine and know that you're keeping your skin safe from day to day and helping brighten your complexion in the longterm. Bonus: This is so lightweight that it functions as a perfect base primer for makeup!
www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review:"I've been using this for a few weeks now, and I'm thrilled with the results! This moisturizer is a gamechanger in my skincare routine. The formula is lightweight and absorbs quickly, leaving my skin feeling hydrated without any greasy residue. What I love most is how it enhances my skin's natural glow and softness. The collagen boost helps firm and plump my skin, making it look and feel more youthful. It 's a fantastic base for makeup and keeps my skin looking fresh all day." — Gizem Atkan
Get it from Amazon for $19.97.
2. An airtight Deli ProKeeper that is actually the *updated* version of the wildly TikTok-viral original ProKeeper — not only does keep your deli meat and cheese *super* fresh and free up space and clutter in your fridge, but the updated version is fully transparent so you can easily see the contents, and has grooves at the bottom to keep moisture off your items.
Amazon
Promising review: "Best cold cuts storage ever! I've used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!" — Mandolin Buglar
Get it from Amazon for $27.99 (available in three styles).
3. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
www.amazon.com
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." — Kimberly P.
Get it from Amazon for $11.97.
4. Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look.
www.amazon.com, www.amazon.com
Psst — if you want to use a squeegee, check out this reviewer-beloved squeegee on Amazon!
Promising review:"This is by far the best glass cleaner I have used. Wonder has no chance against this spray. I'm not sure why I haven't found this sooner. I will never go back to regular Windex spray. Recommend it!" — Hadassah E.
Get a pack of two from Amazon for $7.55 (available in unscented and lavender).
5. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Amazon, www.amazon.com
6. A "holy grail" Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time.
www.amazon.com, www.amazon.com
Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products.
Promising review:"I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it's such a game changer. I'm a side sleeper and this pillow is heaven. It's some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." — MT
Get it from Amazon for $79+ (available in two sizes and three shapes).
7. A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
www.amazon.com
Promising review:"I saw this product on TikTok and decided to try it out for myself. The name doesn't lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I'll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I'll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it's a worthy cleaning staple in my house." — Tara D.
Get it from Amazon for $19.98+ (available in two scents and two sizes).
8. Olay Super Serum Body Wash that will make anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Get it from Amazon for $12.97.
9. Oxo's new compact Brew Rapid Brewer, aka the answer to any money-conscious coffee lover's prayers — this version is not only cheaper and more portable than comparable models on the market, but WAY faster making cold brew without compromising on flavor. I'm talking five minutes as opposed to overnight, like other pitchers take — and it doesn't need to be charged or plugged in. 🤯
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." — Alex Bonick
Get it from Amazon for $39.99.
10. Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows!
You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth.
Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I've been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" — Dee
Get it from Amazon for $9.34.
11. The Pink Stuff's "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it " gold in a jar" and " witchcraft."
www.amazon.com, www.amazon.com
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn't look brand-new like I was hoping, it's 10 times better!! This product really does work!" — GreenGoddess
Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.99.
12. Gisou Honey Infused Hair Oil so deeply nourishing, hydrating, and protective that your hair will crave that sweet, sweet honey like it's gone full Winnie the Pooh. This splurgeworthy "weightless" hair oil works on all hair types restore frizzy and heat-damaged hair to its usual glorious mane with just a few small drops between washing and styling.
www.amazon.com, www.amazon.com
Promising review: "I bought the hair oil from Gisou after reading numerous rave reviews and decided to give it a try. The oil turned out to be really good and definitely worth the money. It does an excellent job moisturizing my curly hair, leaving it soft, shiny, and manageable. I also use it for styling, and it helps define my curls beautifully without weighing them down. This oil has become a staple in our hair care routine, and I highly recommend it to anyone with curly or dry hair." — Alena Gold
Get it from Amazon for $46.
13. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in four shades).
14. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in pink honey!).
15. A weighted eye mask that's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes.
Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of ligh t. I love them. I would highly recommend. I'll probably never sleep without them again." — AJ
I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off.
Get a pack of two from Amazon for $16.99 (available in seven sets).
16. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align...but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear leggings, and I'm happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review:"Super comfy. I usually don't write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" — Criselle Johnson
Get them from Amazon for $29 (available in women's sizes XXS–XXL, two inseams, and 22 styles).
17. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
www.amazon.com, www.amazon.com
Check out a TikTok of the dry shampoo in action.
Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I've tried that actually works! I am so very happy!" — Katie_0_Baker
Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles).
18. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car's cup holder, but can get tossed into your bag worry-free!
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus – this is dishwasher-safe!
Promising review:"The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. I ts 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you're hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!" — Horace Dixon
Get it from Amazon for $44.99+ (available in 16 colors and two sizes).
19. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." — Amy N.
Get a two-pack from Amazon for $9.99.
20. A mold and mildew removal gel — leave this on the offending spots in kitchens and bathrooms for six hours, and you can wipe it off like nothing nefarious ever grew there in the first place.
WE SUPPORT A BEAUTIFUL LIE!!
Promising review:"It's a little hard to squeeze but that totally makes up for the AMAZING results. I was embarrassed about our tubs because the people we bought our house from didn't caulk or seal them properly and this resulted in mildew buildup. I tried EVERYTHING until I saw this on TikTok, I believe — MIRACLE FREAKING WORKER. I will be buying more, the only complaint I will ever have is the shipping got mixed up but that is not a problem and was fixed very easily!" — Brooklyn Nguyen
Get it from Amazon for $14.99.
21. A reviewer-beloved veggie chopper that'll get you uniform, oh-so-satisfyingly cut veggies — this gadget juliennes, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess.
www.amazon.com, www.amazon.com
Fullstar is a small business established in 2017 that specializes in kitchen gadgets.
Check out a TikTok of the veggie chopper in action.
Promising review:"Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." — Amazon Customer
Get it from Amazon for $24.97+ (clip the $5 off coupon on the product page for this price; available in four styles and in four colors).
22. A set of reviewer-beloved "Loops Quiet 2," aka the "ear plugs for people who hate ear plugs." These lightweight plugs are so subtle that people won't notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them.
Promising review:"These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I'm so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I've slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that's a good thing for safety reasons. They do block my husband's chainsaw snoring and that is exactly what I needed them to do." — melanie98837
Get it from Amazon for $29.95 (available in seven colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!).
23. Ninja's new *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This "all-in-one system" cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container.
Amazon, www.instagram.com
Check out a TikTok of the Ninja Crispi Air Fryer System in action.
Each air fryer comes with the"PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying!
Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. I t was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." — Jennifer
Get it from Amazon for $179.99 (available in three colors).
24. A set of classic bamboo mini crew socks giving "cozy, but sophisticated." These are soft and breathable without being overly bulky, making them *fashion's kiss* perfect to pair with Uggs, Birkenstocks, and an elevated sneaker.
Amazon
Promising review:"These socks feel soooo luxurious!! I've washed them a few time already and they still are very soft, and look brand new." — Amazon Customer
Get a set of three from Amazon for $13.99 (available in eight styles of packs).
25. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens
Get it from Amazon for $19.99 (available in 12 shades).
26. A delightfully efficient wooden bread bow knife to get you easy, perfectly sliced cuts of thick breads like sourdough loaves and baguettes every time. Your fancy sandwich game is about to get out of control.
Amazon, www.amazon.com
Check out a TikTok of the bread bow knife in action.
Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen. The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It's a reliable and efficient addition to my kitchen arsenal, highly recommended for anyone who loves fresh, perfectly sliced bread." — Mykayla Stump
Get it from Amazon for $19.99.
27. A self-cleaning broom and dust pan set designed with pet owners in mind — the bristle cleaner installed in the dust pan makes it *super* easy to dislodge pet hair into the dust pan so you're not sweeping the floor with it all jammed up in there.
Promising review:"Excellent, sturdy broom which sweeps nicely. The unit stays standing up without a lot of effort; it just has to be balanced prope rly. I like the little thingies on the dustpan that clean off the broom. Also, when sweeping into it, you don't have to hold the dustpan, plus it is easy to empty because dustpan doesn't flop around. I feel somewhat silly saying it, but it is a pleasure to sweep. I'm going to buy a few as gifts to some friends because I like it so much." — DonnaMarie13
Get it from Amazon for $25.99+ (available in six colors).
28. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as, " Horrifically satisfying." It's also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off.
www.amazon.com, www.amazon.com
You can grab a pumice stone or foot file on Amazon!
Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker
Get it from Amazon for $9.99 (also available in an extra strength version).
29. An adjustable two-tier "Spicy Shelf Deluxe" to optimize your cabinet space so thoroughly that you will feel like you live in a veritable spice kingdom (in the least Dune way possible). This will organize up to 64 spices and support 40 pounds at its widest point, but can expand and contract to fit any cabinet.
Promising review:"This product comes with several different ways to install for several different sizes of cupboards or shelves, and allowed me to organize my spice cupboard so all could be seen and visible. Using this with a couple of 10-inch round Lazy Susans all allows me to see all of my spices easily and gain access to them! Would work great as a double level shelf on one shelf as well." — Gary T.
Get a set of two shelves from Amazon for $29.99 (also available with spices included).
30. A pair of leakproof period "Cloudfeel" boyshorts designed to hold up to 12 (!!) tampons worth of period blood, giving you tons of protection on heavier flow days or overnight. Reviewers love how ultra soft and comfortable the fabric feels — not to mention the money it saves on disposable period products!
Amazon, www.amazon.com
Promising review: "I am in love with the texture and have been looking for an alternative to wear to bed. These are no show, and very comfortable. T he design is actually very cute and doesn't make you feel like you are wearing something bulky! Very happy!" — Hannah Brantly
Get it from Amazon for $22.99 (available in women's sizes XXS–5XL).
31. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's made with niacinamide to keep your skin hydrated and has the most luxurious floral scents.
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchland in action.
Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R.
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
32. The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use.
www.amazon.com
Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn't work, it isn't a huge deal. I'm never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it's BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven't tried it, I soooo highly recommend." — Lingaling
Get it from Amazon for $12+ (available in two sizes).
33. A quick-heating Fellow electric kettle so chic that the minimalist in you will *sing* when you see it perched on your counters. It's as handy as it is beautiful, too — its chic gooseneck is designed for an optimum flow rate for pourovers, its temperature settings will let you get *highly* specific about how warm you want the water too be, and you can toggle the base to keep the water at the precise temp you want for up to an hour.
Amazon
Promising review: "This was one of the best purchases I have made. I would never have guessed how much precise temperature control could elevate a cup of pour-over or a pot of French press coffee (and this kettle has the precision down). The system is simple to use, the heating time is extremely fast and the handle and spout design really do yield a super easy pour." — David R.
Get it from from Amazon for $165+ (available in four colors and three styles).
34. Beekman 1802's Whipped Body Cream, an intensely hydrating, skin-softening skin butter made with goat milk, coconut oil, and antioxidants that has amassed a deeply loyal fanbase. Not only does this deliver on a luxurious texture that soothes dry skin, but the scents are always the perfectly spot-on — delicate and pronounced, but never overpowering.
www.instagram.com, Amazon
I personally am obsessed with the lavender scent, and I am someone who is picky about lavender in particular — it's easy for it to veer too sharp or too cloying, and Beekman 1802's version is so soft and lovely with the perfect amount of zing. It feels so lovely on my skin, and a jar of it lasts a ridiculously long time, since a little bit goes a long way.
Promising review: "I have been using this product for years and reorder every time the jar starts to get low. Love the consistency and how great my hands feel in the morning. Definitely recommend." — Amazon Customer
Get it from Amazon for $38 (available in nine scents and unscented).
35. K18's Leave-In Molecular Hair Mask for a literal four-minute, no-rinse fix to help restore dry or damaged hair, whether it's from bleach, heat, chemical services, or "check all of the above." Odds are, if you've heard of it before, it was from your stylist — it's one of those "if you know, you KNOW" products that's well worth the price.
www.amazon.com
K18 is a small business that specializes in hair products.
To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing.
Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."
Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, body and no frizz. I cannot say enough good things about K18." — Dawne
Get it from Amazon for $29.
36. A sleek, well-ventilated, modern-style bread box with a cutting board lid that reviewers are obsessed with not just because it's beautiful, but because it keeps their bread *carb's kiss* levels of fresh. If you love artisan loaves or make your own bread at home, this is worth the investment and then some!
www.amazon.com, www.amazon.com
Promising review:"I absolutely LOVE this bread box. It's not just gorgeous; it's well-made. Our homemade bread stays so fresh inside, it looks lovely on the counter, and the cutting board lid is very handy. This bread box is the best money I've spent on our home this year, and I highly recommend purchasing this for yourself if you bake, or as a gift for friends who love fresh bread." — Sondra G. Milgrim
Get it from Amazon for $59.95 (available in four styles).
37. A set of reusable Gripstic bag sealers, which are sticks that clamp over open snack bags to make sure they're genuinely sealed and airtight. (We cannot risk letting our beloved Cheez-Its get stale!!) These also save a lot of space compared to regular chip clips, and are safer considering there isn't a spring that could either wear out or break on you in the middle of sealing something. 😬
www.amazon.com, www.amazon.com
Gripstic is a small business that specializes in reusable chip clips.
Promising review: "I'm a stickler about stale chips and have always used those little snapping clips. I thought they worked pretty well, but they really don't compare to Gripsticks. The snack that proved this the most was Pirate's Booty. If these are exposed to air for more than three minutes, they turn into styrofoam peanuts. I promise they're just as fresh as when you first open them with Gripsticks. They're going to be my go-to chip clips moving forward." — Rachel Campbell
Get a set of 24 from Amazon for $23.95 (available in five sets).
38. A sophisticated laptop tote bag so you can easily (and chicly!) carry not just your tech, but the whole arsenal of I'm A Very Busy Business Person things you need to get through the day. Reviewers compare this to the $100 Beis version, and especially love the unexpected depth and pockets included.
www.amazon.com, www.amazon.com
Promising review: "It's much more spacious than it looks. It's very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn't feel bulky or cumbersome." — Su
Get it from Amazon for $34.86 (available in nine styles).
Reviews have been edited for length and/or clarity.
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