Avery Dennison Launches RFID Plant in India with AD Cobra
Avery Dennison Corporation has launched its first RFID inlay and label production facility in Pune, India, marking a major milestone under the 'Make in India' initiative. This move makes Avery Dennison the first ARC-certified manufacturer of RFID inlays in the country, deepening its investment in South Asia's RFID ecosystem.
The plant opened officially on 23 April 2025 and introduced the AD Cobra inlay, a solution custom-developed to address India's unique environmental and operational requirements. This innovation aims to accelerate RFID adoption by offering better adaptability and integration for local businesses.
Saurabh Agarwal, Vice President and GM, South Asia, highlighted that local production will allow the company to reduce lead times, respond swiftly to market needs, and better serve Indian clients across multiple sectors. Kelvin Tan, Director, APAC Intelligent Labels, emphasised that India's growing RFID market calls for regional innovation and localised solutions.
The facility supports Avery Dennison's broad RFID technology portfolio, spanning UHF, HF, and NFC — used in apparel, FMCG, pharmaceuticals, retail, and logistics. RFID enhances inventory accuracy, streamlines supply chains, enables product authentication, and combats counterfeiting, all while improving consumer experiences and boosting brand loyalty.
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