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C.H. Guenther Acquires Fresca Mexican Foods to Expand Tortilla Production and Strengthen Foodservice Partnerships

C.H. Guenther Acquires Fresca Mexican Foods to Expand Tortilla Production and Strengthen Foodservice Partnerships

Business Wire23-06-2025
SAN ANTONIO--(BUSINESS WIRE)--C.H. Guenther & Son LLC ('CHG'), a commercial baking and food manufacturing business with a 170-year legacy in branded and private label products, today announced the acquisition of Fresca Mexican Foods, LLC ('Fresca'), a premier manufacturer of flour tortillas, corn tortillas and tortilla chips based near Boise, Idaho.
The transaction expands CHG's tortilla manufacturing capacity and deepens its relationships with foodservice and premier quick service restaurant ('QSR') customers. With the acquisition of Fresca's product portfolio, facilities and team, CHG further establishes itself as a prominent supplier of premium tortilla products to the foodservice industry.
'I am very pleased to welcome Fresca to the CHG family,' said Rod Hepponstall, president and CEO of CHG. 'The company's state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy. We share a commitment to quality, innovation and customer service, and I am confident the addition of Fresca's talented team will strengthen CHG's commitment to quality products and excellent service.'
'Joining CHG marks an exciting new chapter for Fresca,' said Andy Savin, president of Fresca. 'Together, we'll continue to deliver exceptional products and service to our customers while expanding our reach and capabilities.'
C.H. Guenther & Son is owned by Pritzker Private Capital ('PPC') along with management and co-investors. CHG has more than 5,000 employees in 30 food manufacturing locations in the United States, Canada and Western Europe, and in its corporate office in San Antonio, Texas.
'Fresca is an excellent strategic fit with CHG's portfolio,' said Phil Iler, Principal at PPC. 'CHG has built a terrific commercial baking platform and we're delighted to continue our successful partnership together as the company explores complementary acquisition opportunities to add product capabilities and expand into new geographies.'
Terms of the transaction were not disclosed.
About C.H. Guenther & Son
San Antonio-headquartered C.H. Guenther & Son is a leading food manufacturer that has delivered high-quality products and 'just baked from scratch' flavor for more than 170 years. Founded in Texas in 1851, the global company employs more than 5,000 people in 30 manufacturing locations in the U.S., Canada and Western Europe. CHG is a leading supplier of value-added grain-based and frozen food products for foodservice clients and select consumer markets. CHG's well-loved retail brands such as Pioneer, White Wings, Sun-Bird, Mi Rancho and Cuisine Adventures have been included at family meals for generations. CHG is owned by Pritzker Private Capital along with management and other co-investors. Visit us at www.chg.com.
About Fresca Mexican Foods
Fresca Mexican Foods manufactures homestyle flour tortillas, die-cut flour tortillas, corn tortillas and tortilla chips in a state-of-the-art, 190,000 square foot facility in Caldwell, Idaho. Since 1977, the company has been supplying customers with better-for-you tortilla products without any preservatives, artificial flavors or colors, while utilizing proprietary recipes, innovative manufacturing processes and fresh-freezing techniques. Today, Fresca produces about 5 million tortillas per day, employs approximately 375 full-time employees, and ships its products to customers all around the world.
About Pritzker Private Capital
Pritzker Private Capital (PPC) partners with middle-market companies based in North America with leading positions in the manufactured products and services sectors. The firm's differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. PPC builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. PPC is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit PPCPartners.com.
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