Egypt Tightens Media Guidelines on Cancer Coverage
Media outlets must now avoid dramatic portrayals of cancer and follow strict language, privacy, and consent rules.
May 26, 2025
The Supreme Council for Media Regulation (SCMR), headed by Eng. Khaled Abdelaziz, has issued new guidelines to media outlets on the portrayal of cancer, or 'oncological diseases,' in response to complaints from patients and consultation with the Ministry of Health and Population.
Under the directive, all media entities operating under Law No. 180 of 2018 must refer to cancer by its correct medical term—'oncological diseases'—and avoid euphemisms, indirect expressions, or inaccurate descriptions. Content must not sensationalise the disease, depict graphic side effects such as hair loss or physical deterioration, or seek to evoke excessive emotional sympathy.
Any representation of a cancer patient must be accompanied by written consent from the individual or their legal guardian. Media are prohibited from using personal images or information that could identify patients without permission.
The SCMR has also restricted the use of cancer-related content in fundraising campaigns. While awareness efforts and donation appeals are allowed, they must avoid emotionally manipulative narratives and strictly comply with existing fundraising guidelines. The focus should remain on treatment access and awareness rather than personal suffering.
In addition, all medical information shared with the public must be drawn from documented, credible sources, which must be clearly displayed on-screen during any broadcast.
The Council's General Department for Monitoring will supervise enforcement of these rules across media platforms. The regulations aim to uphold ethical standards, protect patient dignity, and promote accurate, respectful discourse around cancer in Egypt's media landscape.
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