
Vida Dubai Mall review: A stylish and affordable stay in the city's beating heart

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What's On
an hour ago
- What's On
New hotels in the UAE that opened in 2025: Dubai, Abu Dhabi, and beyond
Dreaming of a mini-break or a summer staycation? Whether you're looking for a sophisticated city stay or a weekend away surrounded by natural beauty, the UAE has it all. From glamping in Ras Al Khaimah's lush mangroves to a very fancy celeb hotspot by Jumeirah, there's a collection of stunning new hotels in the UAE you won't want to miss. Here are some incredible new hotels in the UAE for your next staycation… New hotels in Dubai Jumeirah Marsa Al Arab This highly anticipated hotel was always going to be amazing. It is by the Jumeirah Group after all, but when it arrived, it was so much more than anyone thought. In the shape of a boat and with direct views of the iconic Jumeirah Burj Al Arab, this hotel is a hotspot for celebrities. There is an incredible roster of 11 restaurants with cuisines like Greek, Italian, Japanese, Indian, and French. And each dining option is as gorgeous as the next. There's a gorgeous spa, four pools, and a private beach. There are also residences if you feel like living in pure luxury. Check it out here. Location: Jumeirah Opened: March, 2025 Cost: From Dhs1,661 per night @jumeirahmarsaalarab Mama Shelter When it comes to new hotels in the UAE, this is a fun one. The hotel brand landed in Dubai in January 2025, and it has been making waves ever since. The playful brand was born in Paris in 2008, and now, there are hotels all over Europe, each known for its cheeky decor and its casual, welcoming vibe. But the Dubai iteration marks the first foray into the Middle East. Room rates start from an affordable Dhs650 per room per night for the entry-level Medium Mama rooms. Members of Ennismore's Dis-loyalty membership can avail 20% off. Check it out here. Hotel: Mama Shelter Dubai Location: Business Bay Cost: From Dhs650 per night @mamashelterdubai Vida Dubai Mall Vida expanded the brand in February to include Vida Dubai Mall, and the location is a great one for both tourists and business travellers alike. With views of the Burj Khalifa and the glittering skyline of Downtown Dubai, the location is central, allowing you to visit other hotspots in Dubai at ease. There is direct access to the iconic Dubai Mall too if you fancy doing a bit of shopping. Location: Dubai Mall, Downtown Dubai Cost: From Dhs699 per night @vidahotels The newest hotels in Abu Dhabi Al Dhafra Resort, Vignette Collection One thing is for sure, Abu Dhabi does desert escapes well, and Al Dhafra is no exception. It opened in March this year, and it's been super popular ever since. Think exclusivity, tranquility, and some time away from the hustle and bustle of the city. @ New hotels in the Northern Emirates LUXEGLAMP Not particularly a hotel, but this luxury glamping spot in Umm Al Quwain could be classified as one. With separate luxury pods in a glass dome and a private plunge pool and sauna, it's camping, but way more fancy. Don't worry, there's obviously air conditioning, too. Location: Umm Al Quwain Mangroves Cost: From Dhs2,300 per night @ Rove Al Marjan Island Rove Al Marjan Island i s located on the idyllic beachfront of Al Marjan Island – the city's popular lifestyle waterfront destination. Rovers, as guests of the property are lovingly called, will enjoy the same fuss-free Rove service but with an added element of sun-kissed adventure. Location: Al Marjan Island, Ras Al Khaimah Cost: From Dhs199 per night @rovehotels Images: Archive/Provided > Sign up for FREE to get exclusive updates that you are interested in


The National
25-07-2025
- The National
From screen to plate: Creative Dubai cinema experience allows you to eat what you see across five-course menu
How many times have you watched a film and wondered what the food in a particular scene might taste like? At Teatro restaurant in Rotana Towers Dubai, Movie Eats transforms that passing thought into a cinematic dining experience. This is not just dinner and a movie; it is a curated event where each course is inspired by what appears on screen, timed to match key moments in the film. The set up When I visited, the feature was Eat Pray Love, starring Julia Roberts as Elizabeth Gilbert, a woman on a journey of self (and culinary) discovery across Italy, India and Bali. Much like the film's story, the menu moved through Italian and Indian flavours, bringing the narrative to life through taste. Setting the scene for the five-course dinner-and-show experience, a menu, cutlery and napkins are laid out before guests arrive. In keeping with a traditional cinema experience, we are initially served popcorn. On a roll My experience began with a mixed berry mojito, a light and refreshing drink reminiscent of the relaxed aperitivo scenes from the film's Italian chapter. The first course was cheese ravioli, a rich and creamy dish notable for its full flavour. The second course arrived as a larger platter combining artichoke and melon, with clam tagliatelle and Napoli pizza. Although they connected well with what we were seeing on screen, I felt the mix of dishes did not complement each other particularly well. The tagliatelle was nicely prepared, but I am not a huge fan of clams; and the pizza would have definitely benefitted from more sauce and toppings. Moving away from Italian food, we were served turkey breast slices with vegetables and gravy, presented during the film's Thanksgiving montage. The meat was tender and juicy, and felt as warm and comforting as the scene we watched. As the film moves to India and Elizabeth's journey of self-discovery begins, we were presented with an Indian dipping platter featuring sambar, daal and chutney, served with saffron basmati rice and puri. The dishes were bold and fragrant, but the spices were strong to the point of overwhelming for my palate. To finish, we were served chocolate cupcakes, which linked perfectly with the final leg of Eat Pray Love, as the characters are eating a similar dessert towards the end of the film. Behind the scenes Movie Eats launched in Dubai in November 2023. Since then, it has hosted a series of events and built a growing community of film and food lovers. Founder and chief executive Sarah Fay says the idea is rooted in her love for storytelling and sensory immersion. 'We choose films where food plays a central or memorable role in the storyline,' she tells The National. 'Our team then designs a menu that brings those dishes to life, blending storytelling with flavour to create a fully immersive dining experience.' So far, the team has featured titles such as Ratatouille, The Menu and Shrek, each matched with multicourse menus that correspond to specific scenes. Hot ticket The next screening is scheduled for October 2025, with tickets expected to be released in September. Tickets start at Dh389 for adults and Dh199 for children under 12. Screenings typically accommodate between 30 and 50 guests, which keeps the atmosphere intimate while still feeling communal. Guests are encouraged to book early as screenings tend to sell out. The Movie Eats team are currently considering expanding around the UAE. 'We're exploring opportunities to take Movie Eats to the other emirates and even internationally,' Fay says. 'We're also working on new theme nights, collaborations and possibly children's editions in the near future.' A cut above Movie Eats is a fun concept where food becomes part of the film unfolding on screen. While some dishes are more memorable than others, the attention to detail in the set up and service adds to the experience. Courses are timed and served smoothly, allowing you to stay immersed without distraction. It makes for a creative and memorable night out.


Campaign ME
21-07-2025
- Campaign ME
Franklin Templeton campaign marks 25 years, recommits to the Middle East
Franklin Templeton, a global leader in asset management, has revealed its integrated marketing campaign to mark its 25th anniversary in the Middle East. The integrated campaign was rolled out in the form of radio spots, out-of-home advertising such as on the Dubai tram, print media – including prominent regional publications such as The National, Gulf News and Khaleej Times – as well as across social media and YouTube content. Beyond highlighting the brand's presence in the UAE since 2000, and in DIFC since 2004, the campaign also aimed to reaffirm Franklin Templeton's brand promise of being 'Your trusted partner for what's ahead'. Balaji Vaidyanathan, Head of Marketing for Central & Eastern Europe, Middle East, and Africa (CEEMEA) at Franklin Templeton, said, 'This isn't just about trust; it's about looking forward and being dedicated to the future of investment in this vibrant landscape. We weren't just looking back at our history, but also as a testament to our continuous evolution and innovation within the region. Beyond celebrating our history, the campaign was about reaffirming our commitment across the Middle East.' Franklin Templeton multi-channel campaign roll out While the creatives and video content for Franklin Templeton's campaigns were produced in-house by its dedicated team, the brand partnered with specialised agencies for various aspects of the rollout. The radio spot was developed in collaboration with ARN ABC – Arabian Radio Network to ensure the message resonated effectively on air. For the highly visible tram campaign, the brand partnered with Info Media Group. 'This blend of in-house expertise and strategic agency partnerships allowed us to maintain creative control while leveraging external specialists for their specific channel proficiency,' Vaidyanathan added. The Franklin Templeton campaign leaned into a mix of channels to boost visibility, maximise impact and audience engagement. Vaidyanathan explained, 'For print media, we began by partnering with prominent regional publications such as Khaleej Times and Gulf News to secure front-page advertisements, leveraging their credibility and visibility to reach our target audience effectively.' He added, 'Our digital campaign utilised programmatic advertising on platforms such as DV360. The impressive viewability rates, significantly exceeding industry benchmarks of 50 per cent to 60 per cent, demonstrated that our ads were effectively placed and captured audience attention, successfully driving them to our dedicated campaign landing page.' Complementing this, Franklin Templeton's impact buys with Khaleej Times and The National yielded high click-through rates (CTR), indicating strong audience engagement and effective messaging. Franklin Templeton also leveraged social media, particularly LinkedIn, to publish a mix of static and video content, which also surpassed industry benchmarks for engagement, thanks in part to its employee brand ambassador programme. Vaidyanathan said, 'This initiative was designed to capture the attention of our target audience in a highly visible and memorable way within a key urban area.' He added, 'This integrated, multi-channel approach ensured that the campaign resonated across various touchpoints, significantly enhancing both our visibility and engagement with the diverse audience in the UAE and the wider region. Franklin Templeton is focusing primarily on the UAE for this campaign, given its long-standing presence and commitment to this key market. Success metrics of the campaign Franklin Templeton defined a range of metrics to define the campaign's success, which fell into three main categories. First, the brand looked at consideration metrics, which included engagement on ads – specifically click-through rates (CTR) and view-through rates (VTR) – as well as visits to the campaign page and the time spent there. This helped the brand understand how well the campaign content resonated with our audience. Vaidyanathan said, 'A key video created for YouTube captured viewers' attention, far exceeded the industry benchmark for skippable ads on YouTube, which is 40 per cent to 50 percent, demonstrating its ability to captivate viewers. The campaign also targeted financial professionals through B2B publishers such as Citywire. Additionally, we ran targeted radio ads on Dubai Eye during peak commute times and launched an out-of-home advertising initiative with a branded tram in Dubai Marina.' The brand also tracked awareness metrics, including the total number of impressions, reach, frequency, video views and circulation for print ads. These metrics gave the brand insight into how broadly the campaign was seen and how often our audience was exposed to it. 'Additionally, we monitored channel-specific metrics. For our digital campaign, this meant tracking impressions, clicks, CTR, and viewability rate for both programmatic and impact buys. On LinkedIn, we looked at impressions, CTR and VTR. On YouTube, we tracked impressions, views, and VTR. For print ads, we considered daily average circulation, total readership per copy, and opportunity to see (OTS),' Vaidyanathan added. By using these metrics, the brand aimed to reinforce Franklin Templeton's reputation as a trusted partner and leader in the Middle East's investment sector. The campaign is scheduled to run for a duration of three months, from July to September 2025.