Samsung, Apple help tablet shipments grow 15% in March quarter
India's tablet market saw a 15% surge in Q1 2025, driven by premium and 5G devices. Samsung led with a 34% share, followed by Apple at 21% and Lenovo at 19%. Xiaomi experienced the fastest growth at 59%, fueled by its premium offerings. CMR forecasts continued growth, anticipating AI features and festive promotions to further boost demand.
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New Delhi: Samsung and Apple led India's tablet market in the March quarter, marked by a 15% year-on-year increase in shipments, spurred by strong demand for premium and 5G-enabled devices from consumers and enterprises, according to CyberMedia Research (CMR). Shipments grew 13% sequentially.Samsung led with a 34% share last quarter, a 6% on-year increase. Apple followed with a 21% share, reporting an 18% growth in tablet shipments, while third-ranked Lenovo held a 19% share, notching a 31% growth.Xiaomi and OnePlus took the fourth and fifth spots, with 16% and 5% marketshare respectively. Among the top five, Xiaomi grew the fastest at 59% on-year, led by premium offerings.According to CMR, the premium tablet segment expanded by 41% on-year in the March quarter, while the 5G segment gained traction, getting a 43% share."The Indian tablet market delivered a robust performance in Q1 2025, underpinned by strong premium segment growth and rising 5G adoption," said Menka Kumari, senior analyst (industry intelligence group), CMR. "Brands like Samsung, Apple, Lenovo and Xiaomi capitalised on evolving consumer expectations with differentiated offerings across price tiers."CMR has forecast a 10-15% growth for the tablet market in 2025.'Xiaomi and Lenovo continue to anchor the value segment, though geopolitical factors may impact pricing and supply. Looking ahead, AI features and deeper ecosystem integration are expected to drive demand, especially around the admissions season, further buoyed by aggressive festive promotions," Kumari said.
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