Cheez-It releases new product fans believe is a prank 'I hope this is real'
Fans are having a hard time believing Cheez-It's new pizza with cracker-flavored crust isn't a late April Fool's prank.
The popular snack brand confirmed the release of three Original Cheez-It pizzas yesterday in an Instagram post.
The pizza is available in pepperoni, Italian four cheese, and cheddar jack supreme.
Shoppers say they have already spotted the pizza in stores, while others are still questioning the timing.
'I had to double check that it wasn't April 1st. Still not over that extra salty prank from a few years ago,' a commenter wrote.
'These releases are so crazy no wonder people think it's an April Fools joke,' another fan responded.
Food blogger Markie Devo was the first to leak the food news on March 31 and claimed it wasn't a prank after receiving a string of April Fool's Day comments.
Customers interested in trying the pizza can do so by purchasing it at a select retailer for prices ranging from $6.99 to $9.99.
The frozen pizza features a Cheez-It flavored crust that described as a 'crispy, cheesy, and square-shaped' Cheez-It cracker
The snack was created in collaboration with the frozen pizza giant Palermo Villa Inc.
Palermo's chief innovation officer Nick Fallucca described the crust as a 'crispy, cheesy, and square-shaped' Cheez-It cracker with fan-favorite toppings that complement it.
Chains offering the product now include Kroger, Wegmans, and Winn-Dixie.
Other retailers will begin selling it after the brand issues a wider pizza product rollout this summer.
Fans who believed the first-of-its-kind product is real couldn't help but notice the similarities between the pizza and Taco Bell's limited-time tostada, along with Pizza Hut's Stuffed Cheez-It Pizza.
The similarities didn't stop them from admitting that the new frozen pizza felt like a 'dream come true.'
'This just confirms that I will eat cheez-its in all possible ways,' a person wrote, adding they thought the pizza looked 'very good.'
'Just when I thought cheez-it couldn't get any better,' another shopper wrote.
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