Olympic organisers win 2032 trademark battle with local council
The Brisbane 2032 Organising Committee and Logan City Council both applied to IP Australia to claim variations of 'Logan 2032' as a trademark earlier this year.
Logan 2032 is one of 14 location-based trademarks the organising committee is trying to protect, along with others such as Cairns 2032, Toowoomba 2032 and Rockhampton 2032 – all locations where Olympic and Paralympic competition is to be held. Brisbane 2032 was granted protection in January 2023.
The council, meanwhile, sought to trademark a nondescript 'LOGAN2032' logo, in the same font as its main corporate branding.
The council's application was made on April 29, with the organising committee's application 13 days later on May 12 – an application IP Australia examiner Lucy Raftery cited in her initial rejection of the organising committee's request.
'I have considered the differences between the trade marks, this being the lack of space between Logan and 2032 in the earlier trade mark. These differences, however, in the context of the goods and services claimed, are not sufficient to prevent confusion in the marketplace,' Raftery wrote in IP Australia's June 17 letter to Allens Patent & Trade Mark Attorneys, who were representing Brisbane 2032.
'As such, consumers are likely to assume that the goods and services provided under your trade mark and the earlier trade marks come from the same, or related, trade source.'
Losing that administrative race had the potential to derail the organising committee's plans, but a Logan City Council spokeswoman confirmed the municipality would withdraw its bid.
'Council initially lodged an application earlier this year to safeguard the term for potential future promotional use, and to help position the city's interests in the lead-up to the Brisbane 2032 Olympic and Paralympic Games,' she said.
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