New airline takes flight at Ford Airport with $49 nonstop trip to North Carolina
Avelo Airlines on Friday announced it is now flying out of the Ford Airport, beginning with a twice-weekly direct flight to Raleigh-Durham International Airport in North Carolina. In June, Avelo will also add a route to Lakeland International Airport in Florida. Both flights will fly out on Mondays and Fridays.
Avelo is offering one-way fares from Grand Rapids to North Carolina for $49, but with some caveats: That price is available for flights between Sept. 5 and Sept. 29, and it must be booked by May 30. Still, one-way fares currently appearing on the website range from $39 to $119.
Allegiant offers $42 rates for two new nonstop flights from Ford Airport
'We're excited to welcome Avelo Airlines,' Gerald R. Ford International Airport Authority President and CEO Tory Richardson said in a release. 'These routes give West Michigan travelers convenient access to Raleigh-Durham's thriving tech and research triangle, and to the sunshine and family-friendly attractions of Central Florida.'
Ford Airport has been touting its direct flight options as it works to add more. It currently has direct flights to almost 40 destinations, including both seasonal and year-round flights. Allegiant Air on Thursday added a nonstop flight to Myrtle Beach, South Carolina, and on Friday added a nonstop flight to Jacksonville, Florida. Earlier this month, Delta Air Lines announced it is adding a nonstop flight to Orlando starting in December.
The airport has also been working to add a federal inspection station, which will make way for international direct flights, like a potential nonstop flight to Cancun.
GR direct to Cancun? What it takes to add a new nonstop flight
The airport, which saw a record-breaking 4.17 million passengers in 2024, is in the midst of a major $600 million project called Elevate. Crews are building a consolidated car rental facility and working on the terminal enhancement project, which will relocate ticket counters. The air traffic control tower is set to be relocated and a new parking garage is set to be built.
In 2023, the airport opened a newly expanded Concourse A. Other recent additions include an indoor animal relief area and a sensory room, along with several food and beverage options.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Forbes
11-08-2025
- Forbes
The Art Of The Portfolio Career
Marian Evans, Managing Director at Elevate BC Ltd. The 'portfolio career,' once a niche path favored by creatives and consultants, is rapidly becoming a strategy for ambitious professionals navigating an increasingly fluid world of work. For some, it's a necessity born from pressures or shifting sectors. For others—like myself—it's a deliberate and long-standing choice. A portfolio career is a strategic approach to professional development. It's when individuals curate a mix of part-time roles, consulting engagements and entrepreneurial ventures. It's a means of diversifying skills, income and impact. From a young age, I found myself drawn to side ventures—what we now call 'side hustles'—and that curiosity has never left me. Over 25 years, despite having a corporate career, I've also founded businesses, served on boards, made direct investments and advised growth-stage companies. While the terrain has shifted over the decades, the fundamental challenge has remained the same: How do you lead a multifaceted professional life without losing your edge or burning out? I don't believe you can truly manage time—not in the literal sense. Time moves forward regardless of how many productivity tools or color-coded calendars we use. What you can manage is your energy, attention and priorities. These are the currencies of a successful portfolio career. Here are the disciplines that I have found keep me grounded and performing at a high level. They're as much about sustaining resilience as productivity. 1. Operate On Priorities, Not Noise One of the hardest but most important skills I've learned is to be selective. Early in my career, I said "yes" far too often. Sometimes out of politeness, sometimes out of fear that a better opportunity wouldn't come along. In a world of perpetual connectivity, the temptation to always be available is strong. But availability is not the same as effectiveness. I've learned to be decisive about what deserves my attention and, more importantly, what doesn't. That means saying "no," often. Not rudely but firmly and with purpose. Every 'yes' is a trade-off. The clearer you are about your goals and values, the easier it becomes to prioritize with intention. 2. Protect The Early Hours I guard my mornings religiously. This is when I tackle the most cognitively demanding work—strategic planning, writing and complex decision-making. In a portfolio career, where context-switching is constant and demands are diverse, preserving windows of deep focus is not just useful—it's essential. For me, the early hours offer clarity before the day fragments. Everyone has a different rhythm. The key is to identify your most productive window—and defend it. 3. Design Your Week With Intent If your calendar is running you, you're not leading—you're reacting. The difference between sustainable output and exhaustion often comes down to how you structure your time. I batch similar tasks together to reduce cognitive switching, build in meeting-free days where possible and ensure I've allocated time not just for delivery but for thinking. Strategy requires space. Creativity requires silence. In a world that rewards busyness, carving out that space is an act of leadership. 4. Prioritize Recovery And Reflection This might be the most undervalued aspect of high performance. Many professionals still associate rest with indulgence or idleness. I used to be one of them. But high performance—across any discipline—is unsustainable without recovery. Stamina in business, like in sport, depends on how well you recharge. These days, I protect time for sleep, movement and reflection with the same rigor I bring to board meetings or investment decisions. I've learned that clarity rarely comes in chaos. Stepping back isn't a retreat—it's a strategic pause. A Sustainable Model For The Future Of Work? So, is the portfolio career a future model or a personal indulgence? For me, it's pragmatic and purposeful but also lucrative. It offers autonomy, intellectual variety and resilience. It allows for cross-pollination—skills and insights from one sector often strengthen performance in another. It satisfies my entrepreneurial spirit without requiring me to fit into a single professional box. But it's not easy. It requires strong internal systems, clear external boundaries and the discipline to prioritize impact over activity. Above all, it demands a continual recalibration of what success looks like—not just in financial terms but in personal fulfilment and contribution. Not everyone wants to live this way. But for those of us who do, it's not about doing more—it's about doing the right things, in the right way, at the right time. I'm still refining. There's no perfect formula. But these principles have helped me build a life that feels aligned, expansive and deeply satisfying. And if you're exploring this path yourself—whether you're stepping down from an executive role, branching into non-executive work, launching a business or investing in others—ask yourself this: What structures, rituals and disciplines will you need to thrive? Because a portfolio career, done well, isn't chaotic. It's intentional. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


UPI
05-08-2025
- UPI
For America's 35M small businesses, tariff uncertainty hits hard
As of 2023, of those U.S. companies that import goods, more than 97% were small businesses. For these companies, tariff uncertainty is paralyzing. Photo by Elevate/ Pexels Imagine it's April 2025 and you're the owner of a small, but fast-growing, e-commerce business. Historically, you've sourced products from China, but the president just announced tariffs of 145% on these goods. Do you set up operations in Thailand -- requiring new investment and a lot of work -- or wait until there's more clarity on trade? What if waiting too long means you miss your chance to pull it off? This isn't a hypothetical -- it's a real dilemma faced by a real business owner who spoke with one of us over coffee this past spring. And she's not alone. As of 2023, of those U.S. companies that import goods, more than 97% of them were small businesses. For these companies, tariff uncertainty isn't just frustrating -- it's paralyzing. As a family business researcher and former deputy administrator of the U.S. Small Business Administration and entrepreneur, we hear from a lot of small-business owners grappling with these challenges. And what they tell us is that tariff uncertainty is stressing their time, resources and attention. The data backs up our anecdotal experience: More than 70% of small-business owners say constant shifts in trade policy create a "whiplash effect" that makes it difficult to plan, a recent national survey showed. Unlike larger organizations with teams of analysts to inform their decision-making, small-business owners are often on their own. In an all-hands-on-deck operation, every hour spent focusing on trade policy news or filling out additional paperwork means precious time away from day-to-day, core operations. That means rapid trade policy shifts leave small businesses especially at a disadvantage. Planning for stability in an uncertain landscape Critics and supporters alike can agree: The Trump administration has taken an unpredictable approach to trade policy, promising and delaying new tariffs again and again. Consider its so-called "reciprocal" tariffs. Back in April, Trump pledged a baseline 10% tariff on imports from nearly everywhere, with extra hikes on many countries. Not long afterward, it hit pause on its plans for 90 days. That period just ended, and the administration followed up with a new executive order July 31 naming different tariff rates for about 70 countries. The one constant has been change. This approach has upended long-standing trade relationships in a matter of days or weeks. And regardless of the outcomes, the uncertainty itself is especially disruptive to small businesses. One recent survey of 4,000 small-business owners found that the biggest challenge of tariff policies is the sheer uncertainty they cause. This isn't just a problem for small-business owners themselves. These companies employ nearly half of working Americans and play an essential role in the U.S. economy. That may partly explain why Americans overwhelmingly support small businesses, viewing them as positive for society and a key path for achieving the American dream. If you're skeptical, just look at the growing number of MBA graduates who are turning down offers at big companies to buy and run small businesses. But this consensus doesn't always translate into policies that help small businesses thrive. In fact, because small businesses often operate on thinner margins and have less capacity to absorb disruptions, any policy shift is likely to be more difficult for them to weather than it would be for a larger firm with deeper pockets. The ongoing tariff saga is just the most recent example. Slow, steady policies help small-business owners Given these realities, we recommend the final negotiated changes to trade policy be rolled out slowly. Although that wouldn't prevent businesses from facing supply chain disruptions, it would at least give them time to consider alternate suppliers or prepare in other ways. From the perspective of a small-business owner, having that space to plan can make a real difference. Similarly, if policymakers want to bring more manufacturing back to the United States, tariffs alone can accomplish only so much. Small manufacturers need to hire people, and with unemployment at just over 4%, there's already a shortage of workers qualified for increasingly high-skilled manufacturing roles. Making reshoring a true long-term policy objective would require creating pathways for legal immigration and investing significantly in job training. And if the path toward reshoring is more about automation than labor, then preparing small-business owners for the changes ahead and helping them fund growth strategically will be crucial. Small businesses would benefit from more government-backed funding and training. The Small Business Administration is uniquely positioned to support small firms as they adjust their supply chains and manufacturing -- it could offer affordable financing for imports and exports, restructure existing loans that small businesses have had to take on, and offer technical support and education on new regulations and paperwork. Unfortunately, the SBA has slashed 43% of its workforce and closed offices in major cities including Atlanta, Chicago, Denver, New Orleans and Los Angeles. We think this is a step in the wrong direction. Universities also have an important role to play in supporting small businesses. Research shows that teaching core management skills can improve key business outcomes, such as profitability and growth. We recommend business and trade schools increase their focus on small firms and the unique challenges they face. Whether through executive programs for small-business owners or student consulting projects, universities have a significant opportunity to lean into supporting Main Street entrepreneurs. Thirty-five million small businesses are the engine of the U.S. economy. They are the job creators in cities and towns across this country. They are the heartbeat of American communities. As the nation undergoes rapid and profound policy shifts, we encourage leaders in government and academia to take action to ensure that Main Streets across America not only endure but thrive. The authors would like to thank Gretchen Abraham and Matt Sonneborn for their support. Peter Boumgarden is a professor of family enterprise at Washington University in St. Louis and Dilawar Syed is an associate professor of instruction, Department of Business, Government and Society at the University of Texas at Austin This article is republished from The Conversation under a Creative Commons license. Read the original article. The views and opinions in this commentary are solely those of the authors.


Associated Press
04-08-2025
- Associated Press
Elevate Patient Financial Solutions Announces Strategic Investment from Audax Private Equity and Parthenon Capital
SPRING, Texas--(BUSINESS WIRE)--Aug 4, 2025-- Elevate Patient Financial Solutions ('Elevate' or the 'Company'), a leading provider of front-end eligibility and enrollment and back-end revenue cycle management ('RCM') technology and services, announced a strategic investment from Audax Private Equity ('Audax') and Parthenon Capital ('Parthenon'), two private equity firms with a long history of supporting innovative healthcare businesses. The investment will provide Elevate with additional resources and capital to support key growth initiatives and future acquisitions seeking to enhance its value proposition to hospital and health system clients. 'We are thrilled to partner with the Audax and Parthenon teams as we move into this next chapter in Elevate's evolution,' said Mike Shea, Elevate's CEO. 'Both firms bring deep experience in building healthcare businesses, and we are excited by the alignment in the go-forward strategic vision for Elevate. We look forward to pursuing innovative ways to deliver more value-added capabilities and support our clients as they navigate an ever-changing market environment.' With a diverse suite of front-end eligibility and enrollment, back-end complex claims, revenue integrity, and patient pay solutions, Elevate will focus on continuing to strengthen existing front-end and back-end RCM technology and services, while adding new complementary solutions that can support operating performance of hospitals and health systems. Adam Abramson, a Partner at Audax said, 'Elevate has established itself as an industry-leader in front-end eligibility and enrollment with a growing presence in back-end revenue cycle management solutions, serving some of the largest hospitals and health systems across the country. We believe the Company is well-positioned to continue to deliver a strong front-end and back-end value proposition to clients, while continuing to expand in other high-value RCM services and technology that can deliver tangible value to its hospital and health system clients.' Dan Killeen, a Partner at Parthenon said, 'We are entering a critical time for hospitals and health systems as they look to navigate significant regulatory changes that will impact the coverage of patients across the country. Elevate is a strategic partner to its provider clients and we are excited to support the Company as it continues to pursue its mission of ensuring hospitals and health systems are able to provide care to those patient populations who need it most.' Robert W. Baird served as financial advisor to Elevate, and Goodwin Procter LLP served as legal counsel, while Kirkland & Ellis served in the same capacity to Audax and Parthenon. Audax is investing in Elevate through its Flagship strategy. The transaction closed on July 31, 2025. About Elevate A trusted partner for more than 40 years, Elevate delivers market-leading RCM solutions to hospitals and health systems nationwide. Elevate provides best-in-class services and innovative, specialized technology to address the most complex challenges of the revenue cycle. Services include Medicaid Eligibility and Disability Enrollment, Third Party Liability, Workers' Compensation, Veterans Affairs, Out-of-State Eligibility, Denials Management, Extended Business Office Engagements, including A/R Services, Low Balance Insurance Follow up, Zero Balance Payment Recovery, and Legacy Receivables, and Self-Pay/Early Out Billing and Collections. Learn more at About Audax Private Equity Headquartered in Boston, with offices in San Francisco, New York, London and Hong Kong, Audax Private Equity manages three strategies: its Flagship and Origins private equity strategies, seeking control buyouts in the core middle and lower middle markets, respectively, and its Strategic Capital strategy that provides customized equity solutions to PE-backed portfolio companies to help drive continued growth. With approximately $19 billion of assets under management as of March 2025, over 290 employees, and 100-plus investment professionals, Audax has invested in over 175 platforms and more than 1,400 add-on acquisitions since its founding in 1999. Through our disciplined Buy & Build approach, across six core industry verticals, Audax seeks to help portfolio companies execute organic and inorganic growth initiatives with the aim of fueling revenue expansion, optimizing operations, and significantly increasing equity value. For more information, visit or follow us on LinkedIn. About Parthenon Parthenon Capital is a leading growth-oriented private equity firm with offices in Boston, San Francisco, and Austin. Parthenon utilizes niche industry expertise and a deep execution team to invest in growth companies in service and technology industries. Parthenon seeks to be an active and aligned partner to management, either through recapitalization transactions or by backing new executives. Parthenon has particular expertise in financial and insurance services, healthcare and technology services, but seeks any service, technology, or delivery business with a strong value proposition and proprietary know-how. For more information, visit View source version on CONTACT: Molly Fazio Kloos, Parthenon Capital 617-960-4012 [email protected] KEYWORD: UNITED STATES NORTH AMERICA TEXAS INDUSTRY KEYWORD: PROFESSIONAL SERVICES HEALTH OTHER PROFESSIONAL SERVICES TECHNOLOGY OTHER TECHNOLOGY OTHER HEALTH FINANCE SOURCE: Parthenon Capital Copyright Business Wire 2025. PUB: 08/04/2025 10:24 AM/DISC: 08/04/2025 10:25 AM