TikTok users can now save songs directly to SoundCloud
TikTok users will now be able to save tracks they discover straight to their SoundCloud app. On Wednesday, the two companies announced they're partnering to expand an existing TikTok feature that was previously available to users of music streaming platforms like Apple Music and Spotify.
The 'add to music app' button appears when a TikTok user clicks on an audio track added to a video. Saved songs are automatically added to a TikTok playlist on users' default music streaming service. The integration streamlines a process many TikTok users do organically: find new music on the video app. The 'add to music app' feature is an easy way for listeners to take their discoveries off the app (and for artists, especially indie musicians, to grow their fanbase beyond just passive TikTok listeners).
Over the past five or so years, TikTok has proved to be a powerful driver of pop music — not just for emerging artists but also for household names. Artists plan and unveil TikTok-specific marketing to hype up their new music and older songs get a second wind as a new audience on social media discovers their work. Even Taylor Swift recognizes she needs her music on the platform: last year, as TikTok's licensing deal with Universal Music Group expired and spiraled into a nasty back and forth, UMG artists' music was pulled from the video platform. Swift's music reappeared before a deal was publicly announced (and just in time to promote her upcoming album). There was even a Billboard TikTok chart ranking the app's hits, though it was short-lived; the chart was discontinued earlier this year.
TikTok says that since rolling out the 'add to music app' feature last year, songs have been saved more than a billion times. The SoundCloud integration begins rolling out today to all users.
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