Range Rover SV Masara Edition launched in India at ₹4.99 crore. Restricted to only 12 units
Bringing its second India-exclusive special edition to the market, JLR has launched the new Range Rover SV Masara Edition, priced at ₹ 4.99 crore (ex-showroom). The new Range Rover SV Masara Edition is developed for India by Land Rover's Special Vehicle Operations (SVO) division and takes inspiration from the rare blue sapphire found in the Himalayas. This is the brand's second India-exclusive edition after the Range Rover SV Ranthambore Edition launched last year, and much like the former, the new Masara Edition will be restricted to just 12 units.
Range Rover SV Masara Edition: What's Special?
The new Masara Edition traces its origins to the blue sapphire found in the Himalayas. Masara translates to sapphire in Sanskrit, further establishing its India connect. The luxury SUV sports a special satin-finish blue paint hue that looks fantastic, and is complemented by the silver chrome and Corinthian Bronze accents on the grille, bumpers, and sides. The 'SV' badging across the exterior ensures it tells you this is a special Range Rover. The Masara Edition rides on 23-inch diamond-cut alloy wheels finished in silver and bronze, with black brake calipers. The cabin gets the blue and cream colour scheme with ash veneer and ceramic white finish all across, including specially embroidered seats inspired by the blue sapphire
The cabin also continues the blue theme and features a blue and cream dual-tone finish, with seats upholstered in premium perlino leather and complemented by a light cream ash burr veneer and a white ceramic finish. The special edition features embroidered seats that mimic the design of the sapphire, while personalised scatter cushions are available in a contrasting colour option. The scuff plates on all four doors adorn the 'SV Bespoke' branding, as well as the 'Masāra' Edition' and '1 of 12' designation. The Masara Edition comes with all the bells and whistles including a refrigerator, electrically operable tray table and cupholders, a panoramic sunroof, reclining and massaging rear seats, and more
Based on the Range Rover SV, you get all the niceness of the special luxury SUV, including the electrically operable tray table, the rear seat entertainment package, a refrigerator between the second row seats, and electrically deployable cupholders. You also get the 12.3-inch digital instrument console, a 13.1-inch touchscreen infotainment system, a panoramic sunroof, a Meridian sound system, wireless charging, and more. On the safety front, the Range Rover SV packs multiple airbags, ESC, a 360-degree camera, advanced driver assistance systems and more. Range Rover SV Masara Edition: Specifications
Powering the Range Rover Masāra Edition is the 4.4-litre V8 turbocharged petrol engine tuned for 607 bhp and 750 Nm of peak torque, paired with an 8-speed automatic transmission that sends power to all four wheels. This behemoth of an SUV can sprint from 0-100 kmph in 4.5 seconds, while being equally capable off-road with a water-wading depth of 900 mm. The Range Rover SV Masara Edition arrives in India from the UK as a full import
In terms of competition, the new Range Rover SV takes on the Mercedes-Maybach GLS, Bentley Bentayga, and Rolls-Royce Cullinan. However, the new Masara Edition gets an edge in terms of exclusivity, in a space that's already made for some highly exclusive individuals. JLR India says that nearly all 12 models have been booked.
Check out Upcoming Cars in India 2024, Best SUVs in India.
First Published Date: 01 Jun 2025, 12:50 PM IST
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
2 hours ago
- Time of India
Balaji to drive JLR deep into group growth plans
Tata Motors group CFO PB Balaji 's elevation as Jaguar Land Rover CEO comes with a clear mandate: tighten the balance sheet, inject a strong focus on winning customers, and make the iconic British automaker more agile in responding to demand-supply volatility in the global automotive market. His appointment signals a strategic reset by Tata Motors, aimed at integrating JLR more deeply into the group's broader growth plans. JLR is key to Tata's ambitions, contributing 71 per cent to the Mumbai-based automaker's total revenue and 79 per cent of operating profit. Executives close to the developments said both the internal combustion engine (ICE) and electric vehicle segments are currently at an inflection point globally, requiring diligent focus from a strategic viewpoint for Tata. 'The mandate will keep evolving over a period of time,' an executive said. Balaji, who had joined Tata Motors from Hindustan Unilever in 2017, has been handpicked by Tata Sons to drive tighter operational discipline and rewire JLR's leadership mindset to make it less insular. Insiders say the earlier UK-led leadership operated in a siloed, culturally inward-looking manner, often disconnected from the group's strategic objectives. 'It didn't operate as a Tata company, seeing the Tatas as a shareholder and not the owner,' said another executive familiar with the leadership transition. Tata Group did not comment. Balaji has been a director on the board of JLR since 2017, developing an equation with the automaker's senior leadership team and management, people said. This would be useful as he takes over the mantle at JLR which is facing mounting product and financial pressures. The maker of Range Rover and Defender SUVs has warned of lower profitability and near-zero free cash flow this financial year, from £1.4 billion last year. Slowdown in China, its single-largest market, and higher tariffs on US vehicle imports are expected to drag operating margins to 5-7 per cent from 8.4 per cent last year, well below its long-term 15 per cent target. Though some industry watchers question whether Balaji, often labelled as a 'numbers guy', has the brand instincts to lead a maker of high-end luxury cars , those close to the group believe his deep consumer insight and diverse experience, especially from his time at Unilever, positions him well in the new role. 'He understands how to read the consumer, even in premium segments,' a person said, adding Balaji's strength lies in driving transformation without losing sight of the market pulse. Since mid-2024, JLR has been navigating turbulent waters with a mix of mounting sales pressure and weakening consumer demand. The decision to phase out Jaguar's ICE lineup in preparation for a fully-electric relaunch in 2026 also fuelled a drastic sales drop. By April 2025, Jaguar sales in Europe plunged from its peak years of 2018. Meanwhile, in North America, external forces added to JLR's woes. A newly imposed 25 per cent US tariff on imported vehicle delivered a heavy blow to sales in that region.
Economic Times
3 hours ago
- Economic Times
Tata Motors names PB Balaji as new Jaguar Land Rover CEO to drive strategic reset and enhance profitability
Tata Motors group CFO PB Balaji's elevation as Jaguar Land Rover CEO comes with a clear mandate: tighten the balance sheet, inject a strong focus on winning customers, and make the iconic British automaker more agile in responding to demand-supply volatility in the global automotive market. ADVERTISEMENT His appointment signals a strategic reset by Tata Motors, aimed at integrating JLR more deeply into the group's broader growth plans. JLR is key to Tata's ambitions, contributing 71% to the Mumbai-based automaker's total revenue and 79% of operating profit. Executives close to the developments said both the internal combustion engine (ICE) and electric vehicle segments are currently at an inflection point globally, requiring diligent focus from a strategic viewpoint for Tata. 'The mandate will keep evolving over a period of time,' an executive said. ADVERTISEMENT Balaji, who had joined Tata Motors from Hindustan Unilever in 2017, has been handpicked by Tata Sons to drive tighter operational discipline and rewire JLR's leadership mindset to make it less insular. Insiders say the earlier UK-led leadership operated in a siloed, culturally inward-looking manner, often disconnected from the group's strategic objectives. 'It didn't operate as a Tata company, seeing the Tatas as a shareholder and not the owner,' said another executive familiar with the leadership transition. ADVERTISEMENT Tata Group did not comment. Balaji has been a director on the board of JLR since 2017, developing an equation with the automaker's senior leadership team and management, people would be useful as he takes over the mantle at JLR which is facing mounting product and financial pressures. The maker of Range Rover and Defender SUVs has warned of lower profitability and nearzero free cash flow this financial year, from £1.4 billion last year. ADVERTISEMENT Slowdown in China, its singlelargest market, and higher tariffs on US vehicle imports are expected to drag operating margins to 5-7% from 8.4% last year, well below its long-term 15% some industry watchers question whether Balaji, often labelled as a 'numbers guy', has the brand instincts to lead a maker of high-end luxury cars, those close to the group believe his deep consumer insight and diverse experience, especially from his time at Unilever, positions him well in the new role.'He understands how to read the consumer, even in premium segments,' a person said, adding Balaji's strength lies in driving transformation without losing sight of the market pulse. ADVERTISEMENT Since mid-2024, JLR has been navigating turbulent waters with amix of mounting sales pressure and weakening consumer demand. The decision to phase out Jaguar's ICE lineup in preparation for a fully-electric relaunch in 2026 also fuelled a drastic sales drop. By April 2025, Jaguar sales in Europe plunged from its peak years of in North America, external forces added to JLR's woes. A newly imposed 25% US tariff on imported vehicles—affecting UK-built Range Rovers and Slovakian Defenders—delivered a heavy blow to sales in that region. Meanwhile, as JLR unveiled its rebranding effort, traditional buyers voiced concern over the brand's future direction. Many viewed Jaguar's reduced lineup as lacking the core strengths seen in German rivals like BMW, Audi, and Mercedes-Benz. JLR's shift to battery-powered vehicles also came at a time of slow consumer shift to electric vehicles. Competing brands like Porsche and Aston Martin began expanding their hybrid and petrol vehicle lineup to tide through the slowdown in EVs. Still, there were bright spots. In India, JLR bucked the global trend, surging past Audi to become one of the country's top three luxury carmakers, posting a 40% sales surge in FY25. The brand continues to trail Mercedes-Benz and BMW, but the Indian market offered a rare success story amid broader declines.
&w=3840&q=100)
Business Standard
19 hours ago
- Business Standard
Mahindra CEO backs India's trade stance amid ongoing US tariff tensions
Mahindra Group CEO and MD Anish Shah has expressed confidence in the government's handling of trade talks with the US, saying he was hopeful of a strong and positive outcome for the country from the dialogue. With just a day left before his 25 per cent reciprocal trade tariffs take effect, US President Donald Trump is doubling down on his threat to impose even higher duties on India, accusing it of funding Vladimir Putin's war in Ukraine through continued purchases of Russian oil. "For us, it is not very material," he said on the impact of US tariffs on the Mahindra group," said Shah in an interview with PTI Videos. Shah, who leads the USD 25 billion SUVs-to-software conglomerate, said the Indian government has always kept the overall interest of the country in mind and operated in a way that could get a good solution. Indian officials continue to negotiate with the US for a bilateral trade deal by October/November and see the higher duties on the country's exports to the US as a temporary measure until such a pact is nailed. US tariffs are a lesser worry compared to geopolitical upheaval witnessed in the last few years that worried India Inc "a lot" more, Shah said. "Based on everything I've seen, our government do, they've always kept the overall interest of India in mind and operated in a way where they can get good solutions. So, I have full confidence that this will be resolved and it will settle down to something that will be a very strong outcome, strong positive outcome," he said. "I have a lot of confidence, and I'm really not too worried about it," he said. "There are multiple other things on the geopolitical front over the last few years that we worried about a lot. I would not put this in that." First semiconductor shortage and now restrictions on rare earth magnets are the geopolitical challenges he was referring to. Shah asserted that the overall relationships between India and the US, "are very strong, and everything will continue to be so". He cited the example of the recently signed India-UK FTA as an example of how the government "has done a really nice job." The FTA balances "a large number of things," enabling Indian companies to export a lot more to the UK across multiple sectors while also opening up the domestic market to products from Britain. While Trump calls India among the world's most protectionist countries, the Commerce Ministry last week reiterated that New Delhi was committed to a "fair, balanced and mutually beneficial deal," but that it will also "secure" its "national interest." On Monday, the Ministry of External Affairs stated that India was being unfairly singled out for its Russian oil purchases, pointing out that both the US and the European Union continue to trade with Moscow despite the ongoing war in Ukraine.
