Eva Longoria follows ‘Welcome to Wrexham' script as she tries to boost Liga MX's Necaxa

Los Angeles Times

13 hours ago

Her name was etched in the memory of millions thanks to her role as Gabrielle Solís in 'Desperate Housewives,' a series that established Eva Longoria as one of the most influential Latina actresses in Hollywood.
She went on to become a producer, director, entrepreneur, activist and, in recent years, an investor in the world of sports, where she has earned the nickname 'La Patrona' — or 'The Boss' in English — which easily could be the title of a Mexican soap opera.
After more than two decades of credits and awards earned in the entertainment industry, Longoria has shifted her focus. Today, her role as 'La Patrona' of Liga MX team Club Necaxa draws on her family's roots, her passion for storytelling and her commitment to giving Mexico visibility in the world.
Her involvement was not limited to serving on Necaxa's board of directors as a celebrity investor. From the beginning, she knew she wanted to tell a story. Inspired by Rob McElhenney and Ryan Reynolds' 'Welcome to Wrexham' docuseries, she decided to produce the the docuseries 'Necaxa,' which premiered on Aug. 7 on FX. Cameras take viewers behind the scenes, follow along on road trips and offer an intimate look at the soccer team.
Few could have imagined a Mexican American actress would become the leading front office voice for a historic Mexican soccer club, whose home stadium — Estadio Victoria — is located in the city of Aguascalientes in north-central Mexico.
In 2021, Longoria joined a group of investors who acquired 50% ownership of the team. McElhenney, the actor best known for the TV show 'It's Always Sunny in Philadelphia,' and Reynolds, who turned the mercenary Deadpool into one of the most beloved antiheroes in the Marvel universe, later joined the ownership group.
While restoring Necaxa to prominence in Liga MX was only a business and creative venture, it also had a deep personal component. Longoria grew up in Texas watching sports with her father, Enrique Longoria Jr.
'My dad can't believe it. He doesn't believe I'm 'La Patrona,'' Longoria told L.A. Times en Español. 'I'll always be his little girl. ... But I love sports because of my dad. My dad always watched the Dallas Cowboys, the Spurs, the Texas Rangers. ... Every sport, I watched with him. I love sports because of the drama, the excitement, the ups and downs.'
In 2020, McElhenney and Reynolds acquired Wrexham AFC, a Welsh team that had been stuck in the National League — the fifth division of English soccer — since 2008. The team has steadily climbed the ranks to reach the Championship, just one step away from the top division, the Premier League.
Although promotion and relegation is no longer used in Liga MX, Longoria aspires to see Necaxa's 'Rayos' return to prominence in the Mexican soccer playoffs and is therefore seeking to mirror what her colleagues achieved with Wrexham AFC while flying the flag for her Mexican roots.
'This opportunity came from a group of investors who called me and asked if I wanted to be part of this project in the Mexican league. When they explained to me that the league has a huge audience, because there is so much beauty and talent coming out of Mexico, I decided to go for it,' said Longoria, who grew up in Corpus Christi, Texas, but now primarily splits her time between homes in Mexico and Spain. 'I invested in the Necaxa team because I saw a great opportunity, not only as a business venture, but also as a great way to showcase Mexico and the most passionate sport in this beautiful country, to put Mexico on the map.
'When I have the opportunity to put Mexico or Mexicans on the map, I will always do so. Whether I'm producing or directing, that's my philosophy in storytelling. That's why I wanted to do this with the docuseries because I knew there was a story there that we had to tell.'
Despite her ambition and determination, her first visit to Aguascalientes was fraught with uncertainty.
'I was very anxious and afraid because I am a woman, I am Mexican American,' she said. 'I didn't know if they would welcome me with open arms, but the truth is that they have welcomed me with open arms and I have been impressed by the local support.'
Although filming the docuseries is as important as any of her other projects, her work also involves finding the formula to return Necaxa to the prominence it had in the 1990s when it won its only three championships in the first division.
Her power as an international star has allowed her enter the locker room, which is considered a sacred space in the world of soccer.
After watching her confidently enter spaces around the club, the players dubbed her 'La Patrona.'
'It's a lot to manage a soccer club, behind the scenes, behind the docuseries,' Longoria said. 'We're so lucky to have access to the locker rooms, to go home with them. For me, it's very important to have everything in one series, because I want the world to see it all. It's not just about points and games; you're talking about real lives.'
Longoria has also become a bridge between cultures and markets. As co-owner and original investor in Angel City FC in the National Women's Soccer League, she recognizes the differences between soccer in the United States and Mexico. That experience, coupled with her connection to McElhenney and Reynolds, has shaped a broader vision.
'Here in Necaxa, there's a saying: 'If there's no suffering, it's not Necaxa.' I'm explaining this saying to them, because the fans have embraced the idea that you have to suffer to win,' she said. 'Rob and Ryan know a little bit about this, and we wanted to explore that idea in the series.'
Diego González, Necaxa's head of media relations, said Longoria's arrival marked a turning point for the club.
'It's something unexpected, something surprising to have something like this with Necaxa and Aguascalientes,' he said of the docuseries. 'It's seeing inside Club Necaxa. Getting to know not only the player, but the people, the city ... lots of emotions, lots of feelings that represent what soccer is and how it's lived in Necaxa.'
Opening the doors to the cameras was not easy, according to González, but Longoria's presence made it possible.
'It's something that is highly respected, that intimacy of the locker rooms, the training camps, the trips. The players had to get used to it, but the professionalism of the club and the production team helped. You'll notice it in the series: it feels so natural because that's how it was,' said González, whom the players call 'Sheldon' because of his resemblance to the character Sheldon Cooper from the sitcom 'The Big Bang Theory.'
He describes Longoria's relationship with the team as close and genuine.
'When she arrived in Aguascalientes, she showed herself as she is, even nervous, but without wanting to impose anything,' González said. 'That naturalness helped the players feel comfortable. You don't know how to treat a superstar, but she gives you the confidence to approach her and talk about anything.'
The influence of Longoria, McElhenney and Reynolds has gone beyond the locker room. They have put Necaxa on the international map.
'The most visible thing is the international showcase they can give you,' González said. 'Necaxa was already known for its soccer merits, but now you have fans of Rob, Ryan, Eva, even Wrexham. A whole range of important possibilities has opened up for us, and that's thanks to them.'
This article first appeared in Spanish via L.A. Times en Español.