Jonathan Anderson takes the reins at Dior: The fashion house's bold new era begins

Economic Times

03-06-2025

Jonathan Anderson becomes the creative director at Dior. He will oversee womenswear, menswear, haute couture, and accessories. Anderson replaces Maria Grazia Chiuri. He previously worked at JW Anderson and Loewe. His first Dior collection will debut at Paris Fashion Week on June 27. The fashion world anticipates Anderson's innovative vision for the brand. Dior expects a renaissance under his leadership.
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In a move that's set the fashion world abuzz, Dior has handed the keys to its legendary atelier to none other than Jonathan Anderson , the Northern Irish designer celebrated for his boundary-pushing vision and fearless creativity. At just 40, Anderson steps into the role of creative director for both womenswear, menswear, haute couture, and accessories, a historic first since the days of Monsieur Dior himself.Anderson's appointment marks the end of Maria Grazia Chiuri 's nearly decade-long tenure as Dior's first female creative director, a period defined by feminist-leaning collections and memorable runway moments. Now, Anderson, already a household name thanks to his work at JW Anderson and his transformative decade at Loewe , is poised to write a new chapter for the storied French maison.'It is an honor to be joining such a deeply historic and emotionally resonant house,' Anderson shared in a statement. 'Dior has existed long enough to be a testament to the strength of dreaming. My dream is to carry that dream—bravely, honestly, and without apology.' Delphine Arnault, Chairperson and CEO of Dior, echoed the excitement, calling Anderson 'a designer of rare instinct and intelligence' and praising his vision for craft, innovation, and storytelling.Fashion insiders are already speculating about what Anderson's Dior will look like. Will he reinvent the iconic Bar Jacket with a modern, sculptural twist? Could haute couture become more fluid, breaking free from traditional gender lines? 'He's not afraid to take risks,' fashion critic Sarah Mower noted. 'And that's what Dior needs.'Anderson's debut collection for Dior is slated to premiere at Paris Fashion Week on June 27, an event already billed as the hottest ticket in town. With the fashion industry hungry for reinvention—and Dior's sales dipping by 5% in early 2025—Anderson's appointment feels less like a changing of the guard and more like a full-blown renaissance for the brand.One thing's for sure: with Jonathan Anderson at the helm, Dior's future is anything but predictable—and that's exactly what makes it so exciting.