
CABSAT returns for 31st edition alongside Integrate Middle East 2025
CABSAT and Integrate Middle East will be key events for broadcast and Pro AV professionals, featuring 450 exhibitors showcasing innovations over three days.
CABSAT and Integrate Middle East (Integrate ME) will return in 2025, taking place from May 13 to 15 at the Dubai World Trade Centre (DWTC). These flagship events will once again bring together industry leaders from the media, content, broadcast, Pro AV and technology sectors to explore the latest innovations shaping the future of these industries.
Celebrating its 31st edition, CABSAT is set to be more influential than ever, with over 450 exhibitors and an expected 18,000 attendees. As the premier event in the Middle East for content, broadcast, satellite, media and entertainment, it will serve as a hub for industry professionals to connect, exchange insights, and discover emerging technologies driving transformation.
Notable exhibitors at CABSAT 2025 include first-time participants Nordlys and Stype, alongside returning industry leaders such as First Gulf Company, Akratek and Advanced Media Trading. A highlight of the event will be the Content Congress, featuring over 150 global speakers discussing topics like AI in the Middle East media industry, esports broadcasting and the rising prominence of the Arab box office. This year's theme, 'Where Insights Ignite Change—Shaping the New Narrative of Media for the 21st Century,' will set the stage for in-depth discussions on the future of broadcast and content creation.
CABSAT will also provide hands-on experiences through workshops, product demonstrations and technology masterclasses, offering attendees opportunities to engage with buyers, showcase their innovations and lead industry advancements. The event will continue to focus on three key pillars—Creativity, Connectivity and Consciousness—to foster a collaborative and forward-thinking media and entertainment community.
Co-located with CABSAT, Integrate Middle East will return for its third edition, highlighting the rapidly evolving Pro AV and media technology industries. As the only regional event dedicated exclusively to Pro AV, it will showcase the latest advancements in IoT, AI-driven technologies, digital signage and immersive audiovisual solutions. The event will demonstrate how these innovations enhance communication across sectors such as education, entertainment, hospitality and retail.
New exhibitors, including IPS Mena and Hohem Tech, will make their debut at Integrate ME 2025, while leading brands like Unilumin, Godox, Neewer and Leyard will return to showcase their latest products. The event will also feature specialised workshops, seminars and product launches, providing industry professionals with insights into the latest market trends and best practices.
The Middle East Pro AV market is projected to grow at a CAGR of 6.9% from 2023 to 2030, reaching USD 22.7m. The increasing demand for wireless Pro AV equipment is expected to drive further growth, creating new opportunities for businesses in the region.
The co-location of CABSAT and Integrate Middle East offers opportunities for cross-industry collaboration. By bringing together experts and stakeholders from the media, broadcast, satellite and Pro AV industries, these events will facilitate networking, knowledge exchange, and business partnerships that will shape the future of the industry.
As the entertainment industry worldwide is expected to generate USD 2.6tn in revenue by 2025, with further expansion projected to reach USD 4.41bn by 2030, CABSAT and Integrate ME 2025 stand as vital events to explore new business avenues and foster innovation.
Speaking about the event, Alex Nicholl, Vice President of New Industries at DWTC, said: 'CABSAT and Integrate Middle East have firmly established themselves as key platforms for professionals, innovators, and industry leaders to connect, collaborate, and shape the future of the media, broadcast, satellite, and Pro AV industries. With these sectors evolving at an unprecedented pace, this year's edition will highlight the groundbreaking technologies and emerging trends that are redefining content creation, distribution, and immersive experiences. We look forward to welcoming global experts, exhibitors, and attendees to these events that promise to drive innovation, foster partnerships, and open new business avenues.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Broadcast Pro
29-05-2025
- Broadcast Pro
Ventum Tech and Disguise announce strategic GCC partnership
The partnership was announced during the Open House Demo Experience in Doha, a two-day event showcasing real-time XR and broadcast demonstrations featuring Disguise and Stype. Ventum Tech, a Doha-based system integrator operating across the Middle East and specialising in AV, lighting, immersive technologies, and ELV systems, has announced a strategic partnership with global media and entertainment platform Disguise, focused on expanding real-time content technologies across the GCC region. Doha-based systems integrator Ventum Tech has announced a strategic partnership with global media technology company Disguise, aimed at accelerating the adoption of real-time content solutions across the Gulf Cooperation Council (GCC) region. The collaboration was officially unveiled during an industry Open House in Doha, held in partnership with Stype, a provider of real-time camera tracking systems. The event attracted more than 120 curated professionals from the broadcast, design, and creative sectors, including major regional broadcasters such as Al Jazeera TV, beIN Sports and Qatar TV. Attendees experienced live demonstrations of advanced media workflows, including real-time 3D content creation, XR production, and dynamic content management—all powered by Disguise technology and integrated by Ventum Tech. Speaking about the collaboration, Ben Gunkel, EMEA Broadcast Sales Manager at Disguise, said: 'The Middle East is rapidly embracing immersive content technologies and showing a bold vision. Partnering with Ventum Tech enables us to deliver scalable, real-time solutions that empower regional broadcasters and creatives.' The Open House marked a milestone in Ventum Tech's mission to bring global-standard technologies to the region. Tarek Mrad, Managing Partner at Ventum Tech, added: 'This partnership with Disguise is a natural alignment of vision. We're opening up new dimensions for broadcasters, producers, consultants, and designers across the region.' Over 120 curated attendees — from media, production, and creative sectors — explored how technologies from Disguise and Stype are reshaping storytelling across industries.


Broadcast Pro
18-05-2025
- Broadcast Pro
Eutelsat, Rotana and Vestel launch targeted advertising on satellite TV
The platform's multi-solution architecture allows broadcasters to either manage ad scheduling themselves or opt for a streamlined, automated process. Satellite operator Eutelsat has teamed up with Rotana Media Services and consumer electronics giant Vestel to introduce geographic-based targeted advertising for satellite television channels. The partnership, unveiled at CABSAT 2025, aims to transform Free-to-Air (FTA) broadcasting by enhancing monetisation through precise audience targeting. Building on the success of its servicewhich has already improved the way FTA viewers discover and engage with contentEutelsat is now reengineering delivery, playout and reporting mechanisms across mass-market satellite receivers. This new strategy is designed to accelerate the adoption of targeted advertising to 35m households in the MENA region within five years, from a total audience of 66m households currently served by the Eutelsat-Nilesat 7/8°West orbital position. Re-engineering delivery, playout and reporting mechanisms of mass market satellite receivers, Eutelsat and partners are driving the rapid rollout of satellite-targeted advertising to tens of millions of satellite households within a five-year timeframe. A multi-solution architecture will give broadcasters complete control to schedule and trigger advertising, or a managed approach for those who prefer to minimise the technical and administrative details. Aymeric Genty, President of the Eutelsat Video Business Unit, commented: 'Targeted advertising multiplies the revenue potential of each ad minute. Most advertisers are interested in the specific market segments that they are targeting. This enables broadcasters to expand their number of advertisers. Its a win-win solution that generates more revenue through satellite television. The advertising opportunities on satellite are huge. There are 66 million households in MENA watching TV at the Eutelsat-Nilesat 7/8°West video neighbourhood. Our goal is to activate targeted ads for 35m of them within five years.' Nezar Nagro, President of Rotana Media Services, added: 'RMS operates at the intersection of premium content, advanced ad technology, and deep regional market expertise. With established offices in Saudi Arabia, the UAE and Egypt, we are uniquely positioned to unlock advertiser demand within local markets, enabling brands to target audiences with precision and scale. 'As advertisers increasingly demand proof of performance, our focus is also on enabling reliable return channel data from connected devices to validate ad delivery and audience engagement. This data layer is critical to building trust and accountability in a satellite-based targeting ecosystem. Coupled with geographic ad insertion, it opens the door to scalable, market-specific monetisation on linear TV, a transformation that brings the efficiencies and precision of digital into the satellite environment. Were excited to partner with Eutelsat and Vestel to help realise this evolution.' At?nç Ö?üt, Deputy General Manager of Vestel Consumer Electronics Product Management, stated: 'As a leading TV manufacturer, we are committed to enhancing the user experience by providing smarter and more intuitive access to content. Our collaboration with Eutelsat to integrate functionality directly into our TVs is a significant step forward – offering consumers easier channel navigation and an enriched, dynamic programme guide. In addition, while most of our Smart TVs already support targeted advertising through internet-based IPTV environments, bringing this capability to satellite broadcasting has remained a challenge – until now. This advancement opens up new and exciting opportunities for personalised advertising on satellite TV, a breakthrough that will transform advertising monetisation in this space. We are delighted to be working with Eutelsat to lead this innovation.'


Broadcast Pro
17-05-2025
- Broadcast Pro
Quadsat and Arabsat sign MoU on spectrum and antennas
As part of the collaboration, Quadsat will create dedicated test and measurement protocols tailored specifically for Arabsat, along with a standard test report format, enhancing both consistency and reliability in antenna performance verification. Quadsat, a provider of UAV-based antenna testing and RF measurement solutions, has entered into a strategic partnership with Arabsat, the satellite operator in the MENA region. The two companies signed a Memorandum of Understanding (MoU) at CABSAT 2025, outlining plans to collaborate on advanced spectrum management and antenna qualification technologies. The partnership aims to define clear protocols for selecting antenna vendors that meet Arabsats stringent performance standards, validate new antenna installations, and maintain and calibrate existing ground infrastructure. It will also support the detection and geolocation of unauthorised or interfering signals across Arabsats satellite fleet. With the satellite communications environment becoming increasingly complex, Arabsat sees this agreement as a critical step in ensuring optimal performance of its network. The operator intends to use Quadsats innovative testing solutions to evaluate flat panel antennas for multi-orbit operations and develop a data-driven system for vendor assessment. The collaboration will help Arabsat maintain the integrity and reliability of its services by streamlining antenna testing and promptly identifying sources of interference. Alsuwaidan, Senior Vice President & Chief Technical Officer, Arabsat, commented: 'As the satellite environment becomes more and more complex, it is increasingly important for us, as operators, to ensure maximum performance from the equipment across our network. By partnering with Quadsat, we are able to conduct advanced measurements and simulation validation for Flat Panel Antennas for multi-orbit, create a data-driven vendor selection and evaluation process, as well as being able to easily and efficiently identify unwanted signals on our satellites. This will help us to continue delivering a world-class performance for our customers.' Joakim Espeland, CEO, Quadsat, added: 'Arabsats commitment to this MoU is testament to its mission to deliver reliable and high-quality satellite capacity to a diverse customer base. With this partnership, we are making it easier for Arabsats customers to perform standardised test and qualification procedures, making it quicker for them to get online, whilst helping to ensure the network remains error-free.' As part of this partnership, Quadsat will develop a specific Arabsat test and measurement procedure, as well as a standard Arabsat test report format to ensure repeatability and good transparency in the antenna performance parameters that are most essential to Arabsat.