Latest news with #CABSAT2025
Broadcast Pro
18-05-2025
- Business
- Broadcast Pro
Eutelsat, Rotana and Vestel launch targeted advertising on satellite TV
The platform's multi-solution architecture allows broadcasters to either manage ad scheduling themselves or opt for a streamlined, automated process. Satellite operator Eutelsat has teamed up with Rotana Media Services and consumer electronics giant Vestel to introduce geographic-based targeted advertising for satellite television channels. The partnership, unveiled at CABSAT 2025, aims to transform Free-to-Air (FTA) broadcasting by enhancing monetisation through precise audience targeting. Building on the success of its servicewhich has already improved the way FTA viewers discover and engage with contentEutelsat is now reengineering delivery, playout and reporting mechanisms across mass-market satellite receivers. This new strategy is designed to accelerate the adoption of targeted advertising to 35m households in the MENA region within five years, from a total audience of 66m households currently served by the Eutelsat-Nilesat 7/8°West orbital position. Re-engineering delivery, playout and reporting mechanisms of mass market satellite receivers, Eutelsat and partners are driving the rapid rollout of satellite-targeted advertising to tens of millions of satellite households within a five-year timeframe. A multi-solution architecture will give broadcasters complete control to schedule and trigger advertising, or a managed approach for those who prefer to minimise the technical and administrative details. Aymeric Genty, President of the Eutelsat Video Business Unit, commented: 'Targeted advertising multiplies the revenue potential of each ad minute. Most advertisers are interested in the specific market segments that they are targeting. This enables broadcasters to expand their number of advertisers. Its a win-win solution that generates more revenue through satellite television. The advertising opportunities on satellite are huge. There are 66 million households in MENA watching TV at the Eutelsat-Nilesat 7/8°West video neighbourhood. Our goal is to activate targeted ads for 35m of them within five years.' Nezar Nagro, President of Rotana Media Services, added: 'RMS operates at the intersection of premium content, advanced ad technology, and deep regional market expertise. With established offices in Saudi Arabia, the UAE and Egypt, we are uniquely positioned to unlock advertiser demand within local markets, enabling brands to target audiences with precision and scale. 'As advertisers increasingly demand proof of performance, our focus is also on enabling reliable return channel data from connected devices to validate ad delivery and audience engagement. This data layer is critical to building trust and accountability in a satellite-based targeting ecosystem. Coupled with geographic ad insertion, it opens the door to scalable, market-specific monetisation on linear TV, a transformation that brings the efficiencies and precision of digital into the satellite environment. Were excited to partner with Eutelsat and Vestel to help realise this evolution.' At?nç Ö?üt, Deputy General Manager of Vestel Consumer Electronics Product Management, stated: 'As a leading TV manufacturer, we are committed to enhancing the user experience by providing smarter and more intuitive access to content. Our collaboration with Eutelsat to integrate functionality directly into our TVs is a significant step forward – offering consumers easier channel navigation and an enriched, dynamic programme guide. In addition, while most of our Smart TVs already support targeted advertising through internet-based IPTV environments, bringing this capability to satellite broadcasting has remained a challenge – until now. This advancement opens up new and exciting opportunities for personalised advertising on satellite TV, a breakthrough that will transform advertising monetisation in this space. We are delighted to be working with Eutelsat to lead this innovation.'
Broadcast Pro
17-05-2025
- Business
- Broadcast Pro
Quadsat and Arabsat sign MoU on spectrum and antennas
As part of the collaboration, Quadsat will create dedicated test and measurement protocols tailored specifically for Arabsat, along with a standard test report format, enhancing both consistency and reliability in antenna performance verification. Quadsat, a provider of UAV-based antenna testing and RF measurement solutions, has entered into a strategic partnership with Arabsat, the satellite operator in the MENA region. The two companies signed a Memorandum of Understanding (MoU) at CABSAT 2025, outlining plans to collaborate on advanced spectrum management and antenna qualification technologies. The partnership aims to define clear protocols for selecting antenna vendors that meet Arabsats stringent performance standards, validate new antenna installations, and maintain and calibrate existing ground infrastructure. It will also support the detection and geolocation of unauthorised or interfering signals across Arabsats satellite fleet. With the satellite communications environment becoming increasingly complex, Arabsat sees this agreement as a critical step in ensuring optimal performance of its network. The operator intends to use Quadsats innovative testing solutions to evaluate flat panel antennas for multi-orbit operations and develop a data-driven system for vendor assessment. The collaboration will help Arabsat maintain the integrity and reliability of its services by streamlining antenna testing and promptly identifying sources of interference. Alsuwaidan, Senior Vice President & Chief Technical Officer, Arabsat, commented: 'As the satellite environment becomes more and more complex, it is increasingly important for us, as operators, to ensure maximum performance from the equipment across our network. By partnering with Quadsat, we are able to conduct advanced measurements and simulation validation for Flat Panel Antennas for multi-orbit, create a data-driven vendor selection and evaluation process, as well as being able to easily and efficiently identify unwanted signals on our satellites. This will help us to continue delivering a world-class performance for our customers.' Joakim Espeland, CEO, Quadsat, added: 'Arabsats commitment to this MoU is testament to its mission to deliver reliable and high-quality satellite capacity to a diverse customer base. With this partnership, we are making it easier for Arabsats customers to perform standardised test and qualification procedures, making it quicker for them to get online, whilst helping to ensure the network remains error-free.' As part of this partnership, Quadsat will develop a specific Arabsat test and measurement procedure, as well as a standard Arabsat test report format to ensure repeatability and good transparency in the antenna performance parameters that are most essential to Arabsat.
Leaders
15-05-2025
- Business
- Leaders
Saudi Broadcasting Authority, Media Forum Participate in CABSAT 2025 in Dubai
The Saudi Broadcasting Authority, in collaboration with the Saudi Media Forum, participated in the CABSAT 2025 international exhibition held in Dubai. Their presence featured an interactive pavilion that highlighted the dynamic transformation of the Saudi media sector. This participation reflects Saudi Arabia's dedication to staying at the forefront of the global media production landscape. It aimed to explore cutting-edge advancements in broadcasting and content technology, while also fostering engagement with international media companies and institutions. The initiative also supports the promotion of the Saudi Media Forum and its flagship event, the Future of Media Exhibition (FOMEX), which serves as a global platform for dialogue, innovation, and knowledge exchange in the media industry. As part of the event, the Saudi Media Forum organized a strategic meeting that convened prominent international media leaders to discuss pivotal trends shaping the future of the industry. Moreover, key topics included electronic archiving, production and post-production workflows, multilingual broadcasting, over-the-top (OTT) streaming, and the integration of social media into modern broadcasting ecosystems. Related Topics: SAUDIA and Saudi Broadcasting Authority Sign MoU to Launch Quality Initiatives AI League: Saudi Arabia Revolutionizes Sports with Tech-based Competition Discover 'Symphony': First Documentary Film about Saudi Pro League Saudi Media Forum Concludes, Announces Award Winners Short link : Post Views: 24 Related Stories
Broadcast Pro
15-05-2025
- Business
- Broadcast Pro
CABSAT 2025 continues to set stage for disruptive innovation
AI-driven breakthroughs and next-gen technologies poised to transform media and entertainment as disruptive innovations revealed on second day of CABSAT. CABSAT 2025, the Middle East's premier broadcast, satellite and content event, has continued to lead the charge in technological disruption and innovation. On its second day, the event showcased a wave of AI-driven breakthroughs and next-generation technologies that are redefining the future of broadcasting, media production and entertainment. Now in its 31st edition, CABSAT is taking place from May 13 to 15 at the Dubai World Trade Centre, drawing together more than 700 top-tier brands from around the world. The event serves as a showcase for cutting-edge developments in artificial intelligence, automation, virtual reality and content marketing. A standout feature of the show was the unveiling of more than 10 new AI and automation-powered products, ranging from fully automated audiovisual and broadcasting systems to advanced LED/LCD display screens, innovative studio camera setups, and state-of-the-art wireless transmission technologies. Among the most talked-about reveals was Costanza AI by SI Media—a highly advanced broadcast automation system that incorporates speech-to-text conversion, facial recognition, and object identification capabilities. Explaining the product, Paolo Favaro, EMEA Sales Manager, said: 'We are proud to launch our cutting-edge 'Costanza AI' solution at CABSAT 2025. The technology marks a groundbreaking advancement in broadcast automation, as it can seamlessly automate speech-to-text, facial recognition and object identification, further enhancing the efficiency of media workflows. 'In an industry where precision and speed are paramount, our solution empowers broadcasters to lower operational costs and maximise their production capabilities. Through its diverse capabilities ranging from AI-powered metadata generation to live content analysis, 'Costanza AI' holds the potential to elevate benchmarks of excellence in smart broadcasting.' AI-powered solutions took centre stage at CABSAT, with another reveal coming from Zheng Yanwei, Product Manager from Zooxer Tech, who launched a new fully automated studio camera equipment at the exhibition. Yanwei commented: 'We are thrilled to introduce the 'Gazelle' studio camera crane, an innovation designed to positively transform automated camera movement in the industry. The equipment leverages cutting-edge AI and neural network technology to ensure unparalleled precision in body capture, even in dynamic and crowded environments. As the premier media event in the region, CABSAT is the perfect platform to unveil this breakthrough, highlighting our commitment to revolutionising smart camera technology.' While sports took place across the halls of CABSAT, discussions at the show's Content Congress conference turned to next-gen sports broadcasting. The MENA sports media rights market is on a rapid growth trajectory, projected to reach $6.5bn by 2027 at a 9.2% CAGR, driven by digital transformation and fan demand for immersive experiences. A dedicated session moderated by Vijaya Cherian (CPI Pro Media), featured Anurag Dahiya (International Cricket Council), Marc Segar (NEP Group) and Sunil Joy (evision by e&) shared groundbreaking insights on monetising next-gen sports broadcasting through emerging technologies and fan-centric innovations and explored how emerging technologies and streaming platforms are reshaping sports media, with a focus on the MENA region's evolving landscape. Vijaya Cherian, Editorial Director, CPI Pro Media, stated: 'Streaming and emerging technologies are reshaping how fans, particularly Gen Z, connect with sports like cricket, creating more personalised, immersive, and inclusive experiences. With advancements in AI, AR, and machine learning driving rapid change, the real potential lies in purposeful execution, addressing challenges like piracy, and keeping pace with the shifting expectations of a global audience.' Day two of the event also featured insights from other influential figures in the industry, including Heba Korayem, Founder of the CoProduction Salon; Manoj Mathew, Director of Dubai Studios at Dubai Media Inc; Shadi Nashwan, CEO and Co-Founder of PIXITOON; and Zbigniew Pruski, VP of Commercial Partnership for CEE & MENAT at BBC Studios. The Co-Production Salon itself boasted a 90% re-participation rate, underscoring its role in forging impactful industry collaborations and opening new avenues for content partnership. Furthermore, CABSAT's on-site virtual production studio offers filmmakers and directors an avenue to create new worlds and explore their visions on the show floor. By combining practical sets and props with virtual backgrounds, the studio presents unlimited possibilities for artists to create freely by leveraging a highly adaptive and intelligent system.
Mid East Info
14-05-2025
- Business
- Mid East Info
AI-powered breakthroughs and next-gen technologies set to elevate the media and entertainment sector as disruptive innovations revealed on second day of CABSAT
B2B broadcast and technology event CABSAT 2025 continues to set the stage for disruptive innovation, as its second day saw the unveiling of AI-powered breakthroughs and next-gen technologies shaping the future of broadcasting, media production and entertainment industries. The 31 st edition of the event, which takes place from May 13 to 15, 2025, at the Dubai World Trade Centre, united 700 industry-leading brands, showcasing groundbreaking innovations in AI, automation, VR, and more, in broadcasting, media production, and content marketing. There were more than 10 launches of AI and automation-focused products at CABSAT, which ranged from fully automated AV/broadcast solutions to best-in-class LED/LCD screen technologies, studio camera solutions and revolutionary wireless transmitters. One of the standout innovations unveiled at the show was the highly sophisticated, AI-driven broadcast solution, Costanza AI by SI Media. WHAT IS THIS? Explaining the product, Paolo Favaro, EMEA Sales Manager, said: 'We are proud to launch our cutting-edge 'Costanza AI' solution at CABSAT 2025. The technology marks a groundbreaking advancement in broadcast automation, as it can seamlessly automate speech-to-text, facial recognition and object identification, further enhancing the efficiency of media workflows. 'In an industry where precision and speed are paramount, our solution empowers broadcasters to lower operational costs and maximise their production capabilities. Through its diverse capabilities ranging from AI-powered metadata generation to live content analysis, 'Costanza AI' holds the potential to elevate benchmarks of excellence in smart broadcasting.' AI-powered solutions took centre stage at CABSAT, with another ground-breaking reveal coming from: Zheng Yanwei, Product Manager from Zooxer Tech, who launched a new fully automated studio camera equipment at the exhibition, said: 'We are thrilled to introduce the 'Gazelle' studio camera crane, an innovation designed to positively transform automated camera movement in the industry. The equipment leverages cutting-edge AI and neural network technology to ensure unparalleled precision in body capture, even in dynamic and crowded environments. As the premier media event in the region, CABSAT is the perfect platform to unveil this breakthrough, highlighting our commitment to revolutionising smart camera technology.' While sports took place across the halls of CABSAT, discussions at the show's Content Congress conference turned to next-gen sports broadcasting. The MENA sports media rights market is on a rapid growth trajectory, projected to reach $6.5 billion by 2027 at a 9.2% CAGR, driven by digital transformation and fan demand for immersive experiences. A dedicated session moderated by Vijaya Cherian (CPI Pro Media), featured Anurag Dahiya (International Cricket Council), Marc Segar (NEP Group), and Sunil Joy (evision by e&) shared groundbreaking insights on monetising next-gen sports broadcasting through emerging technologies and fan-centric innovations and explored how emerging technologies and streaming platforms are reshaping sports media, with a focus on the MENA region's evolving landscape. Vijaya Cherian, Editorial Director, CPI Pro Media, said: 'Streaming and emerging technologies are reshaping how fans, particularly Gen Z, connect with sports like cricket, creating more personalized, immersive, and inclusive experiences. With advancements in AI, AR, and machine learning driving rapid change, the real potential lies in purposeful execution, addressing challenges like piracy, and keeping pace with the shifting expectations of a global audience.' Other key speakers discussing media trends and advancement on day two included Heba Korayem, Founder, CoProduction Salon; Manoj Mathew, Director – Dubai Studios, Dubai Media Inc; Shadi Nashwan, CEO / Co-Founder, PIXITOON along with Zbigniew Pruski, VP, Commercial Partnership, CEE & MENAT, BBC Studios. With an impressive 90 per cent re-participation rate, the Co-Production salon reflected its significant role in fostering high-impact partnerships, unlocking new market opportunities, opening new avenues for collaboration. Furthermore, CABSAT's on-site virtual production studio offers filmmaker and directors an avenue to create new worlds and explore their visions on the show floor. By combining practical sets and props with virtual backgrounds, the studio presents unlimited possibilities for artists to create freely by leveraging a highly adaptive and intelligent system. As AI continues to transform the global media landscape, CABSAT 2025 has emerged as a leading platform for innovation by unveiling dynamic trends shaping the future of content creation and production technology. About CABSAT: With a history of over 30 years, CABSAT is the only specialised event that draws more than 14,000 business professionals from the MEASA region's media, content, and digital industries. Over the years, the event has welcomed the highest number of regional attendees, including engineers, system integrators, and broadcasters from the content creation, broadcast, and satellite industries, as well as content buyers, sellers, producers, and distributors. In line with its vision to provide a platform for business, networking, and knowledge sharing for the MEASA region's media markets, CABSAT continues to work with innovative content creators, producers, broadcast technology providers, and content delivery companies to identify traits of success that will fuel the growth of the industry. About Dubai World Trade Centre: A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region's leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation, and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region's growth story with an estimated total economic output of AED 200 billion, attracting over 30 million business visitors to Dubai over the past four decades.
