Malaysians trust media more while consumer boycott hits confidence survey
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The media industry rose by four points to 52 last year in the survey by Ipsos measuring the most trusted corporations and institutions in
Malaysia
Noting the decline in the trust of Malaysians in various industries, Evelyn Tan, the interim country director of the market researcher, said on Thursday: 'However, there are bright spots. The media industry is a notable exception, showing increased trust levels.'
According to the Ipsos Malaysia Trust Track 2024 survey, overall trust across all industries declined by seven points last year after 'three years of stability' between 2021 and 2023.
Tan said the lower reading was partly due to a series of boycotts against some companies in Malaysia.
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A pro-Palestinian boycott of companies perceived to be supporting Israel in its war in Gaza - particularly US fast food and coffee chain brands – in the Muslim-majority country since last year has led to a steep decline in their revenue.
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