Skoda expands in the UAE with dual showroom openings in Abu Dhabi and Dubai
Abu Dhabi, UAE – Skoda is accelerating its growth in the UAE with the launch of two new flagship showrooms—one located on Airport Road in Abu Dhabi and another set to open soon on Sheikh Zayed Road in Dubai. This expansion brings European-engineered excellence and a digital-first customer experience to more drivers across the emirates.
The new showrooms mark a significant step forward in Skoda's regional strategy, aiming to triple sales volume in the UAE over the next five years. This follows three consecutive years of annual double-digit growth in Abu Dhabi, driven by increasing demand for European quality, cutting-edge technology, and exceptional value.
Designed around an immersive and intuitive retail model, each showroom spans over 1,000 square meters and is built to elevate the automotive experience. Customers will have access to the full Skoda range - from the popular New Octavia and All-new Kodiaq to the compact yet versatile Kushaq - all underpinned by 130 years of European manufacturing heritage. With the UAE's dual demand for sedans and SUVs, Skoda's line-up is well-positioned to meet evolving market preferences.
Emre Dogueri, General Manager of Skoda at Ali & Sons, said: 'Skoda is redefining the automotive retail experience in the UAE. These new showrooms not only highlight our ambition for growth but also reflect the value, engineering excellence, and customer focus that define our brand. We bring the quality and technology of a global powerhouse with the added advantage of outstanding affordability.'
Beyond sales, the new facilities are designed to support the full ownership journey, including integrated used car displays and access to Skoda's comprehensive aftersales offerings. This includes a dedicated service network across Mussafah, Abu Dhabi, Al Ain, Deira, Dubai, and a new flagship service center under construction in Al Quoz, Dubai. All Škoda cars now come with attractive packages that include a factory warranty, roadside assistance, and a complimentary service plan.
The Dubai showroom is set to open in July, with further expansion plans in Sharjah and the Northern Emirates under development.
Contact
Claire Jackson
Ali & Sons
Claire.jackson@ali-sons.com
Abdullah Sallam
Account Manager
Houbara Communications
abdullah.sallam@houbaracomms.com
About Škoda Auto
is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
currently offers its customers twelve passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq.
delivered over 926,000 vehicles to customers around the world in 2024.
has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
is part of the Brand Group CORE – the organisational merger of the Volkswagen Group's volume brands – to achieve joint growth and to significantly increase the overall efficiency of the five volume brands
independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
employs approximately 40,000 people globally and is active in around 100 markets.
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