New Peppa Pig themed food to be sold in supermarkets within days

Scottish Sun

20-05-2025

Peppa fans can now learn their ABCs at the dinner table
FOOD FRENZY New Peppa Pig themed food to be sold in supermarkets within days
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PEPPA Pig fans can soon tuck into a brand-new treat as themed alphabet pasta is set to land in supermarkets within days.
The tasty launch, created by Icefresh Foods, is based in Aylsham, Norfolk, and features 100 per cent durum wheat pasta shaped like letters – designed to help little ones learn while they munch.
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The letter-shaped pasta encourages kids to form simple words and phrases, all while enjoying one of their favourite characters
Credit: Icefresh Foods
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Viewers were shown the first snap of the newborn piglet, named Evie
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Peppa and George are reportedly over the moon about their new sibling
The dry pasta, styled like classic alphabetti spaghetti, will sell for £1.49 per 500g bag and aims to make mealtimes more fun and educational.
Food bosses behind the new product say it's a playful way for children to engage with learning at the dinner table.
The letter-shaped pasta encourages kids to form simple words and phrases, all while enjoying one of their favourite characters.
Jill Leigh, marketing manager at Icefresh, said: 'The NHS advises that in the first five years of your child's life, their brain develops faster than at any other time, and you should make the most of every moment by making eye contact, chatting and engaging with what they're interested in.
'Everyday moments, like meals, playing and having fun, help your child to learn new words, put sentences together and practise having conversations.
'We are delighted to be launching these Peppa Pig learning pasta shapes to bring fun, story adventures, and most of all, tasty pasta to family mealtimes.'
Sally Carnota from Hasbro, which owns the rights to Peppa Pig, added: 'Imagine the delight as children connect letter shapes and start to spell out their first words.
"It's a natural, engaging and imaginative way to foster early literacy.'
The new pasta joins a long line of Peppa-themed merchandise, from books to toys and even theme parks, all part of a billion-pound brand that shows no signs of slowing down.
Parents will be able to spot the colourful Peppa Pig-branded packaging in the pasta aisle, and it's expected to become a household favourite among families with young children.
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It's another clever way to blend fun with learning – and a sure-fire way to keep kids entertained at the table, even for fussy eaters.
The launch also comes at a time of celebration in Peppa's world, as fans welcomed the birth of Mummy Pig's third baby on Good Morning Britain.
Viewers were shown the first snap of the newborn piglet, named Evie, and were told she will make her debut in a brand-new episode, Peppa Meets The Baby, airing May 30.
The new arrival has added even more excitement for fans, just as the pasta hits shelves.
And with Peppa and George reportedly over the moon about their new sibling, the whole piggy family is celebrating, both on screen and in the kitchen.