Devyani International launches first New York Fries store in India
Devyani International Ltd. (DIL), a prominent player in India's quick service restaurant (QSR) sector, has introduced the New York Fries (NYF) brand to the Indian market. The first NYF outlet in India is now operational at the Chhatrapati Shivaji Maharaj International Airport in Mumbai. This marks the beginning of NYF's expansion into India, bringing with it a menu that reflects its established global identity.
Founded in 1983 in Canada, New York Fries has built a reputation for quality through its focus on real ingredients and a consistent cooking approach. The brand is known for its three-stage cooking process, which results in fries that are made from whole, skin-on potatoes, hand-cut and prepared fresh for every order. This process aims to deliver fries that are crisp and golden with each serving.
The Indian menu retains several of NYF's core offerings, including Classic Fries and Hot Dogs, as well as more indulgent items like Loaded Fries and Loaded Hot Dogs. In addition to these, the brand has tailored its offerings for the Indian market by introducing a selection of pure vegetarian dishes. These items have been developed to cater to local preferences while maintaining the core taste and quality standards associated with the brand globally.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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