logo
Amiseq's Z‑Deploy to streamline, accelerate cybersecurity solutions; opens Dubai office

Amiseq's Z‑Deploy to streamline, accelerate cybersecurity solutions; opens Dubai office

Tahawul Tech18-07-2025
With its new AI-powered platform and regional hub, Amiseq aims to redefine cybersecurity deployments and deepen its footprint across the Middle East and beyond.
Amiseq, a global IT services company at the forefront of cybersecurity and intelligent automation, has marked a major milestone with the launch of its new regional office in Dubai and the introduction of its pioneering zero-touch deployment platform, Z-Deploy. Designed to streamline and accelerate the implementation of cybersecurity solutions, Z-Deploy promises to cut deployment times drastically—from days to hours—while ensuring consistency across cloud, hybrid, and even air-gapped environments. Nilesh Jadhav, CEO & Co-Founder of Amiseq, shares with Tahawultech.com insights on the significance of the Dubai expansion, the innovation journey behind Z-Deploy, and the company's ambitious roadmap for global growth.
Interview excerpts:
What does the inauguration of your new office represent for the company's growth and presence in the region?
The opening of our new office in Dubai is a pivotal moment in Amiseq's journey. It symbolizes our long-term commitment to the Middle East and our confidence in the region's digital transformation momentum. This space is more than just a workplace—it's a regional innovation hub designed to bring us closer to our clients, accelerate collaboration, and scale our operations to meet growing demand.
What inspired the development of Z-Deploy, and what key problems does it aim to solve for your customers?
Z-Deploy was born from a clear market need. Our clients were facing significant delays and resource constraints when deploying cybersecurity solutions. The process was often manual, time-consuming, and dependent on certified engineers. We envisioned Z-Deploy as a zero-touch, intelligent automation platform that could eliminate these bottlenecks, enabling faster, more secure, and scalable deployments across complex IT environments.
How does Z-Deploy enable faster and more efficient deployment processes across modern IT environments?
Z-Deploy leverages AI-driven orchestration to automate the entire deployment lifecycle—from configuration to validation—across cloud, on-prem, hybrid, and even air-gapped environments. It reduces deployment time from days to hours, ensures consistency, and minimizes human error. For example, we've successfully reduced the deployment time for a market leader with a Vulnerability Management solution from five days to under two hours.
What was the role of your in-house team in developing Z-Deploy, and how does this reflect your approach to innovation?
Z-Deploy is a 100% in-house innovation, developed by our Intelligent Automation team. From ideation to MVP and go-live, every milestone was achieved internally. This reflects our belief in cultivating homegrown talent and fostering a culture of ownership and experimentation.
'Our agile development approach ensured rapid iteration, scalability, and alignment with real-world customer needs.'
Following this launch, what future plans do you have for expanding your technology offerings and regional footprint?
This launch is just the beginning. We're actively expanding Z-Deploy's capabilities to support a broader range of enterprise applications and cybersecurity tools. Regionally, we're scaling our presence in EMEA, APAC and North America, with new offices and strategic hires already in motion. Our roadmap includes deeper OEM integrations, enhanced analytics, and AI-powered decision support—ensuring we continue to deliver transformative value to our clients worldwide.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

UAE's Advertiser Permit to boost content creators' credibility, drive sector growth
UAE's Advertiser Permit to boost content creators' credibility, drive sector growth

Al Etihad

time25 minutes ago

  • Al Etihad

UAE's Advertiser Permit to boost content creators' credibility, drive sector growth

1 Aug 2025 00:10 MAYS IBRAHIM (ABU DHABI)Content creators in the UAE have started applying for the Advertiser Permit launched on Wednesday, embracing it as a crucial step towards legal clarity and professional recognition in the fast-growing content by the UAE Media Council, the permit will take effect in three months and applies to anyone engaged in paid or unpaid promotional work online, including apply to those promoting their own products, services, or company, and to under-18s engaged in educational, athletic, cultural, or awareness permit is free for the first three years, and holders must display their permit number on all social media accounts and platforms. Speaking with Aletihad , Ahmad Al Jamal, a UAE-based entrepreneur, content creator, and economic expert, noted that this regulatory move would ultimately support sustainable growth in the content economy. 'The content economy is globally promising, and the government's proactive approach in regulating this industry will ensure its sustainability and position the UAE as an attractive destination for content creators and entrepreneurs,' he Jamal noted that licensing boosts the credibility of content creators, earning them audience trust and professional recognition, which leads to more collaboration opportunities and increased income. The Advertiser Permit establishes clear standards and expectations for digital advertising in the UAE, according to Al Jamal.'When applying for the permit, creators are encouraged to familiarise themselves with the country's media rules and best practices, with guiding videos they must watch to move to the next step in the application,' he explained. This licensing process benefits regulators, creators, and viewers by creating a healthier, more sustainable industry, added Al entrepreneur and content creator Yousuf Saleh Abdulla also believes that the permit will open new doors for entrepreneurship in content creation. 'With a clear and official framework now in place, content creators in the UAE can work with more confidence and earn greater trust from public and private entities,' Abdulla told Aletihad . Abdulla believes that this regulatory move reflects a government vision to transform digital creation into a real thriving economy, underpinned by professionalism and transparency.'From my own experience, the industry has become more organised and business-focused. Regulation and licensing elevate content creation from a hobby to a serious profession, creating new growth opportunities.' Abdulla noted that licensing shows that the UAE recognises content creators as key players in shaping its media landscape, not just as entertainers, but as contributors to the country's digital image and public dialogue.

Dubai Summer Sale Sees 40% Digital Sales Surge and Rise in Cross-Border Orders
Dubai Summer Sale Sees 40% Digital Sales Surge and Rise in Cross-Border Orders

Hi Dubai

time30 minutes ago

  • Hi Dubai

Dubai Summer Sale Sees 40% Digital Sales Surge and Rise in Cross-Border Orders

Despite the low season, the Dubai Summer Sale is going to be a new Black Friday for the summer months in the UAE, driven by cross-border orders and promotional discount campaigns from brands. Flowwow, a UAE-based gifting marketplace, and Admitad, a global performance marketing company, conducted a joint e-commerce research, analysing over 2 million online orders during the summer season from June 27 to August 31 in the UAE and MENA. With the Dubai Summer Surprise (DSS) 2024 campaign (also known as Dubai Summer Sale), the merchandise revenue grew by 15% with a 40% share of mobile commerce orders. UAE Summer Sales Insights Flowwow's summer gift sale in 2024 saw a significant year-over-year boost, with GMV up by 160.2% and the number of sales increasing by 162% in the Emirates. According to Admitad data for e-commerce orders, in the UAE, the number of online orders grew by 12%, and Gross Merchandise Value (GMV) increased by 15%. Accompanied by a rise in average order value from $69 to $75, this growth was fuelled by mobile shopping, cross-border orders during the holiday summer season, and Gen Z's highly digital habits. Sales in the low season are being boosted by the Dubai Summer Sale in both online and in-store shopping, as UAE brands work to maintain growth during the off-season by offering special deals, discounts, and promotional campaigns like 'Shop, Scan & Win'. Analytics forecast a further 15% rise in online orders for the Dubai Summer Surprise 2025. Mobile commerce kept growing in MENA, with the share of purchases made on mobile devices increasing from 39% to 40% in the summer. Smartphones contributed 79% of 2024 sales in total, confirming mobile's primacy in the UAE e-commerce market. According to Flowwow and Admitad analysts, the share of mobile orders will continue to grow by 10% in 2025. MENA Regional Summer Trends The UAE and Kuwait were leading the region in summer shopping, recording the highest average order values (AOV) during the 2024 season. Kuwait topped the list with an AOV of $120, followed by the UAE at $75. Other key markets included Jordan ($55), Saudi Arabia ($52), and Qatar ($50), all showing healthy levels of consumer spending across various retail categories. Across the MENA region, online sales experienced notable year-on-year growth: the number of orders during summer increased by 12%, while Gross Merchandise Value (GMV) rose by 21%, with part of this growth attributed to inflation. The Average Order Value (AOV) in MENA saw a rise from $30 to $36. Saudi Arabia also saw positive dynamics, with an 8% increase in order volume and a 16% boost in GMV in 2024. During summer, the average order value in the Kingdom climbed from $48 to $52. This rise is partially attributed to inflation and increasingly digital consumer habits, especially among Gen Z consumers. Data shows that approximately 60% of UAE consumers have made at least one online purchase from an international retailer. Moreover, over 80% of the UAE online shoppers buy from international websites via global e-commerce platforms like Amazon and AliExpress. These global e-commerce giants and niche marketplaces are driving cross-border orders to and from the UAE, underscoring the growing popularity of shopping across international markets. Flowwow internal data proves this trend and shows a 20% increase in demand for cross-border gifting during the summer season of 2024. While many UAE residents travel abroad during the summer, more and more people are ordering gifts online — either from other countries to the UAE or from the UAE to loved ones abroad. Leading countries in this trend include the United Kingdom (17%), the United States of America (15%), Russia (12%), Saudi Arabia (10%), Germany (5%), France (5%), the Netherlands (4%), Kazakhstan (4%), Spain (4%), Turkey (4%), Italy (3%) and several others. This rise in cross-border gifting reflects broader patterns. International travel bookings by UAE residents surged by 35% in July and August 2024 compared to the previous year, according to travel agencies. Europe accounted for 65% of all UAE visa requests in Q2, highlighting a strong seasonal trend as millions of UAE residents travel abroad during the summer. 'The growth in cross-border orders shows just how open and globally connected the UAE market is. During the Dubai Summer Sale, we see people not only shopping for themselves, but also sending gifts abroad — connecting with friends and family across different countries. With its diverse, multicultural population and strong e-commerce market, the UAE has become a key destination for international shopping. At Flowwow, we're proud to support that by making cross-border gifting easier and more convenient.' — said Slava Bogdan, CEO at Flowwow. Leading Summer Categories Summer 2024 shopping data reveals clear category preferences across the MENA region, with Fashion leading the way at 21% of total purchases. Home & Garden (19%) and Electronics (18%) follow, showing that consumers remain focused on both lifestyle upgrades and tech essentials. 'Dubai Summer Sale, one of the leading shopping moments of the year, shows strong interest in fashion and high demand for seasonal clothing and accessories in the UAE. Fashion leads with 28% of all e-commerce purchases in the country: local consumers are buying fashion items both in malls and online, using global e-commerce platforms for cross-border orders. The sales season is also driving increased interest in car products among UAE consumers and the growing influence of seasonal sales' — Anna Gidirim, CEO at Admitad, commented. Among other leading categories in the UAE, Electronics (17%) and Home & Garden (14%) also remain popular, while increased spending on Car Products (11%) and Toys & Hobbies (7.5%) points to a broader focus on home life, family, and mobility. Flowers (60%), cakes and bakery products (15%) became the leaders of gifting orders in the UAE, alongside edible bouquets of strawberries (5%), balloons (4%), and houseplants (3%). Saudi Arabia shows a similar pattern, with Fashion (22%), Electronics (19%), and Home & Garden (15%) topping the list. Car Products (10%) and Toys & Hobbies (7%) continue to draw consumer interest during the summer season. The Dubai Summer Sale is changing the way people shop in the summer, driving a wave of online spending, cross-border gifting, and mobile-first purchases, helping the UAE's e-commerce market, now worth over $8.80 billion, to grow.

Dubai Unveils its First AI-Powered Emirati Family
Dubai Unveils its First AI-Powered Emirati Family

UAE Moments

timean hour ago

  • UAE Moments

Dubai Unveils its First AI-Powered Emirati Family

Dubai has taken a major step toward blending tradition with technology by unveiling its first AI-generated Emirati family, a virtual initiative aimed at enhancing public communication and showcasing the emirate's digital transformation goals. The project was announced on Thursday, July 31, by Digital Dubai, a government entity focused on advancing smart city initiatives. It launched with the debut of the family's first virtual member—a young Emirati girl, dressed in traditional attire, featured in a promotional video. Viewers are invited to vote on her name, choosing between Dubai, Mira, or Latifa. This virtual family will eventually include additional members such as a father, mother, and a brother. Each AI-generated character is being developed to reflect Emirati values and serve as a friendly, accessible interface for digital services, public announcements, and civic engagement tools. According to officials, the AI family is designed to humanize digital communication and make government messaging more relatable, especially for younger audiences. The avatars will speak multiple languages and communicate across age groups, helping to bridge cultural understanding and increase participation in Dubai's smart services. This initiative aligns with Dubai's broader push to become a global leader in artificial intelligence. The city recently ranked in the top five of the 2025 Global AI Cities Index, ahead of tech hubs like San Francisco and Tokyo. The AI family is expected to be used in campaigns promoting digital literacy, tourism, government applications, and more. Through interactive tools, videos, and social media, the characters will serve as virtual ambassadors of the city, making complex information more digestible and engaging. Dubai's creation of an AI-generated Emirati family represents a pioneering approach to civic technology—merging culture, identity, and innovation. As additional family members are introduced and public interaction continues, this initiative is set to reshape how digital governance connects with the community.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store